Data Privacy and Brand Trust Statistics: Tracking Customer Data Trends
A growing collection of up-to-date data privacy statistics, consumer brand trust statistics, data governance, adoption, and strategy statistics from CDP.com.
Customer Data Platform (CDP)
What is a CDP? A Complete Guide for Customer Data Platforms
What is a CDP? Learn how customer data platforms can help optimize the customer experience and improve business performance.
Customer Data Platform (CDP)
Customer Data Platform Funding: Tracking CDP Industry Growth
Explore customer data platform funding round activity by CDP vendor type, funding amount and history. This page will be updated regularly to reflect new data.
What is Data Analytics? 4 Ways to Measure Customer Data
Learn about the four different types of data analytics, and how marketers can use them to effectively measure, analyze and activate their customer data.
Customer Data Platform (CDP)
Customer Data Platform (CDP) Industry Statistics
The most recent CDP industry statistics with information on industry growth, use cases, ROI, benefits, capabilities, and much more.
Data Governance
International & U.S. Data Privacy Laws and Regulations You Need to Know
This page is a running list of data privacy laws and regulations around the world. The page will be updated as new laws and regulations emerge.
Customer Data Platform (CDP)
CDP Industry Tech Mergers and Acquisitions By Vendor
CDP industry tech mergers and acquisitions can vary in activity from one period to the next. Stay up-to-date with the latest M&A updates.
Customer Data Platform (CDP)
How to Choose the Right CDP for You
Follow these five steps to choose the right CDP for your business needs, and improve the efficacy and efficiency of your data-driven marketing campaigns.
Customer Data Platform (CDP)
What Is The Size Of The Customer Data Platform Market?
With the growing usage of customer data platform in the market, the vendors strive toward providing advanced CDP solutions. See how the industry is growing.
Customer Journey
Attribution Models: A Complete Guide for Marketers
CDP.com explains what an attribution model is, the different types of attribution models, and how they relate to your sales and marketing efforts.
Customer Relationship Management (CRM)
The History of the CDP & CRM
CDPs and CRMs have become standard issue for companies that need to manage customer data. But how and when did they hit the scene?
Customer Data Platform (CDP)
Customer Data Platform (CDP) Industry Studies
The CDP category is growing at a rapid pace. Check back often to stay abreast of the latest news, trends, and emerging technologies with this list of CDP industry studies.
CDP vs. DMP vs. CRM: Similarities, Differences and Best Practices
How should CDP, DMP, and CRM martech figure into your martech strategy? They’re all very different solutions, and many businesses use more than one.
What is Digital Transformation? All You Need to Know
Discover how digital transformation improves customer experience and efficiency. Learn about the 4 main pillars and how you too can offer more business value.