Your independent resource for understanding Customer Data Platforms — strategy, architecture, and AI-driven marketing.https://cdp.com/enhttps://cdp.com/articles/ai-feedback-loops-cdp-architecture/https://cdp.com/articles/ai-feedback-loops-cdp-architecture/Closed feedback loops let AI read, decide, act, and learn in seconds. Learn why composable CDP architectures structurally cannot close these loops for real-time use cases.Tue, 07 Apr 2026 00:00:00 GMThttps://cdp.com/articles/ciso-guide-cdp-architecture/https://cdp.com/articles/ciso-guide-cdp-architecture/How composable CDP architectures create structural security and compliance risks — PII duplication, audit burden, and GDPR gaps that CISOs must evaluate.Tue, 07 Apr 2026 00:00:00 GMThttps://cdp.com/articles/composable-cdp-questions-data-engineers/https://cdp.com/articles/composable-cdp-questions-data-engineers/Data engineers evaluating composable CDPs should ask these 5 questions about PII sprawl, AI feedback loops, TCO, operational risk, and opportunity cost.Tue, 07 Apr 2026 00:00:00 GMThttps://cdp.com/articles/reverse-etl-vs-cdp/https://cdp.com/articles/reverse-etl-vs-cdp/Reverse ETL syncs warehouse data to tools but cannot replace a CDP. Learn where reverse ETL fits, its PII trade-offs, and when you need a full CDP instead.Tue, 07 Apr 2026 00:00:00 GMThttps://cdp.com/articles/traditional-cdp-vs-composable-cdp/https://cdp.com/articles/traditional-cdp-vs-composable-cdp/The Traditional vs Composable CDP debate is a false binary. Learn why the real CDP evolution has three stages — and what actually matters for buyers in 2026.Tue, 07 Apr 2026 00:00:00 GMThttps://cdp.com/articles/how-to-evaluate-cdp-ai-era/https://cdp.com/articles/how-to-evaluate-cdp-ai-era/Evaluate CDPs for AI-driven marketing with these 10 questions covering closed feedback loops, native messaging, implementation time, and AI architecture.Wed, 01 Apr 2026 00:00:00 GMThttps://cdp.com/articles/identity-resolution-table-stakes-ai-era/https://cdp.com/articles/identity-resolution-table-stakes-ai-era/Identity resolution was once a CDP differentiator. In the AI era, it's table stakes. Learn what actually matters: AI decisioning, native activation, and closed loops.Wed, 01 Apr 2026 00:00:00 GMThttps://cdp.com/articles/preparing-for-cdp-success-why-its-about-more-than-the-technology/https://cdp.com/articles/preparing-for-cdp-success-why-its-about-more-than-the-technology/Successful customer data platform implementations depend on more than just the right technology. Learn how marketing and IT alignment enable sustained CDP success.Mon, 30 Jun 2025 00:00:00 GMThttps://cdp.com/articles/the-cdp-cold-war-why-its-time-for-cmos-to-take-control-of-customer-data/https://cdp.com/articles/the-cdp-cold-war-why-its-time-for-cmos-to-take-control-of-customer-data/Too often, marketing is stuck between IT’s obsession with “zero copy” data warehousing and a fragmented mess of marketing tools that don’t talk to each other.Mon, 19 May 2025 00:00:00 GMThttps://cdp.com/articles/is-2024-the-year-of-the-cdp/https://cdp.com/articles/is-2024-the-year-of-the-cdp/Discover why 2024 will be a critical year for the CDP market. Learn more about the latest trends, challenges and opportunities shaping customer data platforms.Wed, 13 Mar 2024 00:00:00 GMThttps://cdp.com/articles/how-to-implement-identity-resolution-and-privacy-compliance-with-an-identity-graph-in-a-cdp/https://cdp.com/articles/how-to-implement-identity-resolution-and-privacy-compliance-with-an-identity-graph-in-a-cdp/By using an identity graph in a CDP, you can ensure compliance with data privacy regulations and implement identity resolution logic that is fully aligned with the consent of the customer.Fri, 08 Dec 2023 00:00:00 GMThttps://cdp.com/articles/how-to-do-more-accurate-targeting-with-real-time-data-a-cdp/https://cdp.com/articles/how-to-do-more-accurate-targeting-with-real-time-data-a-cdp/Using real-time data within a CDP offers more accurate targeting, better compliance, and better campaign performance overall.Fri, 01 Dec 2023 00:00:00 GMThttps://cdp.com/articles/growing-roas-and-poas-with-non-customer-data-in-a-cdp/https://cdp.com/articles/growing-roas-and-poas-with-non-customer-data-in-a-cdp/While the core focus of a CDP is on all types of customer data, the right CDP should also allow for the activation of non-customer data to grow ROAS and POAS significantly.Fri, 24 Nov 2023 