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    • What is a Customer Data Platform?
    • Choosing the Right CDP
    • The History Of The CDP
    • CDP vs. DMP vs. CRM
    • What is Digital Transformation?
    • What is an Attribution Model?
  • CDP Industry Data
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    • CDP Funding Round Data
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    • Data Privacy Laws And Regulations
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Day: December 29, 2021

Key Findings from the 2021 CDP Institute Survey

The 2021 CDP Institute Member Survey is out, and there are some interesting findings. One is that consumer businesses are increasing their CDP deployments.

Why Organizational Engagement Is the Key to CDP Success

Leadership Engagemenrt

Organizational engagement issues, not technical ones, are the main cause for failure in CDP deployment and ROI.

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