How To Choose The Right CDP For You
Customer Data Platform (CDP)

How to Choose the Right CDP for You

Follow these five steps to choose the right CDP for your business needs, and improve the efficacy and efficiency of your data-driven marketing campaigns.

Customer Relationship Management (CRM)

The History of the CDP & CRM

CDPs and CRMs have become standard issue for companies that need to manage customer data. But how and when did they hit the scene?

Attribution Model
Customer Journey

What is an Attribution Model?

CDP.com brings to light what an attribution model is, the different types of attribution models, and how they relate to your sales and marketing efforts.

Customer Data Platform (CDP)

Customer Data Platform (CDP) Industry Studies

The CDP category is growing at a rapid pace. Check back often to stay abreast of the latest news, trends, and emerging technologies with this list of CDP industry studies.