{"id":12075,"date":"2023-04-06T01:00:00","date_gmt":"2023-04-06T01:00:00","guid":{"rendered":"https:\/\/redesign23-cdp-site.pantheonsite.io\/articles\/better-cx-cdp-approach\/"},"modified":"2023-06-17T01:27:58","modified_gmt":"2023-06-17T01:27:58","slug":"better-cx-cdp-approach","status":"publish","type":"post","link":"https:\/\/cdp.com\/ja\/articles\/better-cx-cdp-approach\/","title":{"rendered":"\u7d71\u5408\u3055\u308c\u305f\u9867\u5ba2\u30c7\u30fc\u30bf\u3067\u3088\u308a\u826f\u3044CX\u3092\u5b9f\u73fe\u3059\u308b4\u30b9\u30c6\u30c3\u30d7\u306e\u30a2\u30d7\u30ed\u30fc\u30c1"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">CDP\uff08\u30ab\u30b9\u30bf\u30de\u30fc\u30c7\u30fc\u30bf\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\uff09\u3067CX\u3092\u5411\u4e0a\u3055\u305b\u308b\u306b\u306f\u3069\u3046\u3059\u308c\u3070\u3044\u3044\u306e\u304b\uff1f  <\/h3>\n\n<ul class=\"wp-block-list\"><li>\u30c1\u30e3\u30cd\u30eb\u9593\u306e\u7570\u8cea\u306a\u30c7\u30fc\u30bf\u3092\u96c6\u7d04\u3057\u3066\u9867\u5ba2\u3092\u7406\u89e3\u3059\u308b<\/li><li>\u30c7\u30fc\u30bf\u3092\u7d71\u5408\u3057\u3001\u7d71\u4e00\u3055\u308c\u305f1\u3064\u306e\u9867\u5ba2\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u3092\u4f5c\u6210\u3059\u308b\u3002  <\/li><li>\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u305f\u3081\u306e\u30c7\u30fc\u30bf\u6d3b\u6027\u5316<\/li><li>\u500b\u4eba\u60c5\u5831\u4fdd\u8b77\u30b3\u30f3\u30d7\u30e9\u30a4\u30a2\u30f3\u30b9\u306b\u5bfe\u5fdc\u3057\u305f\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u7ba1\u7406<\/li><\/ul>\n\n<p><\/p>\n\n<p><a href=\"https:\/\/cdp.com\/articles\/basics\/what-is-a-customer-data-platform-cdp\/\">\u30ab\u30b9\u30bf\u30de\u30fc\u30c7\u30fc\u30bf\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\uff08CDP<\/a>\uff09\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u30d5\u30a1\u30fc\u30b9\u30c8\u3067\u9867\u5ba2\u4e2d\u5fc3\u306e\u4e16\u754c\u3067\u6210\u529f\u3092\u53ce\u3081\u305f\u3044\u4f01\u696d\u306b\u3068\u3063\u3066\u3001\u30df\u30c3\u30b7\u30e7\u30f3\u30af\u30ea\u30c6\u30a3\u30ab\u30eb\u306a\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u306b\u306a\u308a\u3064\u3064\u3042\u308a\u307e\u3059\u3002  <\/p>\n\n<p>\u9867\u5ba2\u304c\u7d44\u7e54\u3068\u63a5\u3059\u308b\u3059\u3079\u3066\u306e\u5834\u6240\u3067\u3001\u9867\u5ba2\u306e\u8981\u671b\u3084\u30cb\u30fc\u30ba\u3092\u7406\u89e3\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308b\u3053\u3068\u306f\u3001\u57fa\u672c\u7684\u306b\u30c7\u30fc\u30bf\u99c6\u52d5\u3067\u9867\u5ba2\u4e2d\u5fc3\u4e3b\u7fa9\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u6700\u521d\u306e\u30b9\u30c6\u30c3\u30d7\u3067\u3059\u3002  <\/p>\n\n<p>\u4f01\u696d\u306f\u3001\u9867\u5ba2\u4f53\u9a13\uff08CX\uff09\u3092\u7de8\u6210\u3059\u308b\u305f\u3081\u306b\u3001\u7570\u7a2e\u306e\u30b5\u30a4\u30ed\u304b\u3089\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u307e\u3068\u3081\u3001\u4e00\u5143\u7684\u306b\u4fdd\u5b58\u3067\u304d\u308b\u30c7\u30fc\u30bf\u7ba1\u7406\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u5fc5\u8981\u3068\u3057\u3066\u3044\u307e\u3059\u3002  <meta charset=\"utf-8\"\/><a href=\"https:\/\/cdp.com\/articles\/cdp-vs-dmp\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u30c7\u30fc\u30bf\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\uff08DMP<\/a>\uff09\u3084<a href=\"https:\/\/cdp.com\/articles\/cdp-vs-crm-martech\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u30ab\u30b9\u30bf\u30de\u30fc\u30ea\u30ec\u30fc\u30b7\u30e7\u30f3\u30b7\u30c3\u30d7\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\uff08CRM<\/a>\uff09\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306a\u3069\u3001\u8907\u6570\u306e\u30c7\u30fc\u30bf\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u304c\u5e02\u5834\u306b\u51fa\u56de\u3063\u3066\u3044\u307e\u3059\u304c\u3001\u305d\u308c\u3089\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u5e83\u544a\u3084\u55b6\u696d\u652f\u63f4\u306e\u305f\u3081\u306e\u30a2\u30d7\u30ea\u30b1\u30fc\u30b7\u30e7\u30f3\u306b\u91cd\u70b9\u3092\u7f6e\u3044\u3066\u3044\u307e\u3059\u3002 DMP\u3082CRM\u3082\u3001CDP\u306e\u3088\u3046\u306b\u3042\u3089\u3086\u308b\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u7d71\u5408\u3067\u304d\u308b\u307b\u3069\u5fdc\u7528\u7bc4\u56f2\u304c\u5e83\u3044\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002  <\/p>\n\n<p>CDP\u306f\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u610f\u5473\u3092\u7406\u89e3\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u7d44\u7e54\u306b\u3068\u3063\u3066\u3001<a href=\"https:\/\/cdp.com\/articles\/top-4-benefits-of-a-cdp\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u3044\u304f\u3064\u304b\u306e\u5229\u70b9\u304c <\/a>\u3042\u308a\u307e\u3059\u3002 \u307e\u305f\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u306a\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u898f\u5236\u306b\u6e96\u62e0\u3057\u305f\u5f62\u3067\u3001\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u5229\u7528\u3067\u304d\u308b\u5358\u4e00\u3067\u7d71\u4e00\u3055\u308c\u305f\u9867\u5ba2\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb\u3092\u4f5c\u6210\u3059\u308b\u305f\u3081\u306b\u3001\u3055\u307e\u3056\u307e\u306a\u30bd\u30fc\u30b9\u3084\u30b7\u30b9\u30c6\u30e0\u304b\u3089\u30c7\u30fc\u30bf\u3092\u5b89\u5168\u306b\u53ce\u96c6\u30fb\u96c6\u4e2d\u5316\u3059\u308b\u6a5f\u80fd\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002  <\/p>\n\n<p>\u3067\u306f\u3001\u4f55\u304b\u3089\u59cb\u3081\u308c\u3070\u3044\u3044\u306e\u3067\u3057\u3087\u3046\u304b\uff1f \u3053\u3053\u3067\u306f\u3001CX\u306e\u53d6\u308a\u7d44\u307f\u3092\u6700\u9069\u5316\u3057\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u6700\u5927\u9650\u306b\u6d3b\u7528\u3059\u308b\u305f\u3081\u306b\u3001CDP\u3092\u3069\u306e\u3088\u3046\u306b\u6d3b\u7528\u3059\u308c\u3070\u3088\u3044\u304b\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002  <\/p>\n\n<h2 class=\"wp-block-heading\">1.