00:00:00 GMThttps://cdp.com/articles/how-to-leverage-customer-data-for-hyper-personalized-sales-outreach/https://cdp.com/articles/how-to-leverage-customer-data-for-hyper-personalized-sales-outreach/In the sales world, customer data is the key to crafting meaningful, hyper-personalized outreach to all potential and existing buyers in order to create, nurture, and maintain long-lasting connections.Fri, 03 Nov 2023 00:00:00 GMThttps://cdp.com/articles/striking-the-right-balance-between-data-protection-and-regulatory-compliance/https://cdp.com/articles/striking-the-right-balance-between-data-protection-and-regulatory-compliance/Striking the perfect balance between data security and data privacy and compliance is an intricate dance that requires both technical acumen and strategic foresight.Fri, 27 Oct 2023 00:00:00 GMThttps://cdp.com/articles/how-to-use-a-cdp-with-ai-to-automate-data-cleansing/https://cdp.com/articles/how-to-use-a-cdp-with-ai-to-automate-data-cleansing/By using a CDP powered by AI/ML, brands can automate data cleansing, refine their data quality strategy, and implement preventative measures to ensure their data is clean and accurateFri, 20 Oct 2023 00:00:00 GMThttps://cdp.com/articles/is-your-company-ready-for-data-monetization/https://cdp.com/articles/is-your-company-ready-for-data-monetization/While technology considerations are paramount, the importance of data & analytics leadership for data monetization success cannot be understated.Thu, 12 Oct 2023 00:00:00 GMThttps://cdp.com/articles/how-to-democratize-ai-across-the-enterprise-with-a-cdp/https://cdp.com/articles/how-to-democratize-ai-across-the-enterprise-with-a-cdp/Forward-looking businesses are deploying CDPs to achieve enterprise-wide data democratization, enabling AI to be leveraged across the business.Thu, 05 Oct 2023 00:00:00 GMThttps://cdp.com/articles/hipaa-customer-data-platform/https://cdp.com/articles/hipaa-customer-data-platform/Customer data platforms (CDPs) are recognizing the demand for secure data management in healthcare, and offer solutions that address sensitive data concerns.Thu, 21 Sep 2023 00:00:00 GMThttps://cdp.com/articles/top-data-monetization-strategies-maximize-value-with-a-cdp/https://cdp.com/articles/top-data-monetization-strategies-maximize-value-with-a-cdp/Getting started with data monetization requires the right tech, and an iterative approach. Here's what you need to know, and how a customer data platform helps.Thu, 14 Sep 2023 00:00:00 GMThttps://cdp.com/articles/ai-ml-personalization-cdp/https://cdp.com/articles/ai-ml-personalization-cdp/Artificial intelligence and machine learning are turning personalization at scale into a reality.Thu, 07 Sep 2023 00:00:00 GMThttps://cdp.com/articles/cdp-data-foundation-ai/https://cdp.com/articles/cdp-data-foundation-ai/There is an open secret to getting value from AI – and that's getting the right data to inform it. Here's how a a CDP can help.Thu, 31 Aug 2023 00:00:00 GMThttps://cdp.com/articles/cdp-industry-market-trends-2023/https://cdp.com/articles/cdp-industry-market-trends-2023/Highlights from the CDP Institute's July 2023 CDP Industry report reveal how the CDP market is shifting amid economic uncertainty.Fri, 25 Aug 2023 00:00:00 GMThttps://cdp.com/articles/common-data-analysis-mistakes/https://cdp.com/articles/common-data-analysis-mistakes/Here are five common data analysis mistakes most businesses make, and how you can avoid them to improve your data operations, and align sales and marketing.Fri, 25 Aug 2023 00:00:00 GMThttps://cdp.com/articles/customer-acquisition-data-tips/https://cdp.com/articles/customer-acquisition-data-tips/With the right data, sales and marketing teams can streamline efforts, enhance lead quality, optimize sales strategy, and segment their customers effectively.Fri, 25 Aug 2023 00:00:00 GMThttps://cdp.com/articles/data-cleansing-cdp/https://cdp.com/articles/data-cleansing-cdp/Data cleansing should be viewed as a primary goal during the CDP implementation process. Here's what leaders need to know about keeping your customer data cleanFri, 25 Aug 2023 00:00:00 GMThttps://cdp.com/articles/customer-service-cdp/https://cdp.com/articles/customer-service-cdp/A CDP can connect data silos and provide a single customer view that customer service teams, and sales associates can use to improve customer experiences.Thu, 17 Aug 2023 00:00:00 