{"id":12213,"date":"2023-01-25T21:56:09","date_gmt":"2023-01-25T21:56:09","guid":{"rendered":"https:\/\/redesign23-cdp-site.pantheonsite.io\/glossary\/%e9%a1%a7%e5%ae%a2%e3%83%87%e3%83%bc%e3%82%bf%e7%ae%a1%e7%90%86%e5%ae%9a%e7%be%a9\/"},"modified":"2023-07-06T00:22:18","modified_gmt":"2023-07-06T00:22:18","slug":"customer-data-management-definition","status":"publish","type":"glossary","link":"https:\/\/cdp.com\/ja\/glossary\/customer-data-management-definition\/","title":{"rendered":"\u9867\u5ba2\u30c7\u30fc\u30bf\u7ba1\u7406"},"content":{"rendered":"\n<p>\u9867\u5ba2\u30c7\u30fc\u30bf\u7ba1\u7406\uff08CDM\uff09\u306f\u3001\u30de\u30b9\u30bf\u30fc\u30c7\u30fc\u30bf\u7ba1\u7406\uff08MDM\uff09\u306e\u30b5\u30d6\u30bb\u30c3\u30c8\u3067\u3001\u7279\u306b\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u7ba1\u7406\u3059\u308b\u3082\u306e\u3067\u3059\u3002 CDM\u306b\u306f\u3001\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u30fb\u7d71\u5408\u3001\u30c7\u30fc\u30bf\u7ba1\u7406\u3001\u5206\u6790\u30fb\u5831\u544a\u3001\u30c7\u30fc\u30bf\u306e\u6d3b\u6027\u5316\u306a\u3069\u304c\u542b\u307e\u308c\u307e\u3059\u3002  <\/p>\n\n<p>\u3053\u306e\u6226\u7565\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u30bb\u30fc\u30eb\u30b9\u3001\u30d7\u30ed\u30c0\u30af\u30c8\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u306a\u3069\u3001\u7d44\u7e54\u5168\u4f53\u306e\u591a\u69d8\u306a\u30bd\u30fc\u30b9\u304b\u3089\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u7d44\u307f\u5408\u308f\u305b\u3001\u96c6\u7d04\u30fb\u6b63\u898f\u5316\u3057\u3001\u8a73\u7d30\u3067<a href=\"https:\/\/cdp.com\/articles\/glossary\/single-customer-view-scv\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u7d71\u4e00\u3055\u308c\u305f\u9867\u5ba2\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb\u3092<\/a>\u4f5c\u6210\u3059\u308b\u3082\u306e\u3067\u3059\u3002 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class=\"wp-block-heading\">\u9867\u5ba2\u30c7\u30fc\u30bf\u7ba1\u7406\u6280\u8853<\/h2>\n\n<p>\u9867\u5ba2\u30c7\u30fc\u30bf\u7ba1\u7406\u306b\u306f\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3084<a href=\"https:\/\/cdp.com\/articles\/glossary\/data-management-platform-dmp\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u30c7\u30fc\u30bf\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0 <\/a>\uff08DMP\uff09\u306a\u3069\u3001\u3044\u304f\u3064\u304b\u306e\u6280\u8853\u304c\u95a2\u308f\u3063\u3066\u3044\u307e\u3059\u3002  <\/p>\n\n<p>\u30ab\u30b9\u30bf\u30de\u30fc\u30c7\u30fc\u30bf\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\uff08CDP\uff09\u306f\u3001\u3055\u307e\u3056\u307e\u306a\u30bd\u30fc\u30b9\u304b\u3089\u30bc\u30ed\u3001\u30d5\u30a1\u30fc\u30b9\u30c8\u3001\u30bb\u30ab\u30f3\u30c9\u3001\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30fc\u306e\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u30fb\u7d71\u5408\u3057\u3001\u30c7\u30fc\u30bf\u3092\u30af\u30ec\u30f3\u30b8\u30f3\u30b0\u3057\u3066\u7d71\u4e00\u3055\u308c\u305f\u9867\u5ba2\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb\u3092\u4f5c\u6210\u3057\u307e\u3059\u3002 