\u30d3\u30b8\u30cd\u30b9\u5168\u4f53\u306e\u30d0\u30e9\u30d0\u30e9\u306a\u30c7\u30fc\u30bf\u3092\u96c6\u7d04\u3057\u3066\u9867\u5ba2\u3092\u7406\u89e3\u3059\u308b<\/h2>\n\n<p>CDP\u306f\u3001\u5185\u8535\u30b3\u30cd\u30af\u30bf\u3001\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u958b\u767a\u30ad\u30c3\u30c8\uff08SDK\uff09\u3001\u30a6\u30a7\u30d6\u30d5\u30c3\u30af\u3001API\u3092\u4f7f\u7528\u3057\u3066\u3001\u3055\u307e\u3056\u307e\u306a\u30b7\u30b9\u30c6\u30e0\u3084\u30c7\u30fc\u30bf\u30bd\u30fc\u30b9\u306b\u63a5\u7d9a\u3059\u308b\u3053\u3068\u3067\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 CDP\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u3042\u3089\u3086\u308b\u7a2e\u985e\u306e<a href=\"https:\/\/cdp.com\/articles\/structured-data-vs-unstructured-data\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u69cb\u9020\u5316\u30fb\u975e\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3092<\/a>\u53d6\u308a\u8fbc\u3080\u3053\u3068\u304c\u3067\u304d\u307e\u3059\uff1a<\/p>\n\n<ul class=\"wp-block-list\"><li>\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u30c7\u30fc\u30bf<\/li><li>\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u30c7\u30fc\u30bf  <\/li><li><a href=\"https:\/\/cdp.com\/articles\/glossary\/behavioral-data\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u30d3\u30d8\u30a4\u30d3\u30a2\u30c7\u30fc\u30bf<\/a><\/li><li>\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u30fb\u30c7\u30fc\u30bf<\/li><li>\u30c8\u30e9\u30f3\u30b6\u30af\u30b7\u30e7\u30f3\u30c7\u30fc\u30bf  <\/li><li>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30c7\u30fc\u30bf<\/li><li>\u88fd\u54c1\u30c7\u30fc\u30bf  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\u307e\u305f\u3001CDP\u306e\u4e2d\u306b\u306f\u3001\u524d\u56de\u306e\u30ed\u30fc\u30c9\u304b\u3089\u6700\u5f8c\u306e\u30c7\u30fc\u30bf\u30bb\u30c3\u30c8\u3060\u3051\u3092\u53d6\u308a\u8fbc\u3080\u30a4\u30f3\u30af\u30ea\u30e1\u30f3\u30bf\u30eb\u30d0\u30c3\u30c1\u51e6\u7406\u3092\u8a2d\u5b9a\u3067\u304d\u308b\u6a5f\u80fd\u3092\u6301\u3064\u3082\u306e\u3082\u3042\u308a\u307e\u3059\u3002 \u307e\u305f\u3001\u30a6\u30a7\u30d6\u30ed\u30b0\u3084\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u306b\u8a18\u9332\u3055\u308c\u305f\u30c7\u30fc\u30bf\u3092CDP\u306b\u6d41\u3057\u8fbc\u3080\u3053\u3068\u3082\u53ef\u80fd\u3067\u3059\u3002 \u3053\u308c\u306b\u3088\u308a\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u306f\u7d71\u4e00\u3055\u308c\u305f\u9867\u5ba2\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb\u306e\u5909\u5316\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002  <\/p>\n\n<h2 class=\"wp-block-heading\"><strong>2<\/strong>. \u30c7\u30fc\u30bf\u3092\u7d71\u5408\u3057\u3001\u5358\u4e00\u306e\u7d71\u4e00\u3055\u308c\u305f\u9867\u5ba2\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb\u3092\u4f5c\u6210\u3059\u308b  <\/h2>\n\n<p>\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u30fb\u30de\u30fc\u30b1\u30bf\u30fc\u306e\u8056\u676f\u306f\u3001\u7d71\u4e00\u3055\u308c\u305f\u9867\u5ba2\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb\u3067\u3059\u3002 \u7d71\u4e00\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb\u306f\u3001\u9867\u5ba2\u306b\u95a2\u3059\u308b\u552f\u4e00\u306e\u771f\u5b9f\u306e\u60c5\u5831\u6e90\u3068\u3057\u3066\u6a5f\u80fd\u3057\u3001\u7d44\u7e54\u5185\u306e\u3059\u3079\u3066\u306e\u30b0\u30eb\u30fc\u30d7\u304c\u540c\u3058\u9867\u5ba2\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb\u306b\u7167\u3089\u3057\u5408\u308f\u305b\u308b\u3053\u3068\u3092\u53ef\u80fd\u306b\u3057\u307e\u3059\u3002 \u30e6\u30cb\u30d5\u30a1\u30a4\u30c9\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb\u306f\u3001\u30b7\u30f3\u30b0\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u30d3\u30e5\u30fc\uff08SCV\uff09\u3001\u30e6\u30cb\u30d5\u30a1\u30a4\u30c9\u30ab\u30b9\u30bf\u30de\u30fc\u30d3\u30e5\u30fc\uff08UCV\uff09\u3001\u30b4\u30fc\u30eb\u30c7\u30f3\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb\u3068\u3082\u547c\u3070\u308c\u307e\u3059\u3002  <\/p>\n\n<p>CDP\u306f\u3001<a href=\"https:\/\/cdp.com\/articles\/glossary\/identity-resolution\/\" target=\"_blank\" rel=\"noreferrer noopener\">ID\u89e3\u6c7a\u3068<\/a>\u547c\u3070\u308c\u308b\u30d7\u30ed\u30bb\u30b9\u3092\u901a\u3058\u3066\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u5358\u4e00\u306e\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb\u306b\u7d71\u5408\u3059\u308b\u3002 \u9867\u5ba2\u30c7\u30fc\u30bf\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u304c\u7d71\u4e00\u30d7\u30ed\u30bb\u30b9\u306b\u304a\u3044\u3066\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u691c\u8a3c\u3057\u3001\u30af\u30ea\u30fc\u30cb\u30f3\u30b0\u3057\u3001\u30c7\u30c7\u30e5\u30fc\u30d7\u3059\u308b\u6a5f\u80fd\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n\n<p>\u9867\u5ba2\u306eID\u89e3\u6c7a\u306f\u3001\u8907\u6570\u306e\u30b7\u30b9\u30c6\u30e0\u304b\u3089\u9867\u5ba2\u306e\u8b58\u5225\u5b50\uff08E\u30e1\u30fc\u30eb\u3001\u4f4f\u6240\u306a\u3069\uff09\u3092\u3064\u306a\u304e\u5408\u308f\u305b\u3001ID\u30b0\u30e9\u30d5\u306e\u4f5c\u6210\u3092\u81ea\u52d5\u5316\u3057\u3001\u9867\u5ba2\u304c\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u95a2\u308f\u308a\u7d9a\u3051\u308b\u4e2d\u3067\u30c7\u30fc\u30bf\u3092\u7d99\u7d9a\u7684\u306b\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb\u306b\u7d71\u4e00\u3057\u3066\u3044\u304f\u3053\u3068\u3067\u6a5f\u80fd\u3057\u307e\u3059\u3002 \u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u30fc\u306e\u89e3\u6c7a\u306f\u3001\u3044\u304f\u3064\u304b\u306e\u7570\u306a\u308b\u65b9\u6cd5\u3067\u9054\u6210\u3055\u308c\u307e\u3059\u3002  <\/p>\n\n<p>\u307e\u305a\u3001<a href=\"https:\/\/cdp.com\/articles\/what-is-first-party-data-and-why-is-it-so-important\/\"> \u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3092<\/a>\u4f7f\u7528\u3059\u308b\u5834\u5408\u3001\u9867\u5ba2\u30ec\u30b3\u30fc\u30c9\u306e\u30e6\u30cb\u30fc\u30af\u306a\u8b58\u5225\u5b50\u306f\u3001\u96fb\u5b50\u30e1\u30fc\u30eb\u3084\u540d\u524d\u306e\u3088\u3046\u306a\u5171\u901a\u306e\u30c7\u30fc\u30bf\u30dd\u30a4\u30f3\u30c8\u3092\u4f7f\u3063\u3066\u7167\u5408\u3055\u308c\u307e\u3059\u3002 