GMThttps://cdp.com/articles/customer-data-security-best-practices/https://cdp.com/articles/customer-data-security-best-practices/Protect customer data with 10 security best practices — encryption, access controls, data masking, breach response, and consent management. Learn how CDPs reduce compliance risk across GDPR, CCPA, and HIPAA.Wed, 05 Jul 2023 00:00:00 GMThttps://cdp.com/articles/ai-procurement-machine-learning/https://cdp.com/articles/ai-procurement-machine-learning/AI and machine learning automate supplier selection, contract analysis, and spend optimization. Learn how procurement teams use predictive analytics and NLP to cut costs by 15-30%.Tue, 13 Jun 2023 00:00:00 GMThttps://cdp.com/articles/data-monetization-cdp-2/https://cdp.com/articles/data-monetization-cdp-2/Businesses are discovering new ways to generate revenue through data monetization. Here's a centralized customer data platform helps brands achieve those goals.Tue, 06 Jun 2023 00:00:00 GMThttps://cdp.com/basics/international-u-s-data-privacy-laws-and-regulations-you-need-to-know-2/https://cdp.com/basics/international-u-s-data-privacy-laws-and-regulations-you-need-to-know-2/A continuously updated tracker of data privacy laws across the U.S. (all 50 states) and 50+ countries. Covers GDPR, CCPA, LGPD, PIPL — with enforcement dates and penalties.Tue, 06 Jun 2023 00:00:00 GMThttps://cdp.com/articles/digital-transformation-4-ways-to-develop-a-successful-strategy/https://cdp.com/articles/digital-transformation-4-ways-to-develop-a-successful-strategy/A successful digital transformation strategy requires understanding your digital maturity, key objectives, budget and resources, and the right tech partners.Thu, 01 Jun 2023 00:00:00 GMThttps://cdp.com/articles/gartner-marketing-symposium/https://cdp.com/articles/gartner-marketing-symposium/Delivering profitable growth, and a new approach to personalization were key messages at Gartner Marketing Symposium.Tue, 23 May 2023 00:00:00 GMThttps://cdp.com/articles/marketing-automation-cdp/https://cdp.com/articles/marketing-automation-cdp/Learn how a CDP supercharges marketing automation with unified data, AI-driven orchestration, and real-time next-best-action recommendations.Tue, 23 May 2023 00:00:00 GMThttps://cdp.com/articles/data-governance-best-practices/https://cdp.com/articles/data-governance-best-practices/Build a data governance framework for 2026: best practices for data quality, AI-era compliance, privacy regulations, and secure data management.Tue, 16 May 2023 00:00:00 GMThttps://cdp.com/articles/data-clean-room-data-privacy/https://cdp.com/articles/data-clean-room-data-privacy/Data clean rooms enable privacy-safe data collaboration between brands. Learn how DCRs work, key challenges, and how AI is reshaping secure data exchange.Thu, 11 May 2023 00:00:00 GMThttps://cdp.com/articles/martech-day-2023/https://cdp.com/articles/martech-day-2023/Key takeaways from the MarTech Day 2023 and Best of Breed Summit events hosted by Scott Briner and Frans Riemersma.Thu, 04 May 2023 00:00:00 GMThttps://cdp.com/articles/state-of-the-cio/https://cdp.com/articles/state-of-the-cio/CDP.com dives into Foundry's "State of the CIO" report, which explores the top challenges and priorities for CIOs and IT leaders in 2023.Tue, 02 May 2023 00:00:00 GMThttps://cdp.com/articles/big-data-customer-experience/https://cdp.com/articles/big-data-customer-experience/Learn how big data and AI-powered CDPs transform customer experience into measurable business outcomes through personalization and predictive analytics.Thu, 27 Apr 2023 00:00:00 GMThttps://cdp.com/articles/martech-cdp-industry-analysts/https://cdp.com/articles/martech-cdp-industry-analysts/Explore our list of well-known CDP industry analysts and experts to follow for the latest updates on marketing, data, and tech.Tue, 25 Apr 2023 00:00:00 GMThttps://cdp.com/articles/omnichannel-marketing-strategy/https://cdp.com/articles/omnichannel-marketing-strategy/Learn how to build an omnichannel marketing strategy that unifies customer data across channels for AI-driven personalization and revenue growth.Thu, 20 Apr 2023 00:00:00 GMThttps://cdp.com/articles/cloud-migration-cdp/https://cdp.com/articles/cloud-migration-cdp/While a CDP is not required for cloud migration, it can be an invaluable resource for ensuring sensitive customer data is secure and compliant across systems.Tue, 18 Apr 2023 00:00:00 