We talked to the leading CDP industry luminaries and trend-setters, getting advice and suggestions for best practices when selecting and using a CDP.
CIOs should take a primary role to discuss the need for CDPs, the growth opportunities CDPs enable, and the due diligence on the scalability, security, and flexibility of customer profile data solutions.
The 2021 CDP Institute Member Survey is out, and there are some interesting findings. One is that consumer businesses are increasing their CDP deployments.
Use of Customer Data Platforms (CDPs) is on the rise for everything from understanding customer COVID response to personalized customer journeys. Here’s why.
What’s the difference between zero-party data, first-party data, second-party data, and third-party data? Treasure Data’s explanation will help data-driven marketers.
Discover these 6 CDP popular use cases and learn how to plan near and long-term as you integrate your CDP in your company’s goal of digital maturity.