2\u3064\u76ee\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u3001\u9650\u3089\u308c\u305f\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3067\u3088\u308a\u52b9\u679c\u7684\u3067\u3042\u308a\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u30dd\u30a4\u30f3\u30c8\u3092\u5206\u6790\u3057\u30012\u3064\u306e\u8b58\u5225\u5b50\u304c\u540c\u3058\u9867\u5ba2\u3067\u3042\u308b\u53ef\u80fd\u6027\u3092\u63a8\u5b9a\u3059\u308b\u3082\u306e\u3067\u3059\u3002 \u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u306f\u3001<a href=\"https:\/\/cdp.com\/articles\/the-difference-between-first-party-second-party-and-third-party-data\/\"> \u7b2c2\u304a\u3088\u3073\u7b2c3\u306e\u30c7\u30fc\u30bf\u30bd\u30fc\u30b9\u306b\u3088\u3063\u3066<\/a>\u5f37\u5316\u3055\u308c\u3001\u4e0d\u8db3\u3057\u3066\u3044\u308b\u5c5e\u6027\u3092\u88dc\u3044\u3001\u4ed6\u306e\u5c5e\u6027\u3092\u3088\u308a\u65b0\u3057\u3044\u30c7\u30fc\u30bf\u3067\u66f4\u65b0\u3057\u307e\u3059\u3002  <\/p>\n\n<p>\u3053\u306e\u30af\u30ea\u30fc\u30f3\u3067\u7d71\u4e00\u3055\u308c\u305f\u30c7\u30fc\u30bf\u306b\u3088\u308a\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u306f\u30c7\u30b8\u30bf\u30eb\u4f53\u9a13\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3001\u3088\u308a\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u305fE\u30e1\u30fc\u30eb\u306e\u9001\u4fe1\u3001\u3088\u308a\u9069\u5207\u306a\u30ec\u30b3\u30e1\u30f3\u30c7\u30fc\u30b7\u30e7\u30f3\u306e\u63d0\u4f9b\u3001\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u5b9f\u65bd\u306a\u3069\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002  <\/p>\n\n<h2 class=\"wp-block-heading\"><strong>3<\/strong>. \u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u305f\u3081\u306e\u30c7\u30fc\u30bf\u6d3b\u6027\u5316<\/h2>\n\n<p>CDP\u306e\u6700\u3082\u671b\u307e\u3057\u3044\u5229\u70b9\u306e1\u3064\u306f\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u4ed6\u306e\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u30b7\u30b9\u30c6\u30e0\u3067\u5229\u7528\u3067\u304d\u308b\u3088\u3046\u306b\u3059\u308b\u3053\u3068\u3067\u3001<a href=\"https:\/\/cdp.com\/articles\/glossary\/marketing-activation\/\"> \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6d3b\u6027\u5316<\/a>\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u5b9f\u65bd\u3001\u30e1\u30c3\u30bb\u30fc\u30b8\u30f3\u30b0\u306e\u6539\u5584\u306a\u3069\u3001\u9867\u5ba2\u4f53\u9a13\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3053\u3068\u3067\u3059\u3002  <\/p>\n\n<p>CDP\u306f\u3001\u7d44\u7e54\u306b\u3055\u307e\u3056\u307e\u306a\u30d3\u30b8\u30cd\u30b9\u30d7\u30ed\u30bb\u30b9\u3092\u6700\u9069\u5316\u3059\u308b\u80fd\u529b\u3092\u63d0\u4f9b\u3057\u3001\u30c7\u30b8\u30bf\u30eb\u30c8\u30e9\u30f3\u30b9\u30d5\u30a9\u30fc\u30e1\u30fc\u30b7\u30e7\u30f3\u306e\u52a0\u901f\u3068\u30a2\u30b8\u30e3\u30a4\u30eb\u3067\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u306a\u30d7\u30ed\u30bb\u30b9\u306e\u78ba\u7acb\u3092\u652f\u63f4\u3057\u307e\u3059\u3002 