GMThttps://cdp.com/articles/asset-management-marketing-distribution/https://cdp.com/articles/asset-management-marketing-distribution/Learn how data-driven partnerships between marketing and distribution can lead to better business outcomes with a customer data platform.Thu, 13 Apr 2023 00:00:00 GMThttps://cdp.com/articles/cdp-digital-transformation-retail-cpg/https://cdp.com/articles/cdp-digital-transformation-retail-cpg/Explore how different industries, like retail, CPG, and financial services are using CDPs to kickstart their digital transformation, and drive speed to value.Tue, 11 Apr 2023 00:00:00 GMThttps://cdp.com/articles/better-cx-cdp/https://cdp.com/articles/better-cx-cdp/By unifying your customer data with a CDP, brands can orchestrate better customer experiences across the entire organization. Here's how to get started.Thu, 06 Apr 2023 00:00:00 GMThttps://cdp.com/articles/esg-sustainability-cdp/https://cdp.com/articles/esg-sustainability-cdp/CIOs and IT leaders are taking a stand on sustainability as more companies adopt environmental, social, and governance (ESG) policies. Can a CDP help?Tue, 04 Apr 2023 00:00:00 GMThttps://cdp.com/articles/data-driven-marketing-ai/https://cdp.com/articles/data-driven-marketing-ai/Discover how marketers can use AI-powered insights from their customer data platform to elevate their marketing efforts.Thu, 30 Mar 2023 00:00:00 GMThttps://cdp.com/articles/great-customer-experience/https://cdp.com/articles/great-customer-experience/Leading CX experts, practitioners, and consultants share their best practices for delivering great customer experiences today.Tue, 28 Mar 2023 00:00:00 GMThttps://cdp.com/articles/cdp-business-case-buy-in/https://cdp.com/articles/cdp-business-case-buy-in/Demonstrating ROI, efficiency, and cost savings across teams and capabilities is critical when securing executive buy-in for a customer data platform.Tue, 21 Mar 2023 00:00:00 GMThttps://cdp.com/articles/digital-transformation-trends/https://cdp.com/articles/digital-transformation-trends/How has the state of digital transformation changed, and what are the most important digital transformation trends for businesses to keep an eye on?Tue, 14 Mar 2023 00:00:00 GMThttps://cdp.com/articles/10-capabilities-you-need-in-an-enterprise-cdp/https://cdp.com/articles/10-capabilities-you-need-in-an-enterprise-cdp/Choosing the right CDP can be difficult. Here are 10 CDP capabilities marketers and IT professionals should keep in mind when evaluating the right solution.Tue, 07 Mar 2023 00:00:00 GMThttps://cdp.com/articles/ai-use-cases-for-marketers/https://cdp.com/articles/ai-use-cases-for-marketers/From AI agents to autonomous personalization, here are the top AI use cases for marketers in 2026 and how they improve campaign performance.Tue, 07 Mar 2023 00:00:00 GMThttps://cdp.com/articles/cdp-rfp-demo-best-practices/https://cdp.com/articles/cdp-rfp-demo-best-practices/Learn the best practices organizations can follow to ensure a collaborative and informative demo during the CDP vendor selection process.Thu, 02 Mar 2023 00:00:00 GMThttps://cdp.com/articles/cdp-rfp-processs/https://cdp.com/articles/cdp-rfp-processs/Learn how to work with stakeholders across your organization to successfully execute an efficient CDP request for proposal (RFP) process for vendor selection.Thu, 02 Mar 2023 00:00:00 GMThttps://cdp.com/basics/cdp-industry-statistics/https://cdp.com/basics/cdp-industry-statistics/The CDP market is projected to reach $28.2B by 2028 (CAGR 39.9%). Latest statistics on adoption rates, ROI benchmarks, AI trends, and vendor landscape — sourced from Gartner, Forrester, and CDP Institute.Wed, 01 Mar 2023 00:00:00 GMThttps://cdp.com/articles/cdp-vs-crm-martech/https://cdp.com/articles/cdp-vs-crm-martech/CDP vs. CRM in 2026: understand the key differences, how they work together, and why CDPs now serve as the AI-ready hub of your MarTech stack.Mon, 27 Feb 2023 00:00:00 GMThttps://cdp.com/basics/the-history-of-the-cdp/https://cdp.com/basics/the-history-of-the-cdp/CDPs and CRMs have become standard issue for companies that need to manage customer data. But how and when did they hit the scene?Mon, 27 Feb 2023 00:00:00 GMThttps://cdp.com/basics/what-is-a-customer-data-platform-cdp/https://cdp.com/basics/what-is-a-customer-data-platform-cdp/A customer data platform unifies first-party data into persistent profiles for AI personalization and activation. Compare CDP