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CDP Basics: What You Need to Know About Customer Data Platforms

Feature image for The History of the CDP & CRM article on CDP.com

The History of the CDP & CRM

CDPs and CRMs have become standard issue for companies that need to manage customer data. But how and when did they hit the scene?

How To Choose The Right CDP For You

How to Choose the Right CDP for You

Follow these five steps to choose the right CDP for your business needs, and improve the efficacy and efficiency of your data-driven marketing campaigns.