4 Reasons Companies Are Turning to CDPs

Use of Customer Data Platforms (CDPs) is on the rise for everything from understanding customer COVID response to personalized customer journeys. Here’s why.

Why DTC Is The Next Step For CPG Brands

The consumer packaged goods (CPG) industry needs to invest in DTC models now or risk becoming irrelevant. Here’s how they can successfully launch into DTC.

The Key to Cross-Channel Optimization

Marketers, stop optimizing within channels and start optimizing across channels. Learn how a holistic approach improves your overall customer experience.

What Is Customer Experience (CX)?

While the definition of customer experience (CX) is simple, managing it is anything but. Find out how changing consumer expectations are redefining CX.