vs CRM vs DMP, hybrid vs composable architectures, and get a 5-step buyer's guide.Mon, 27 Feb 2023 00:00:00 GMThttps://cdp.com/basics/cdp-vs-dmp-vs-crm-differences-similarities-and-best-practices/https://cdp.com/basics/cdp-vs-dmp-vs-crm-differences-similarities-and-best-practices/CDPs unify first-party data. CRMs manage relationships. DMPs target anonymous audiences. Compare features, data types, and which you actually need in 2026.Fri, 24 Feb 2023 00:00:00 GMThttps://cdp.com/articles/big-data-cybersecurity/https://cdp.com/articles/big-data-cybersecurity/Big data can drive business and support cybersecurity. Will Andrews, Gigasheet, shares his perspective on how data can be used to to protect their organization.Thu, 23 Feb 2023 00:00:00 GMThttps://cdp.com/articles/how-to-develop-cdp-use-cases/https://cdp.com/articles/how-to-develop-cdp-use-cases/Explore the top CDP use cases organizations prioritize when evaluating customer data platform vendors, and implementing CDP strategy.Wed, 22 Feb 2023 00:00:00 GMThttps://cdp.com/articles/analytics-capabilities-cdp/https://cdp.com/articles/analytics-capabilities-cdp/Learn how CDPs empower marketing, sales, and customer service with powerful data analytics capabilities, and how they can impact the customer experience.Thu, 16 Feb 2023 00:00:00 GMThttps://cdp.com/articles/customer-experience-trends-2023/https://cdp.com/articles/customer-experience-trends-2023/Discover some of the top consumer and data trends that will define customer experience marketing in 2023, from AI, to sustainability, personalization and more.Tue, 14 Feb 2023 00:00:00 GMThttps://cdp.com/articles/business-value-cdp/https://cdp.com/articles/business-value-cdp/Here are five ways you can begin to demonstrate business value from your customer data platform, from creating a single customer view, to reducing ad spend.Thu, 09 Feb 2023 00:00:00 GMThttps://cdp.com/articles/structured-data-vs-unstructured-data/https://cdp.com/articles/structured-data-vs-unstructured-data/Learn the difference between unstructured data, structured data, and semi-structured data, along with how a CDP transforms these data points into insights.Tue, 07 Feb 2023 00:00:00 GMThttps://cdp.com/articles/successful-innovation-team/https://cdp.com/articles/successful-innovation-team/What are the different types of innovators out there, and how can organizations build an innovation team dedicated to new tech, data, and customer experience?Tue, 31 Jan 2023 00:00:00 GMThttps://cdp.com/articles/using-a-cdp-to-orchestrate-the-customer-journey/https://cdp.com/articles/using-a-cdp-to-orchestrate-the-customer-journey/Marketers can use customer journey orchestration to connect customer data, and improve loyalty, retention, ROAS, and the overall customer experience.Tue, 31 Jan 2023 00:00:00 GMThttps://cdp.com/articles/customer-segmentation-cdp/https://cdp.com/articles/customer-segmentation-cdp/Customer data platforms help marketers improve customer segmentation by providing a more comprehensive, data-driven view of audience needs or preferences.Thu, 26 Jan 2023 00:00:00 GMThttps://cdp.com/articles/low-code-platforms-capterra/https://cdp.com/articles/low-code-platforms-capterra/New research from Capterra reveals how IT teams are embracing the low-code/no-code development trend - and the challenges they face to get there.Thu, 26 Jan 2023 00:00:00 GMThttps://cdp.com/articles/top-marketing-trends-for-2023/https://cdp.com/articles/top-marketing-trends-for-2023/This year, we'll see marketing strategies and MarTech solutions evolve. Experts weigh in on what they think will define the top marketing trends for 2023.Thu, 26 Jan 2023 00:00:00 GMThttps://cdp.com/articles/3-ways-to-improve-your-ad-spend-with-a-cdp/https://cdp.com/articles/3-ways-to-improve-your-ad-spend-with-a-cdp/Improve your ad spend with a CDP using audience suppression, AI-powered lookalike targeting, and predictive bidding strategies that reduce wasted budget.Wed, 25 Jan 2023 00:00:00 GMThttps://cdp.com/articles/hidden-roi-of-a-cdp-digital-transformation/https://cdp.com/articles/hidden-roi-of-a-cdp-digital-transformation/Discover the hidden ROI of a CDP: customer-centricity, AI readiness, agility, compliance, and data monetization that drive digital transformation in 2026.Tue, 24 Jan 2023 00:00:00 GMThttps://cdp.com/articles/roi-of-a-cdp-it-and-data/https://cdp.com/articles/roi-of-a-cdp-it-and-data/Measure CDP