Use of Customer Data Platforms (CDPs) is on the rise for everything from understanding customer COVID response to personalized customer journeys. Here’s why.
The consumer packaged goods (CPG) industry needs to invest in DTC models now or risk becoming irrelevant. Here’s how they can successfully launch into DTC.
Customer data orchestration is an automated set of processes for efficient, personalized, effective marketing. Here’s how the right CDP choice makes it easy.
What’s the difference between zero-party data, first-party data, second-party data, and third-party data? Treasure Data’s explanation will help data-driven marketers.
Discover these 6 CDP popular use cases and learn how to plan near and long-term as you integrate your CDP in your company’s goal of digital maturity.
Marketers, stop optimizing within channels and start optimizing across channels. Learn how a holistic approach improves your overall customer experience.
Find out how a CDP simplifies real-time personalization in three steps—audience management, customer journey orchestration, and multi-channel messaging.
Customer experience can—and should—be measured. Smart use of data can help your brand find new ways to attract and retain customers.
While the definition of customer experience (CX) is simple, managing it is anything but. Find out how changing consumer expectations are redefining CX.