{"id":12217,"date":"2023-02-03T17:08:23","date_gmt":"2023-02-03T17:08:23","guid":{"rendered":"https:\/\/redesign23-cdp-site.pantheonsite.io\/glossary\/%e6%a7%8b%e9%80%a0%e5%8c%96%e3%83%87%e3%83%bc%e3%82%bf%e5%ae%9a%e7%be%a9\/"},"modified":"2023-07-06T00:20:32","modified_gmt":"2023-07-06T00:20:32","slug":"structured-data-definition","status":"publish","type":"glossary","link":"https:\/\/cdp.com\/ja\/glossary\/structured-data-definition\/","title":{"rendered":"\u69cb\u9020\u5316\u30c7\u30fc\u30bf"},"content":{"rendered":"\n<p>\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3068\u306f\u3001\u3042\u3089\u304b\u3058\u3081\u5b9a\u7fa9\u3055\u308c\u305f\u30c7\u30fc\u30bf\u306e\u3053\u3068\u3067\u3001\u30b9\u30d7\u30ec\u30c3\u30c9\u30b7\u30fc\u30c8\u3001\u30c6\u30fc\u30d6\u30eb\u3001\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u306b\u304a\u3044\u3066\u3001\u5404\u30c7\u30fc\u30bf\u30dd\u30a4\u30f3\u30c8\u306b\u30d5\u30a3\u30fc\u30eb\u30c9\u304c\u5272\u308a\u5f53\u3066\u3089\u308c\u3066\u3044\u308b\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002 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class=\"wp-block-heading\">\u30ab\u30b9\u30bf\u30de\u30fc\u30c7\u30fc\u30bf\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\uff08CDP\uff09\u306f\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3092\u3069\u3046\u4f7f\u3046\u304b\uff1f<\/h2>\n\n<p>CDP\u306f\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306e\u7406\u60f3\u7684\u306a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3042\u308a\u3001\u305d\u306e\u30c7\u30fc\u30bf\u3092\u4f7f\u3063\u3066\u500b\u3005\u306e\u9867\u5ba2\u306e\u7d71\u4e00\u3055\u308c\u305f\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u304b\u3089\u3067\u3059\u3002 \u4f01\u696d\u306f\u3001\u3053\u308c\u3089\u306e\u7d71\u4e00\u3055\u308c\u305f\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u3092\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u8ca9\u58f2\u306e\u305f\u3081\u306e\u5358\u4e00\u306e\u771f\u5b9f\u306e\u30bd\u30fc\u30b9\u3068\u3057\u3066\u4f7f\u7528\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 CDP\u306f\u3001\u4eba\u53e3\u7d71\u8a08\u304b\u3089\u30d5\u30a1\u30fc\u30e0\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u3001<a href=\"https:\/\/cdp.com\/articles\/glossary\/behavioral-data\/\"> \u884c\u52d5\u304b\u3089<\/a>\u30c8\u30e9\u30f3\u30b6\u30af\u30b7\u30e7\u30f3\u307e\u3067\u3001\u3042\u3089\u3086\u308b\u5f62\u614b\u306e\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3092\u53d6\u308a\u8fbc\u307f\u307e\u3059\u3002<\/p>\n\n<h2 class=\"wp-block-heading\">\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306e\u7a2e\u985e\u306f\uff1f<\/h2>\n\n<h3 class=\"wp-block-heading\"><strong>\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u30fb\u30c7\u30fc\u30bf<\/strong><\/h3>\n\n<p>\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u30fb\u30c7\u30fc\u30bf\u3068\u306f\u3001\u500b\u4eba\u7684\u30fb\u5730\u7406\u7684\u5c5e\u6027\u306b\u95a2\u9023\u3059\u308b\u30c7\u30fc\u30bf\u306e\u3053\u3068\u3067\u3059\uff1a  <\/p>\n\n<ul class=\"wp-block-list\"><li>\u5e74\u9f62<\/li><li>\u73fe\u5728\u5730<\/li><li>\u96fb\u5b50\u30e1\u30fc\u30eb<\/li><li>\u90f5\u9001\u5148\u4f4f\u6240<\/li><li>\u540d\u79f0<\/li><li>\u96fb\u8a71\u756a\u53f7<\/li><\/ul>\n\n<h3 class=\"wp-block-heading\"><strong>\u30d5\u30a1\u30fc\u30de\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u30c7\u30fc\u30bf<\/strong> <\/h3>\n\n<p>\u30d5\u30a1\u30fc\u30de\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u30c7\u30fc\u30bf\u3068\u306f\u3001\u4f01\u696d\u306b\u95a2\u3059\u308b\u30c7\u30fc\u30bf\u306e\u3053\u3068\u3067\u3059\u3002 \u30d5\u30a1\u30fc\u30e0\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u30c7\u30fc\u30bf\u306f\u3001\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff08ABM\uff09\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u5f79\u7acb\u3064\u3082\u306e\u3067\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u30c7\u30fc\u30bf\u304c\u542b\u307e\u308c\u307e\u3059\uff1a  <\/p>\n\n<ul class=\"wp-block-list\"><li>\u4f1a\u793e\u4f4f\u6240<\/li><li>\u4f1a\u793e\u540d<\/li><li>\u7523\u696d\u5206\u91ce<\/li><li>\u5f93\u696d\u54e1\u6570<\/li><li>\u58f2\u4e0a\u9ad8<\/li><\/ul>\n\n<h3 class=\"wp-block-heading\"><strong>\u30d3\u30d8\u30a4\u30d3\u30a2\u30c7\u30fc\u30bf<\/strong> <\/h3>\n\n<p><a href=\"https:\/\/cdp.com\/articles\/glossary\/behavioral-data\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u884c\u52d5\u30c7\u30fc\u30bf\u306f <\/a>\u3001\u9867\u5ba2\u306b\u5bfe\u3059\u308b\u3088\u308a\u6df1\u3044\u6d1e\u5bdf\u306b\u95a2\u9023\u3059\u308b\u30c7\u30fc\u30bf\u3067\u3059\u3002 \u3053\u308c\u306b\u3088\u308a\u3001\u30d6\u30e9\u30f3\u30c9\u306f\u3088\u308a\u52b9\u679c\u7684\u306a\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3068\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002  <\/p>\n\n<ul 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<\/p>\n\n<ul class=\"wp-block-list\"><li>\u30af\u30ec\u30b8\u30c3\u30c8\u30ab\u30fc\u30c9\u6c7a\u6e08<\/li><li>\u4fdd\u967a\u91d1\u8acb\u6c42<\/li><li>\u30a4\u30f3\u30dc\u30a4\u30b9<\/li><li>\u767a\u6ce8\u66f8<\/li><li>\u30bb\u30fc\u30eb\u30b9\u30aa\u30fc\u30c0\u30fc<\/li><li>\u51fa\u8377\u66f8\u985e<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3068\u306f\u3001\u3042\u3089\u304b\u3058\u3081\u5b9a\u7fa9\u3055\u308c\u305f\u30c7\u30fc\u30bf\u306e\u3053\u3068\u3067\u3001\u30b9\u30d7\u30ec\u30c3\u30c9\u30b7\u30fc\u30c8\u3001\u30c6\u30fc\u30d6\u30eb\u3001\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u306b\u304a\u3044\u3066\u3001\u5404\u30c7\u30fc\u30bf\u30dd\u30a4\u30f3\u30c8\u306b\u30d5\u30a3\u30fc\u30eb\u30c9\u304c\u5272\u308a\u5f53\u3066\u3089\u308c\u3066\u3044\u308b\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002  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