{"id":12818,"date":"2021-12-20T21:02:19","date_gmt":"2021-12-20T21:02:19","guid":{"rendered":"https:\/\/cdp.com\/glossary\/%e3%83%87%e3%83%9e%e3%83%b3%e3%83%89%e3%83%bb%e3%82%b5%e3%82%a4%e3%83%89%e3%83%bb%e3%83%97%e3%83%a9%e3%83%83%e3%83%88%e3%83%95%e3%82%a9%e3%83%bc%e3%83%a0\/"},"modified":"2023-10-05T01:13:58","modified_gmt":"2023-10-05T01:13:58","slug":"%e3%83%87%e3%83%9e%e3%83%b3%e3%83%89%e3%83%bb%e3%82%b5%e3%82%a4%e3%83%89%e3%83%bb%e3%83%97%e3%83%a9%e3%83%83%e3%83%88%e3%83%95%e3%82%a9%e3%83%bc%e3%83%a0","status":"publish","type":"glossary","link":"https:\/\/cdp.com\/ja\/glossary\/%e3%83%87%e3%83%9e%e3%83%b3%e3%83%89%e3%83%bb%e3%82%b5%e3%82%a4%e3%83%89%e3%83%bb%e3%83%97%e3%83%a9%e3%83%83%e3%83%88%e3%83%95%e3%82%a9%e3%83%bc%e3%83%a0\/","title":{"rendered":"\u30c7\u30de\u30f3\u30c9\u30fb\u30b5\u30a4\u30c9\u30fb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">\u30c7\u30de\u30f3\u30c9\u30fb\u30b5\u30a4\u30c9\u30fb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\uff08DSP\uff09\u3068\u306f\uff1f<\/h2>\n\n<p>\u9867\u5ba2\u30c7\u30fc\u30bf\u30fb<a href=\"https:\/\/cdp.com\/ja\/articles\/basics\/what-is-a-customer-data-platform-cdp\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0<\/a>\u3001\u30c7\u30de\u30f3\u30c9\u30b5\u30a4\u30c9\u30fb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3001<a href=\"https:\/\/cdp.com\/articles\/glossary\/data-management-platform-dmp\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u30c7\u30fc\u30bf\u7ba1\u7406\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\uff08DMP<\/a>\uff09\u306a\u3069\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u7ba1\u7406\u3059\u308b\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306b\u306f\u4e8b\u6b20\u304b\u306a\u3044\u3002 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\u5b9f\u969b\u3001\u30a2\u30c9\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306f\u30a2\u30c9\u30a8\u30af\u30b9\u30c1\u30a7\u30f3\u30b8\u306b\u5728\u5eab\u3092\u58f2\u308b\u3053\u3068\u3082\u3067\u304d\u308b\u3002<\/p>\n\n<p>\u3055\u307e\u3056\u307e\u306a\u5e83\u544a\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3084\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u30b5\u30a4\u30c8\u306e\u5e83\u544a\u3092\u624b\u52d5\u3067\u7ba1\u7406\u3057\u3088\u3046\u3068\u3059\u308b\u3053\u3068\u3092\u60f3\u50cf\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002 \u5e83\u544a\u3092\u51fa\u3059\u5834\u6240\u3092\u6c7a\u3081\u3001\u3059\u3079\u3066\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u30a2\u30bb\u30c3\u30c8\u3092\u8abf\u6574\u3057\u3001\u30d7\u30ec\u30df\u30a2\u30e0\u30ed\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u5165\u672d\u3057\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u5168\u4f53\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u8ffd\u8de1\u3059\u308b\u306e\u306f\u4e0d\u53ef\u80fd\u306b\u8fd1\u3044\u3002 