Why CDPs are Key Digital Transformation Platforms

I have been a part of many digital transformation initiatives, and they all have several common objectives around driving growth, improving customer experiences, becoming data-driven, and evolving the business model. And because customer data is at the center of all the transformation programs, implementing a Customer Data Platform or CDP should be a primary investment […]

3 Ways to Improve Your Ad Spend with a CDP

Over the last few years customer data platforms (CDPs) have become a critical technology infrastructure layer for many organizations looking to manage customer data and leverage it for business value. And while CDPs can be used for a variety of applications due to their breadth of functionality, advertising is one of the top use cases […]