CDP\u306f\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u5206\u6790\u306b\u5f79\u7acb\u3064\u4e88\u6e2c\u5206\u6790\u306a\u3069\u306e\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3084\u3001\u30c7\u30fc\u30bf\u306e\u30a4\u30f3\u30b5\u30a4\u30c8\u306b\u57fa\u3065\u304f\u884c\u52d5\u306e\u305f\u3081\u306e\u30a2\u30af\u30c6\u30a3\u30d9\u30fc\u30b7\u30e7\u30f3\u30fb\u30c1\u30e3\u30cd\u30eb\u3082\u63d0\u4f9b\u3067\u304d\u307e\u3059\u3002<\/p>\n\n<p>\u30c7\u30fc\u30bf\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\uff08DMP\uff09\u306f\u3001\u7b2c\u4e09\u8005\u306e\u9867\u5ba2\u30c7\u30fc\u30bf\u3001\u307e\u305f\u306f\u533f\u540d\u5316\u3055\u308c\u305f\u7b2c\u4e00\u304a\u3088\u3073\u7b2c\u4e8c\u306e\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u4fdd\u5b58\u30fb\u7ba1\u7406\u3057\u307e\u3059\u3002 DMP\u306f\u3001\u4e3b\u306b\u5e83\u544a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u6539\u5584\u306b\u5f79\u7acb\u3066\u308b\u305f\u3081\u306b\u4f7f\u7528\u3055\u308c\u307e\u3059\u3002<\/p>\n\n<p><strong>\u7d9a\u304d\u3092\u8aad\u3080 <\/strong><a href=\"https:\/\/cdp.com\/articles\/basics\/cdp-vs-dmp-vs-crm-differences-similarities-and-best-practices\/\" target=\"_blank\" rel=\"noreferrer noopener\">CDP\u3068DMP\u3001CRM\u306e\u9055\u3044\u3068\u306f\uff1fDMP Vs. CRM\u306e\u9055\u3044\u306f\uff1f<\/a><\/p>\n\n<h2 class=\"wp-block-heading\">\u306a\u305c\u9867\u5ba2\u30c7\u30fc\u30bf\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u304c\u5fc5\u8981\u306a\u306e\u304b\uff1f<\/h2>\n\n<p>\u9867\u5ba2\u30c7\u30fc\u30bf\u7ba1\u7406\u3092\u5b9f\u65bd\u3059\u308b\u7d44\u7e54\u306f\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u9ad8\u54c1\u8cea\u3068\u6b63\u78ba\u6027\u3092\u78ba\u4fdd\u3057\u3001\u30c7\u30fc\u30bf\u99c6\u52d5\u578b\u306e\u610f\u601d\u6c7a\u5b9a\u3092\u6539\u5584\u3057\u3001\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3068\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u3092\u5411\u4e0a\u3055\u305b\u307e\u3059\u3002<\/p>\n\n<p>\u6700\u826f\u306e\u9867\u5ba2\u30c7\u30fc\u30bf\u7ba1\u7406\u6226\u7565\u306b\u306f\u30014\u3064\u306e\u4e3b\u8981\u306a\u30b3\u30f3\u30bb\u30d7\u30c8\u304c\u542b\u307e\u308c\u3066\u3044\u307e\u3059\uff1a<\/p>\n\n<ul class=\"wp-block-list\"><li><strong>\u30c7\u30fc\u30bf\u30ac\u30d0\u30ca\u30f3\u30b9\uff1a <\/strong>\u30c7\u30fc\u30bf\u306e\u53d6\u5f97\u3001\u7ba1\u7406\u3001\u4fdd\u5b58\u3001\u691c\u7d22\u3001\u304a\u3088\u3073\u4f7f\u7528\u65b9\u6cd5\u306b\u95a2\u3059\u308b\u6a19\u6e96\u3092\u5c0e\u5165\u3059\u308b\u3002<\/li><li><strong>\u30c7\u30fc\u30bf\u54c1\u8cea<\/strong>\uff1a\u5358\u4e00\u30bd\u30fc\u30b9\u306b\u7d71\u5408\u3055\u308c\u305f\u3059\u3079\u3066\u306e\u30c7\u30fc\u30bf\u306b\u5bfe\u3057\u3066\u3001\u691c\u8a3c\u304a\u3088\u3073\u30af\u30ec\u30f3\u30b8\u30f3\u30b0\u30d7\u30ed\u30bb\u30b9\u3092\u5b9f\u88c5\u3059\u308b\u3053\u3068\u306b\u3088\u308a\u3001\u9ad8\u54c1\u8cea\u306e\u30c7\u30fc\u30bf\u306e\u307f\u304c\u7dad\u6301\u3055\u308c\u308b\u3088\u3046\u306b\u3059\u308b\u3002<\/li><li><strong>\u30c7\u30fc\u30bf\u306e\u95a2\u9023\u6027\uff1a <\/strong>\u30d3\u30b8\u30cd\u30b9\u76ee\u6a19\u3092\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u30c7\u30fc\u30bf\u306e\u307f\u3092\u53d6\u5f97\u3057\u3001\u305d\u306e\u30c7\u30fc\u30bf\u3092\u4f7f\u7528\u3059\u308b\u7406\u7531\u3068\u65b9\u6cd5\u306b\u3064\u3044\u3066\u900f\u660e\u6027\u3092\u78ba\u4fdd\u3059\u308b\u3002<\/li><li><strong>\u30c7\u30fc\u30bf\u306e\u5b89\u5168\u6027\uff1a<\/strong>\u3059\u3079\u3066\u306e\u9867\u5ba2\u30c7\u30fc\u30bf\u304c\u5b89\u5168\u3067\u3001\u5fc5\u8981\u306a\u4eba\u3060\u3051\u304c\u30a2\u30af\u30bb\u30b9\u3067\u304d\u308b\u3088\u3046\u306b\u3059\u308b\u305f\u3081\u306e\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3068\u30d7\u30ed\u30bb\u30b9\u3092\u542b\u3080\u3002 \u307e\u305f\u3001\u304a\u5ba2\u69d8\u306e\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u306b\u95a2\u3059\u308b\u8a2d\u5b9a\u3082\u4fdd\u5b58\u3055\u308c\u3001\u9069\u5207\u306b\u9069\u7528\u3055\u308c\u307e\u3059\u3002<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u9867\u5ba2\u30c7\u30fc\u30bf\u7ba1\u7406\uff08CDM\uff09\u306f\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u3001\u7ba1\u7406\u3001\u5206\u6790\u306b\u5fc5\u8981\u306a\u30c4\u30fc\u30eb\u3001\u30d7\u30ed\u30bb\u30b9\u3001\u4eba\u6750\u3067\u69cb\u6210\u3055\u308c\u308b\u6226\u7565\u3067\u3059\u3002<\/p>\n","protected":false},"author":20,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"class_list":["post-12213","glossary","type-glossary","status-publish","hentry"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cdp.com\/ja\/wp-json\/wp\/v2\/glossary\/12213","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cdp.com\/ja\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/cdp.com\/ja\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/cdp.com\/ja\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/cdp.com\/ja\/wp-json\/wp\/v2\/comments?post=12213"}],"version-history":[{"count":3,"href":"https:\/\/cdp.com\/ja\/wp-json\/wp\/v2\/glossary\/12213\/revisions"}],"predecessor-version":[{"id":12342,"href":"https:\/\/cdp.com\/ja\/wp-json\/wp\/v2\/glossary\/12213\/revisions\/12342"}],"wp:attachment":[{"href":"https:\/\/cdp.com\/ja\/wp-json\/wp\/v2\/media?parent=12213"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cdp.com\/ja\/wp-json\/wp\/v2\/tags?post=12213"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}