DSP\u306f\u3001\u3059\u3079\u3066\u306e\u5e83\u544a\u3092\u4e00\u7b87\u6240\u3067\u7ba1\u7406\u3057\u3001\u529b\u4ed5\u4e8b\u306e\u591a\u304f\u3092\u4ee3\u884c\u3059\u308b\u3053\u3068\u3067\u3001\u3053\u3046\u3057\u305f\u8ab2\u984c\u3092\u89e3\u6c7a\u3057\u307e\u3059\u3002<\/p>\n\n<p>\u30c7\u30de\u30f3\u30c9\u30fb\u30b5\u30a4\u30c9\u30fb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u69cb\u6210\u3059\u308b\u8981\u7d20\u306f\u591a\u3044\u3002 \u4f8b\u3048\u3070\u3001\u5e83\u544a\u30b5\u30fc\u30d0\u30fc\u306f\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3092\u4fdd\u5b58\u3057\u3001\u5834\u5408\u306b\u3088\u3063\u3066\u306f\u5e83\u544a\u3092\u914d\u4fe1\u3059\u308b\u3002 \u5165\u672d\u8005\u306f\u5728\u5eab\u306b\u5165\u672d\u3059\u308b\u3002 \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30c8\u30e9\u30c3\u30ab\u30fc\u306f\u3001\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3001\u30af\u30ea\u30c3\u30af\u3001\u5f53\u9078\u901a\u77e5\u306a\u3069\u3092\u8ffd\u8de1\u30fb\u7ba1\u7406\u3059\u308b\u3002 \u305d\u3057\u3066\u3001\u4e88\u7b97\u3092\u7ba1\u7406\u3059\u308b\u305f\u3081\u306e\u30b3\u30f3\u30dd\u30fc\u30cd\u30f3\u30c8\u3001\u5831\u544a\u30c4\u30fc\u30eb\u306a\u3069\u304c\u3042\u308b\u3002<\/p>\n\n<h2 class=\"wp-block-heading\">DSP\u306f\u5e83\u544a\u8cfc\u5165\u30d7\u30ed\u30bb\u30b9\u3092\u3069\u306e\u3088\u3046\u306b\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u306e\u304b\uff1f  <\/h2>\n\n<p>\u5e83\u544a\u30b9\u30da\u30fc\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306f\u3001\u30bb\u30eb\u30b5\u30a4\u30c9\u30fb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3068\u3082\u547c\u3070\u308c\u308b<a href=\"https:\/\/cdp.com\/articles\/glossary\/supply-side-platforms-ssps\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u30b5\u30d7\u30e9\u30a4\u30b5\u30a4\u30c9\u30fb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\uff08SSP<\/a>\uff09\u3092\u4f7f\u7528\u3057\u3066\u3001\u5229\u7528\u53ef\u80fd\u306a\u5728\u5eab\u3092\u30ea\u30b9\u30c8\u30a2\u30c3\u30d7\u3057\u307e\u3059\u3002 SSP\u306f\u5728\u5eab\u306e\u53ef\u7528\u6027\u3092\u30a2\u30c9\u30a8\u30af\u30b9\u30c1\u30a7\u30f3\u30b8\u306b\u4f1d\u3048\u3001\u5e83\u544a\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306e\u8a73\u7d30\uff08\u8ab0\u304c\u901a\u5e38\u5e83\u544a\u3092\u898b\u308b\u304b\uff09\u3092\u63d0\u4f9b\u3059\u308b\u3002 \u5e83\u544a\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3082\u540c\u3058\u3088\u3046\u306a\u30d7\u30ed\u30bb\u30b9\u3060\u3002<\/p>\n\n<p>DSP\u306f\u3053\u308c\u3089\u306e\u30a2\u30c9\u30a8\u30af\u30b9\u30c1\u30a7\u30f3\u30b8\u3068\u63a5\u7d9a\u3057\u3001\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u3001\u30ed\u30b1\u30fc\u30b7\u30e7\u30f3\u3001\u8cfc\u8cb7\u884c\u52d5\u3001\u4e88\u7b97\u306a\u3069\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u306e\u8981\u4ef6\u306b\u57fa\u3065\u3044\u3066\u8cfc\u5165\u3059\u308b\u5e83\u544a\u67a0\u3092\u6c7a\u5b9a\u3059\u308b\u3002 DSP\u306f\u3001\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u3001\u52d5\u753b\u5e83\u544a\u3001\u30e2\u30d0\u30a4\u30eb\u5e83\u544a\u3001\u691c\u7d22\u5e83\u544a\u306a\u3069\u3001\u8cfc\u5165\u3059\u3079\u304d\u5e83\u544a\u306e\u30bf\u30a4\u30d7\u3082\u628a\u63e1\u3057\u3066\u3044\u308b\u3002  <\/p>\n\n<p>\u30a8\u30af\u30b9\u30c1\u30a7\u30f3\u30b8\u3067\u306f\u3001\u5e83\u544a\u67a0\u306f\u30aa\u30fc\u30af\u30b7\u30e7\u30f3\u3092\u901a\u3058\u3066\u8cfc\u5165\u3055\u308c\u3001DSP\u306f\u540c\u3058\u5e83\u544a\u67a0\u3092\u5e0c\u671b\u3059\u308b\u4ed6\u306e\u30d6\u30e9\u30f3\u30c9\u306b\u5bfe\u3057\u3066\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u5165\u672d\u3092\u884c\u3046\u3002 \u5e83\u544a\u30b9\u30da\u30fc\u30b9\u306f\u3082\u3061\u308d\u3093\u3001\u6700\u3082\u9ad8\u3044\u5165\u672d\u8005\u306b\u6e21\u308b\u3002<\/p>\n\n<p><a href=\"https:\/\/clearcode.cc\/blog\/top-demand-side-platforms\/\" target=\"_blank\" rel=\"noreferrer noopener\">DSP\u306e\u4f8b\u3068\u3057\u3066\u306f<\/a>\u3001DataXU\uff082019\u5e74\u306bRoku\u304c\u8cb7\u53ce\uff09\u3001Amazon DSP\u3001Bidswitch\u3001StackAdapt\u3001Acuity Ads\u306a\u3069\u304c\u3042\u308b\u3002  <\/p>\n\n<h2 class=\"wp-block-heading\">DSP\u306e\u7a2e\u985e<\/h2>\n\n<p>DSP\u306b\u306f\u3055\u307e\u3056\u307e\u306a\u30cb\u30fc\u30ba\u306b\u5bfe\u5fdc\u3059\u308b\u3044\u304f\u3064\u304b\u306e\u30bf\u30a4\u30d7\u304c\u3042\u308b\uff1a<\/p>\n\n<ul class=\"wp-block-list\"><li><strong>\u30e2\u30d0\u30a4\u30ebDSP\uff1a<\/strong>\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3084\u30bf\u30d6\u30ec\u30c3\u30c8\u306a\u3069\u3001\u30e2\u30d0\u30a4\u30eb\u7aef\u672b\u5411\u3051\u306e\u5e83\u544a\u3092\u30b5\u30dd\u30fc\u30c8\u3002 \u30e2\u30d0\u30a4\u30ebDSP\u306f\u3001\u30c7\u30d0\u30a4\u30b9\u30e2\u30c7\u30eb\u3001\u30aa\u30da\u30ec\u30fc\u30c6\u30a3\u30f3\u30b0\u30b7\u30b9\u30c6\u30e0\u3001\u30b9\u30af\u30ea\u30fc\u30f3\u30b5\u30a4\u30ba\u306a\u3069\u3092\u8ffd\u8de1\u3057\u3001\u30e2\u30d0\u30a4\u30eb\u30c7\u30d0\u30a4\u30b9\u3067\u306e\u5e83\u544a\u4f53\u9a13\u306e\u5411\u4e0a\u3092\u652f\u63f4\u3057\u307e\u3059\u3002 Mediasmart\u3068Adikteev\u306f\u30e2\u30d0\u30a4\u30ebDSP\u306e\u4e00\u4f8b\u3067\u3042\u308b\u3002<\/li><li><strong>\u30bb\u30eb\u30d5\u30b5\u30fc\u30d6\u578bDSP\uff1a<\/strong>\u30bb\u30eb\u30d5\u30b5\u30fc\u30d6\u578bDSP\u306f\u3001\u5728\u5eab\u306e\u9078\u629e\u304b\u3089\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u7ba1\u7406\u307e\u3067\u3001\u5e83\u544a\u8cfc\u5165\u30d7\u30ed\u30bb\u30b9\u3092\u5e83\u544a\u4e3b\u304c\u5b8c\u5168\u306b\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3067\u304d\u308b\u3002 \u4f8b\u3048\u3070\u3001BidMind\u3001Targetoo\u3001StackAdapt\u306a\u3069\u3067\u3042\u308b\u3002<\/li><li><strong>\u30db\u30ef\u30a4\u30c8\u30e9\u30d9\u30ebDSP\uff1a<\/strong>\u81ea\u793e\u3067\u8cfc\u5165\u3057\u3001\u81ea\u793e\u7528\u306b\u30d6\u30e9\u30f3\u30c9\u5909\u66f4\u3057\u305f\u30c7\u30de\u30f3\u30c9\u30fb\u30b5\u30a4\u30c9\u30fb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u30db\u30ef\u30a4\u30c8\u30e9\u30d9\u30ebDSP\u3068\u547c\u3076\u3002 \u304a\u597d\u307f\u306eSSP\u3084\u5e83\u544a\u53d6\u5f15\u6240\u3078\u306e\u63a5\u7d9a\u306a\u3069\u3001\u5fa1\u793e\u306b\u5408\u3063\u305f\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u304c\u53ef\u80fd\u3067\u3059\u3002 \u30db\u30ef\u30a4\u30c8\u30e9\u30d9\u30ebDSP\u306e\u4f8b\u3068\u3057\u3066\u306f\u3001SmartyAds\u3084Targetoo\u304c\u3042\u308b\u3002<\/li><li><strong>\u30de\u30cd\u30fc\u30b8\u30c9DSP\uff1a<\/strong>\u30d5\u30eb\u30b5\u30fc\u30d3\u30b9\u307e\u305f\u306f\u30de\u30cd\u30fc\u30b8\u30c9DSP\u306f\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u6700\u521d\u304b\u3089\u6700\u5f8c\u307e\u3067\u76e3\u7763\u3059\u308b\u30a2\u30ab\u30a6\u30f3\u30c8\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u3092\u63d0\u4f9b\u3059\u308b\u306a\u3069\u3001\u5e83\u544a\u4e3b\u306e\u305f\u3081\u306b\u3059\u3079\u3066\u306e\u4f5c\u696d\u3092\u884c\u3046\u3002  <\/li><\/ul>\n\n<h2 class=\"wp-block-heading\">\u30c7\u30de\u30f3\u30c9\u30fb\u30b5\u30a4\u30c9\u30fb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u5229\u70b9<\/h2>\n\n<p>DSP\u306e\u5229\u70b9\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3042\u308b\uff1a<\/p>\n\n<ul class=\"wp-block-list\"><li>\u591a\u304f\u306e\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u30b5\u30a4\u30c8\u3084\u5e83\u544a\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306b\u5e83\u544a\u3092\u63b2\u8f09\u3059\u308b\u5834\u5408\u306f\u7279\u306b\u3001\u5e83\u544a\u306e\u691c\u7d22\u3068\u8cfc\u5165\u304c\u3088\u308a\u901f\u304f\u306a\u308a\u307e\u3059\u3002<\/li><li>\u3088\u308a\u52b9\u7387\u7684\u3060\u3002 \u3059\u3079\u3066\u306e\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3068\u53d6\u5f15\u6240\u306e\u5e83\u544a\u3092\u4e00\u5143\u7ba1\u7406\u3057\u3001\u4e88\u7b97\u7ba1\u7406\u3068\u5168\u4f53\u7684\u306a\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u8ffd\u8de1\u3092\u5bb9\u6613\u306b\u3057\u307e\u3059\u3002  <\/li><li>\u3059\u3079\u3066\u306e\u5e83\u544a\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30c7\u30fc\u30bf\u304c\u4e00\u5143\u7ba1\u7406\u3055\u308c\u3001\u9069\u5207\u306a\u5834\u6240\u3067\u9069\u5207\u306a\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3059\u308b\u80fd\u529b\u304c\u5411\u4e0a\u3057\u307e\u3059\u3002<\/li><\/ul>\n\n<p>\u3044\u3044\u3053\u3068\u305a\u304f\u3081\u3060\u304c\u3001DSP\u306f\u9ad8\u4fa1\u3067\u4f7f\u3044\u65b9\u304c\u8907\u96d1\u306a\u3053\u3068\u3082\u3042\u308b\u3002 \u30d6\u30e9\u30f3\u30c9\u306f\u591a\u304f\u306e\u5834\u5408\u3001\u5e83\u544a\u3068DSP\u306e\u7ba1\u7406\u306b\u5c11\u306a\u304f\u3068\u30821\u4eba\u306e\u30ea\u30bd\u30fc\u30b9\u3092\u5272\u304f\uff08\u30d5\u30eb\u30de\u30cd\u30fc\u30b8\u30c9DSP\u3092\u5229\u7528\u3059\u308b\u5834\u5408\u3092\u9664\u304f\uff09\u3002<\/p>\n\n<h2 class=\"wp-block-heading\">DSP\u3001DMP\u3001CDP\u306e\u9055\u3044<\/h2>\n\n<p>\u30c7\u30de\u30f3\u30c9\u30fb\u30b5\u30a4\u30c9\u30fb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u3001\u30c7\u30fc\u30bf\u30fb\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u30fb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\uff08DMP\uff09\u3068\u306f\u7570\u306a\u308b\u3002 \u3053\u306e2\u3064\u306f\u5e83\u544a\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306b\u9023\u52d5\u3059\u308b\u3002 DMP\u306f\u3001\u3055\u307e\u3056\u307e\u306a\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30fb\u30bd\u30fc\u30b9\u3084\u533f\u540d\u5316\u3055\u308c\u305f\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30fb\u30bd\u30fc\u30b9\u304b\u3089\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u96c6\u7d04\u3059\u308b\u3002 \u305d\u3057\u3066\u3001\u305d\u306e\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u3001\u5e83\u544a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u6539\u5584\u306b\u5f79\u7acb\u3064\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u751f\u6210\u3059\u308b\u3002 DMP\u306f\u3001\u533f\u540d\u306e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30bb\u30b0\u30e1\u30f3\u30c8\u3092DSP\u306b\u30d7\u30c3\u30b7\u30e5\u3057\u3001\u30ec\u30b9\u30dd\u30f3\u30b9\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3059\u308b\u3053\u3068\u3067\u3001\u4eca\u5f8c\u306e\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306e\u5206\u6790\u3092\u5f37\u5316\u3059\u308b\u3002<\/p>\n\n<p>DMP\u306f\u9867\u5ba2\u30c7\u30fc\u30bf\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\uff08CDP\uff09\u3068\u4f3c\u3066\u3044\u308b\u3088\u3046\u306b\u805e\u3053\u3048\u307e\u3059\u304c\u3001\u5b9f\u306f\u3053\u306e2\u3064\u306f\u88dc\u5b8c\u95a2\u4fc2\u306b\u3042\u308a\u307e\u3059\uff08<a href=\"https:\/\/www.treasuredata.com\/learn\/cdp-vs-dmp\/\">DMP vs. CDP\u306e<\/a>\u8a18\u4e8b\u3092\u53c2\u7167\uff09\u3002 DMP\u306f\u4e3b\u306b\u5e83\u544a\u3092\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u305f\u3081\u306b\u4f7f\u7528\u3055\u308c\u3001CDP\u306f\u3059\u3079\u3066\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u3002 \u307e\u305f\u3001DMP\u306e\u30c7\u30fc\u30bf\u306f\u77ed\u671f\u7684\u306a\u3082\u306e\u3067\u3001\u5e83\u544a\u30c7\u30fc\u30bf\u306e\u5909\u5316\u306b\u5fdc\u3058\u3066\u66f4\u65b0\u3055\u308c\u7d9a\u3051\u308b\u304c\u3001CDP\u306f\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u9577\u671f\u7684\u306b\u4fdd\u5b58\u3057\u3001\u9867\u5ba2\u30e9\u30a4\u30d5\u30b5\u30a4\u30af\u30eb\u306e\u6539\u5584\u306b\u5f79\u7acb\u3066\u308b\u3002  <\/p>\n\n<p>\u305d\u3057\u3066\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u306e\u8981\u7d20\u3082\u3042\u308b\u3002 CDP\u306f\u3001\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3092\u4e2d\u5fc3\u306b\u3001\u30bb\u30ab\u30f3\u30c9\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3084\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3066\u3001<a href=\"https:\/\/blog.treasuredata.com\/blog\/2019\/03\/18\/customer-data-what-does-a-360-degree-view-of-the-customer-really-mean\/\">\u9867\u5ba2\u306e360\u5ea6\u30d3\u30e5\u30fc\u3092<\/a>\u69cb\u7bc9\u3059\u308b\u3002 \u5f7c\u3089\u306f\u307e\u305f\u3001\u6709\u5f62\u9867\u5ba2\u5c5e\u6027\uff08PII\uff09\u306b\u95a2\u3059\u308b\u9867\u5ba2\u30c7\u30fc\u30bf\u3082\u91cd\u8981\u8996\u3057\u3066\u3044\u308b\u3002 \u4e00\u65b9\u3001DMP\u306f\u3001Cookie ID\uff08\u975ePII\uff09\u306e\u3088\u3046\u306a\u533f\u540d\u8b58\u5225\u5b50\u3092\u30ad\u30fc\u3068\u3057\u3066\u3001\u4e3b\u306b\u7b2c\u4e09\u8005\u306e\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u4fdd\u5b58\u3059\u308b\u3002<\/p>\n\n<h2 class=\"wp-block-heading\">\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u304c\u5e83\u544a\u6210\u529f\u306e\u9375  <\/h2>\n\n<p>\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u3092\u6210\u529f\u3055\u305b\u308b\u306b\u306f\u3001\u9069\u5207\u306a\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u5bfe\u3057\u3066\u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u9069\u5207\u306a\u5834\u6240\u306b\u5e83\u544a\u3092\u63b2\u8f09\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002 \u3053\u308c\u306f\u8907\u96d1\u306a\u30d7\u30ed\u30bb\u30b9\u3067\u3042\u308a\u3001\u30a2\u30c9\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3092\u99c6\u4f7f\u3057\u306a\u3051\u308c\u3070\u3046\u307e\u304f\u3044\u304b\u306a\u3044\u3002 \u30c7\u30de\u30f3\u30c9\u30b5\u30a4\u30c9\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u304c\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u306b\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u308a\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u30ea\u30fc\u30c1\u3059\u308b\u305f\u3081\u306e\u6700\u9ad8\u306e\u30c4\u30fc\u30eb\u3067\u3042\u308b\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u30c7\u30de\u30f3\u30c9\u30b5\u30a4\u30c9\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\uff08DSP\uff09\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u304c\u8907\u6570\u306e\u5e83\u544a\u53d6\u5f15\u6240\u3084\u5e83\u544a\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u304b\u3089\u5e83\u544a\u3092\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u306b\u8cfc\u5165\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002  <\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"class_list":["post-12818","glossary","type-glossary","status-publish","hentry"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cdp.com\/ja\/wp-json\/wp\/v2\/glossary\/12818","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cdp.com\/ja\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/cdp.com\/ja\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/cdp.com\/ja\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/cdp.com\/ja\/wp-json\/wp\/v2\/comments?post=12818"}],"version-history":[{"count":1,"href":"https:\/\/cdp.com\/ja\/wp-json\/wp\/v2\/glossary\/12818\/revisions"}],"predecessor-version":[{"id":12819,"href":"https:\/\/cdp.com\/ja\/wp-json\/wp\/v2\/glossary\/12818\/revisions\/12819"}],"wp:attachment":[{"href":"https:\/\/cdp.com\/ja\/wp-json\/wp\/v2\/media?parent=12818"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cdp.com\/ja\/wp-json\/wp\/v2\/tags?post=12818"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}