What is a CDP? A Complete Guide for Customer Data Platforms

In the sales world, customer data is the key to crafting meaningful, hyper-personalized outreach to all potential and existing buyers in order to create, nurture, and maintain long-lasting connections.

Striking the perfect balance between data security and data privacy and compliance is an intricate dance that requires both technical acumen and strategic foresight.

By using a CDP powered by AI/ML, brands can automate data cleansing, refine their data quality strategy, and implement preventative measures to ensure their data is clean and accurate

While technology considerations are paramount, the importance of data & analytics leadership for data monetization success cannot be understated.

Forward-looking businesses are deploying CDPs to achieve enterprise-wide data democratization, enabling AI to be leveraged across the business.

Customer data platforms (CDPs) are recognizing the demand for secure data management in healthcare, and offer solutions that address sensitive data concerns.

Getting started with data monetization requires the right tech, and an iterative approach. Here's what you need to know.

Artificial intelligence and machine learning are turning personalization at scale into a reality.

There is an open secret to getting value from AI – and that's getting the right data to inform it. Here's how a a CDP can help.

Data cleansing should be viewed as a primary goal during the CDP implementation process. Here's what you need to know about keeping your customer data clean.