ROI for IT and data teams: unified profiles, data quality, AI readiness, compliance, and operational efficiency metrics that matter in 2026.Thu, 12 Jan 2023 00:00:00 GMThttps://cdp.com/articles/13-martech-conferences-to-consider-in-2024-2025/https://cdp.com/articles/13-martech-conferences-to-consider-in-2024-2025/Want to learn more about marketing technology? Check out these MarTech conferences now to plan your 2024/2025 events. Summaries and dates are included.Fri, 06 Jan 2023 00:00:00 GMThttps://cdp.com/articles/roi-of-a-cdp-marketers-cmo/https://cdp.com/articles/roi-of-a-cdp-marketers-cmo/Learn the key metrics marketers can use to determine the ROI of a customer data platform, like reduced ad spend, campaign performance and improved CX.Thu, 05 Jan 2023 00:00:00 GMThttps://cdp.com/articles/martech-landscape-trends-2023/https://cdp.com/articles/martech-landscape-trends-2023/What's in store for the future of MarTech? New findings from Scott Brinker and Frans Riemersma dive into the changing MarTech landscape and 2023 trends.Tue, 20 Dec 2022 00:00:00 GMThttps://cdp.com/articles/cdp-buy-in-center-of-excellence/https://cdp.com/articles/cdp-buy-in-center-of-excellence/Getting buy-in for a CDP requires alignment from key stakeholders around goals, priorities and implementation. Establishing a CDP Center of Excellence can help.Thu, 15 Dec 2022 00:00:00 GMThttps://cdp.com/articles/data-efficiency-marketing-study/https://cdp.com/articles/data-efficiency-marketing-study/Marketers are cutting their budgets, and consumer spending is tight amid economic uncertainty. Can data efficiency help brands weather the storm?Tue, 13 Dec 2022 00:00:00 GMThttps://cdp.com/articles/cio-cdo-cmo-role-cdp-implementation/https://cdp.com/articles/cio-cdo-cmo-role-cdp-implementation/Learn how the CIO, CDO and CMO can work together to lead successful CDP implementation and CDP selection processes across data and marketing teams.Thu, 08 Dec 2022 00:00:00 GMThttps://cdp.com/articles/marketing-easy-button/https://cdp.com/articles/marketing-easy-button/What if there was an "easy button" to help marketers solve their biggest challenges? We asked marketing leaders to weigh in with what's on their wish lists.Thu, 01 Dec 2022 00:00:00 GMThttps://cdp.com/articles/first-party-data-strategy-trust/https://cdp.com/articles/first-party-data-strategy-trust/Building your 0P and 1P data strategies starts with the consumer. Here are four ways companies can build trust through transparent data privacy practices.Tue, 29 Nov 2022 00:00:00 GMThttps://cdp.com/articles/asset-management-cdp-survey/https://cdp.com/articles/asset-management-cdp-survey/New research from CDP Institute and SME Forum explores customer experience and customer data platforms in asset management. Explore the findings here.Tue, 22 Nov 2022 00:00:00 GMThttps://cdp.com/articles/composable-cdp-vs-integrated-cdp/https://cdp.com/articles/composable-cdp-vs-integrated-cdp/Composable CDPs, or unbundled CDPs, are emerging as an alternative approach to building a customer data platform. How does this stack up to an integrated CDP?Tue, 22 Nov 2022 00:00:00 GMThttps://cdp.com/articles/customer-data-customer-loyalty-retail/https://cdp.com/articles/customer-data-customer-loyalty-retail/Irene Sibaja, Treasure Data, shares her tips on how retailers can transform customer data into connected experiences that drive retention and loyalty.Thu, 17 Nov 2022 00:00:00 GMThttps://cdp.com/basics/customer-data-platform-funding/https://cdp.com/basics/customer-data-platform-funding/Explore customer data platform funding round activity by CDP vendor type, funding amount and history. This page will be updated regularly to reflect new data.Thu, 17 Nov 2022 00:00:00 GMThttps://cdp.com/articles/customer-loyalty-retention-cdp/https://cdp.com/articles/customer-loyalty-retention-cdp/Learn how a CDP drives customer loyalty and retention through unified profiles, AI personalization, and next-best-action recommendations at every touchpoint.Thu, 10 Nov 2022 00:00:00 GMThttps://cdp.com/articles/common-cdp-challenges/https://cdp.com/articles/common-cdp-challenges/Overcome the top CDP challenges — from scalability to AI readiness. Learn what to look for when selecting a customer data platform in 2026.Tue, 08 Nov 2022 00:00:00 GMThttps://cdp.com/articles/customer-data-holiday-marketing/https://cdp.com/articles/customer-data-holiday-marketing/Exceptional holiday