CDP\u306f\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\u3068\u30b5\u30dd\u30fc\u30c8\u3001\u88fd\u54c1\u958b\u767a\u3001\u305d\u3057\u3066\u30d7\u30ed\u30b9\u30da\u30af\u30c8\u3068\u30bb\u30fc\u30eb\u30b9\u306e\u6700\u9069\u5316\u3092\u652f\u63f4\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002  <\/p>\n\n<h2 class=\"wp-block-heading\"><strong>4<\/strong>. \u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u30b3\u30f3\u30d7\u30e9\u30a4\u30a2\u30f3\u30b9\u306e\u305f\u3081\u306e\u9867\u5ba2\u30c7\u30fc\u30bf\u7ba1\u7406<\/h2>\n\n<p>DMP\u3084CRM\u3068\u306f\u7570\u306a\u308a\u3001\u30a8\u30f3\u30bf\u30fc\u30d7\u30e9\u30a4\u30ba\u30b0\u30ec\u30fc\u30c9\u306eCDP\u306e\u4e2d\u306b\u306f\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u5b89\u5168\u306b\u7ba1\u7406\u3059\u308b\u305f\u3081\u306e<a href=\"https:\/\/cdp.com\/articles\/data-privacy-compliance-cdp\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u30c7\u30fc\u30bf\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u3068\u30ac\u30d0\u30ca\u30f3\u30b9<\/a>\u6a5f\u80fd\u3092\u5099\u3048\u3066\u3044\u308b\u3082\u306e\u304c\u3042\u308a\u3001\u73fe\u5728\u304a\u3088\u3073\u5c06\u6765\u306e\u30c7\u30fc\u30bf\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u898f\u5236\u3092\u9075\u5b88\u3059\u308b\u305f\u3081\u306e\u6700\u9069\u306a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002 CDP\u306e\u4e2d\u306b\u306f\u3001<a href=\"https:\/\/cdp.com\/articles\/consent-management-customer-data-platform-cdp\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u540c\u610f\u7ba1\u7406\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3<\/a>\u3068\u7d71\u5408\u3067\u304d\u308b\u3082\u306e\u3082\u3042\u308a\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u306b\u95a2\u3059\u308b\u30d7\u30ea\u30d5\u30a1\u30ec\u30f3\u30b9\u3092\u7d71\u4e00\u3055\u308c\u305f\u9867\u5ba2\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb\u306b\u76f4\u63a5\u7d71\u5408\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002  <\/p>\n\n<p>\u3053\u308c\u3089\u306e\u6a5f\u80fd\u306b\u3088\u308a\u3001\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u4f01\u696d\u5185\u306e\u3055\u307e\u3056\u307e\u306a\u30c1\u30fc\u30e0\u306b\u3088\u3063\u3066\u30c7\u30fc\u30bf\u304c\u3069\u306e\u3088\u3046\u306b\u6271\u308f\u308c\u3001\u8f38\u9001\u3055\u308c\u3001\u4fdd\u5b58\u3055\u308c\u3001\u30a2\u30af\u30bb\u30b9\u3055\u308c\u3066\u3044\u308b\u304b\u3092\u3088\u308a\u53ef\u8996\u5316\u3057\u3001\u7ba1\u7406\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n<p>\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u306b\u95a2\u3059\u308b\u898f\u5236\u304c\u9032\u5316\u3057\u3001\u5730\u57df\u3054\u3068\u306e\u8981\u4ef6\u304c\u5897\u3048\u308b\u4e2d\u3001CDP\u3092\u4f7f\u7528\u3057\u3066\u3001\u9867\u5ba2\u306e\u30e9\u30a4\u30d5\u30b5\u30a4\u30af\u30eb\u3092\u901a\u3058\u3066\u30c7\u30fc\u30bf\u4f7f\u7528\u306e\u8a31\u53ef\u3092\u9069\u5207\u306b\u533a\u5206\u3057\u3001\u7ba1\u7406\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002 