Driving Digital Transformation in Life Sciences with a CDP

Anthony Manson - Driving Digital Transformation in Healthcare

Anyone who watches ad-supported TV can likely identify the core elements of a commercial for prescription drugs. They all seem to follow a similar formula: High production values, actors portraying the challenges of living with their ailments in seemingly everyday situations, a friendly voiceover listing out potential side effects, and actors finally finding relief.  Patients […]

Marketing Budgets Increased in 2022. Where is it Being Spent?

MarTech Budgets 2022

Marketing budgets have increased to 9.5 percent of overall company revenue in 2022, up from 6.4 percent in 2021, according to the Gartner 2022 CMO Spend and Strategy Survey.  This is a big turnaround from 2021, when marketing budgets dropped from 11 percent to 6.4 percent of overall company revenue due to uncertainty around the […]