marketing starts with a personal touch. Here are five ways retailers can use customer data to make smarter marketing decisions this season.Thu, 03 Nov 2022 00:00:00 GMThttps://cdp.com/articles/digital-relevancy-retail/https://cdp.com/articles/digital-relevancy-retail/Ted Rubin shares his perspectives on the dos and don'ts of customer experience in retail, and how to prepare for new technologies like the Metaverse and Web3.Mon, 31 Oct 2022 00:00:00 GMThttps://cdp.com/articles/cdp-operational-efficiency-asset-management/https://cdp.com/articles/cdp-operational-efficiency-asset-management/New research from Hewitt/SynthesisTechnologies/Sondhelm Partners reveals data and operational priorities that are shaping the future of tech in asset managementTue, 25 Oct 2022 00:00:00 GMThttps://cdp.com/articles/no-code-software-trends/https://cdp.com/articles/no-code-software-trends/What does the future of MarTech hold? Kris Hughes, Zanate Ventures, explores the promise of no-code marketing software, and how it's transforming the industry.Thu, 20 Oct 2022 00:00:00 GMThttps://cdp.com/articles/martech-trends-hype/https://cdp.com/articles/martech-trends-hype/What emerging technologies live up to their hype? We take a look at some of today's biggest MarTech trends, like Web3, AI automation and the rise of DevOps.Tue, 18 Oct 2022 00:00:00 GMThttps://cdp.com/articles/how-to-create-a-custom-customer-journey-map/https://cdp.com/articles/how-to-create-a-custom-customer-journey-map/Create a unique customer journey map to make your marketing more precise, pinpointing where you should focus your efforts to maximize conversions.Fri, 14 Oct 2022 00:00:00 GMThttps://cdp.com/articles/data-democratization-strategy/https://cdp.com/articles/data-democratization-strategy/Data democratization drives companies forward through connection. Learn how a CDP can empower your employees to leverage data across the enterprise.Thu, 13 Oct 2022 00:00:00 GMThttps://cdp.com/basics/cdp-tech-mergers-and-acquisitions/https://cdp.com/basics/cdp-tech-mergers-and-acquisitions/CDP industry tech mergers and acquisitions can vary in activity from one period to the next. Stay up-to-date with the latest M&A updates.Wed, 12 Oct 2022 00:00:00 GMThttps://cdp.com/articles/zero-party-data/https://cdp.com/articles/zero-party-data/Zero-party data is information customers intentionally share with brands. Learn how AI agents use 0P data for autonomous personalization and loyalty.Tue, 11 Oct 2022 00:00:00 GMThttps://cdp.com/articles/cdp-best-practices-january-2022-expert-round-up/https://cdp.com/articles/cdp-best-practices-january-2022-expert-round-up/Following CDP best practices is the first step to a successful implementation. We asked leading CDP industry leaders to share their advice.Thu, 06 Oct 2022 00:00:00 GMThttps://cdp.com/articles/consent-management-customer-data-platform-cdp/https://cdp.com/articles/consent-management-customer-data-platform-cdp/Data privacy compliance is essential to business success, but can be a challenge to manage. Learn how a CDP can help elevate consent management practices.Thu, 06 Oct 2022 00:00:00 GMThttps://cdp.com/articles/how-to-deliver-real-time-personalized-experiences-with-a-cdp/https://cdp.com/articles/how-to-deliver-real-time-personalized-experiences-with-a-cdp/Find out how a CDP simplifies customer experience personalization in three steps—audience management, customer journey orchestration, and omnichannel messaging.Thu, 06 Oct 2022 00:00:00 GMThttps://cdp.com/articles/ai-for-next-gen-marketers/https://cdp.com/articles/ai-for-next-gen-marketers/Paul Roetzer of Marketing AI Institute shares how AI agents and CDPs are enabling next-gen personalization that goes far beyond name and company.Tue, 04 Oct 2022 00:00:00 GMThttps://cdp.com/basics/data-privacy-statistics-brand-trust/https://cdp.com/basics/data-privacy-statistics-brand-trust/A growing collection of up-to-date data privacy statistics, consumer brand trust statistics, data governance, adoption, and strategy statistics from CDP.com.Tue, 27 Sep 2022 00:00:00 GMThttps://cdp.com/articles/cdp-implementation-team-center-of-excellence/https://cdp.com/articles/cdp-implementation-team-center-of-excellence/How different teams and stakeholders work together on customer data management has a significant impact on the success of CDP implementation and integration.Tue, 20 Sep 2022 00:00:00 