CDP\u306f\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u30b3\u30f3\u30d7\u30e9\u30a4\u30a2\u30f3\u30b9\u306e\u305f\u3081\u306b\u30c7\u30fc\u30bf\u3092\u4e00\u5143\u7ba1\u7406\u3059\u308b\u305f\u3081\u306b\u8a2d\u8a08\u3055\u308c\u305f\u6570\u5c11\u306a\u3044\u96c6\u4e2d\u578b\u30c7\u30fc\u30bf\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u4e00\u3064\u3067\u3059\u3002  <\/p>\n\n<h2 class=\"wp-block-heading\">\u30ab\u30b9\u30bf\u30de\u30fc\u30c7\u30fc\u30bf\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067CX\u3092\u5411\u4e0a\u3055\u305b\u308b  <\/h2>\n\n<p>CDP\u306f\u30014\u3064\u306e\u91cd\u8981\u306a\u65b9\u6cd5\u3067\u3001\u771f\u306b\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u306a\u3001\u9867\u5ba2\u4e2d\u5fc3\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u30d3\u30b8\u30cd\u30b9\u6226\u7565\u3092\u5b9f\u884c\u3059\u308b\u80fd\u529b\u3092\u7d44\u7e54\u306b\u63d0\u4f9b\u3057\u307e\u3059\u3002  <\/p>\n\n<p>CDP\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u306f\u9867\u5ba2\u3092\u9577\u671f\u306b\u308f\u305f\u3063\u3066\u6301\u7d9a\u7684\u306b\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 CDP\u306f\u3001\u30c7\u30fc\u30bf\u30921\u3064\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306b\u96c6\u4e2d\u3055\u305b\u308b\u3053\u3068\u3067\u3001\u7d44\u7e54\u5168\u4f53\u306e\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u5358\u4e00\u306e\u771f\u5b9f\u306e\u30bd\u30fc\u30b9\u3068\u3057\u3066\u6a5f\u80fd\u3059\u308b\u3001\u5358\u4e00\u306e\u7d71\u4e00\u3055\u308c\u305f\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 \u307e\u305f\u3001\u8ffd\u52a0\u30c7\u30fc\u30bf\u30bd\u30fc\u30b9\u3067\u3053\u308c\u3089\u306e\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u3092\u5145\u5b9f\u3055\u305b\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u5206\u6790\u3057\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3059\u308b\u6a5f\u80fd\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3082\u53ef\u80fd\u3067\u3059\u3002  <\/p>\n\n<p>CDP\u306f\u3001\u305d\u306e\u30c7\u30fc\u30bf\u3092\u4ed6\u306e\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u30b9\u30bf\u30c3\u30af\u3067\u5229\u7528\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u3001\u6d3b\u6027\u5316\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u5b9f\u884c\u3001\u30c7\u30b8\u30bf\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3092\u5411\u4e0a\u3055\u305b\u308b\u30e1\u30c3\u30bb\u30fc\u30b8\u30f3\u30b0\u3092\u53ef\u80fd\u306b\u3057\u307e\u3059\u3002<\/p>\n\n<p>CDP\u306f\u3001\u73fe\u4ee3\u306e\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7d44\u7e54\u3067\u6d3b\u7528\u3067\u304d\u308b\u3088\u3046\u306b\u8a2d\u8a08\u3055\u308c\u3066\u304a\u308a\u3001\u9867\u5ba2\u306b\u4fa1\u5024\u3092\u63d0\u4f9b\u3059\u308b\u305f\u3081\u306b\u30e1\u30c3\u30bb\u30fc\u30b8\u3084\u4f53\u9a13\u3092\u8abf\u6574\u3059\u308b\u306e\u306b\u5fc5\u8981\u306a\u30d3\u30b8\u30cd\u30b9\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30b9\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002  <\/p>\n\n<p><em>CDP\u306eRFP\u30ac\u30a4\u30c9\u3067\u306f\u3001\u9069\u5207\u306aCDP\u3092\u9078\u629e\u3057\u3001\u6210\u529f\u306e\u305f\u3081\u306eCDP\u30ed\u30fc\u30c9\u30de\u30c3\u30d7\u3092\u69cb\u7bc9\u3059\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u91cd\u8981\u306a\u30b9\u30c6\u30c3\u30d7\u3092\u8aac\u660e\u3057\u307e\u3059 &#8211; \u691c\u8a0e\u3059\u3079\u304d\u6a5f\u80fd\u304b\u3089\u3001\u6b63\u3057\u3044\u6c7a\u5b9a\u3092\u4e0b\u3059\u305f\u3081\u306b\u30d9\u30f3\u30c0\u30fc\u5019\u88dc\u306b\u5c0b\u306d\u308b\u3079\u304d\u8cea\u554f\u307e\u3067\u3002 \u30ac\u30a4\u30c9\u3092\u5165\u624b\u3059\u308b\u306b\u306f\u3001<a href=\"https:\/\/cdp.com\/complimentary-cdp-rfp-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u3053\u3061\u3089\u3092<\/a>\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/em><\/p>\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/cdp.com\/complimentary-cdp-rfp-guide\/\"><img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"557\" src=\"https:\/\/cdp.com\/wp-content\/uploads\/2023\/06\/cdp.com-rfp-guide-desktop-scaled.jpg\" alt=\"\" class=\"wp-image-10237\"\/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>CDP\u3067\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u7d71\u5408\u3059\u308b\u3053\u3068\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u306f\u7d44\u7e54\u5168\u4f53\u3067\u3088\u308a\u826f\u3044\u9867\u5ba2\u4f53\u9a13\u3092\u30aa\u30fc\u30b1\u30b9\u30c8\u30ec\u30fc\u30b7\u30e7\u30f3\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 \u3053\u3053\u3067\u306f\u3001\u305d\u306e\u65b9\u6cd5\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n","protected":false},"author":8,"featured_media":11815,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[155],"tags":[],"class_list":["post-12075","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-155"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cdp.com\/ja\/wp-json\/wp\/v2\/posts\/12075","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cdp.com\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cdp.com\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cdp.com\/ja\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/cdp.com\/ja\/wp-json\/wp\/v2\/comments?post=12075"}],"version-history":[{"count":1,"href":"https:\/\/cdp.com\/ja\/wp-json\/wp\/v2\/posts\/12075\/revisions"}],"predecessor-version":[{"id":12076,"href":"https:\/\/cdp.com\/ja\/wp-json\/wp\/v2\/posts\/12075\/revisions\/12076"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cdp.com\/ja\/wp-json\/wp\/v2\/media\/11815"}],"wp:attachment":[{"href":"https:\/\/cdp.com\/ja\/wp-json\/wp\/v2\/media?parent=12075"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cdp.com\/ja\/wp-json\/wp\/v2\/categories?post=12075"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cdp.com\/ja\/wp-json\/wp\/v2\/tags?post=12075"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}