
Customer Data Platform (CDP) Industry Statistics
The most recent CDP industry statistics with information on industry growth, use cases, ROI, benefits, capabilities, and much more.
The most recent CDP industry statistics with information on industry growth, use cases, ROI, benefits, capabilities, and much more.
CDPs and CRMs have become standard issue for companies that need to manage customer data. But how and when did they hit the scene?
How does CDP vs. DMP vs. CRM figure into your martech strategy? They’re all very different solutions, and many businesses use more than one.
Explore customer data platform funding round activity by CDP vendor type, funding amount and history. This page will be updated regularly to reflect new data.
CDP industry tech mergers and acquisitions can vary in activity from one period to the next. Stay up-to-date with the latest M&A updates.
A growing collection of up-to-date data privacy statistics, consumer brand trust statistics, data governance, adoption, and strategy statistics from CDP.com.
What is a CDP? Learn how customer data platforms can help optimize the customer experience and improve business performance.
Learn about the four different types of data analytics, and how marketers can use them to effectively measure, analyze and activate their customer data.
This page is a running list of data privacy laws and regulations around the world. The page will be updated as new laws and regulations emerge.
Follow these five steps to choose the right CDP for your business needs, and improve the efficacy and efficiency of your data-driven marketing campaigns.
With the growing usage of customer data platform in the market, the vendors strive toward providing advanced CDP solutions. See how the industry is growing.
CDP.com explains what an attribution model is, the different types of attribution models, and how they relate to your sales and marketing efforts.
The CDP category is growing at a rapid pace. Check back often to stay abreast of the latest news, trends, and emerging technologies with this list of CDP industry studies.
Discover how digital transformation improves customer experience and efficiency. Learn about the 4 main pillars and how you too can offer more business value.