We talked to the leading CDP industry luminaries and trend-setters, getting advice and suggestions for best practices when selecting and using a CDP.
What’s the difference between zero-party data, first-party data, second-party data, and third-party data? Treasure Data’s explanation will help data-driven marketers.
Discover these 6 CDP popular use cases and learn how to plan near and long-term as you integrate your CDP in your company’s goal of digital maturity.
What is a single customer view, why is it important, and how can you build one? This post, from Treasure Data CMO Tom Treanor, walks you through the process.