GMThttps://cdp.com/articles/data-privacy-compliance-cdp/https://cdp.com/articles/data-privacy-compliance-cdp/Data privacy and governance is necessary for organizations that use consumer data. Learn how a customer data platform (CDP) helps businesses remain compliant.Thu, 15 Sep 2022 00:00:00 GMThttps://cdp.com/articles/personalization-best-practices/https://cdp.com/articles/personalization-best-practices/Marketing leaders share top personalization best practices for 2026 — from AI-powered segmentation to agentic personalization at scale.Tue, 13 Sep 2022 00:00:00 GMThttps://cdp.com/basics/what-is-data-analytics/https://cdp.com/basics/what-is-data-analytics/Learn about the four different types of data analytics (descriptive, diagnostic, prescriptive, predictive) and their role in building a data-driven strategy.Fri, 02 Sep 2022 00:00:00 GMThttps://cdp.com/articles/marketing-economic-downturn/https://cdp.com/articles/marketing-economic-downturn/CDP.com asked marketers about how they use data to future-proof their marketing strategies during periods of economic uncertainty. Here's what we learned.Tue, 30 Aug 2022 00:00:00 GMThttps://cdp.com/articles/tech-jargon-marketing-myths/https://cdp.com/articles/tech-jargon-marketing-myths/Customer Data Perspectives host Isaac Sacolick shares his biggest takeaways from his conversation with Allison Schiff, AdExchanger. Watch or listen now.Thu, 25 Aug 2022 00:00:00 GMThttps://cdp.com/articles/building-a-single-customer-view-in-5-steps/https://cdp.com/articles/building-a-single-customer-view-in-5-steps/Build a unified single customer view by consolidating data from CRM, web, mobile, and offline touchpoints. Follow 5 steps: audit data sources, resolve identities, unify profiles, enrich with behavioral data, and activate across channels.Tue, 23 Aug 2022 00:00:00 GMThttps://cdp.com/articles/c-suite-executives-top-skills/https://cdp.com/articles/c-suite-executives-top-skills/Modern C-suite leaders must tap into a broad range of hard and soft skills to win in a world where adaptability is the key to success.Tue, 16 Aug 2022 00:00:00 GMThttps://cdp.com/articles/data-monetization-cdp/https://cdp.com/articles/data-monetization-cdp/Data monetization turns customer data into new revenue streams. Learn how CDPs and AI unlock internal and external monetization strategies.Thu, 11 Aug 2022 00:00:00 GMThttps://cdp.com/articles/low-code-no-code-development/https://cdp.com/articles/low-code-no-code-development/Low-code needs minimal coding; no-code uses visual builders. Learn benefits, limitations, and how pairing with a CDP lets marketers build segments without IT.Tue, 09 Aug 2022 00:00:00 GMThttps://cdp.com/basics/international-u-s-data-privacy-laws-and-regulations-you-need-to-know/https://cdp.com/basics/international-u-s-data-privacy-laws-and-regulations-you-need-to-know/Compare GDPR, CCPA, LGPD, PIPL, and 100+ data privacy laws across 50+ countries and every U.S. state. Penalty tables, consent rules, and transfer requirements included.Tue, 09 Aug 2022 00:00:00 GMThttps://cdp.com/articles/martech-industry-recession/https://cdp.com/articles/martech-industry-recession/Economic uncertainty and looming recession fears have slowed growth in the MarTech industry as businesses focus on optimizing for efficiency. But what's next?Thu, 04 Aug 2022 00:00:00 GMThttps://cdp.com/articles/data-driven-marketing-oem/https://cdp.com/articles/data-driven-marketing-oem/Treasure Data's Andrew Shaffer outlines three areas where OEMs can easily optimize existing customer data to increase efficiency and improve marketing efforts.Tue, 02 Aug 2022 00:00:00 GMThttps://cdp.com/basics/how-to-choose-the-right-customer-data-platform-cdp/https://cdp.com/basics/how-to-choose-the-right-customer-data-platform-cdp/Choose the right CDP in 5 steps — define use cases, compare architectures, assess AI, and calculate ROI. Includes vendor checklist and RFP template.Sun, 31 Jul 2022 00:00:00 GMThttps://cdp.com/articles/kim-davis-centralized-customer-data/https://cdp.com/articles/kim-davis-centralized-customer-data/Isaac Sacolick, StarCIO, recounts his conversation with Kim Davis, editorial director, MarTech, on CDP implementation and overall CDP strategy.Tue, 26 Jul 2022 00:00:00 GMThttps://cdp.com/articles/what-is-a-digital-experience-platform/https://cdp.com/articles/what-is-a-digital-experience-platform/A digital experience platform (DXP) manages content, commerce, and personalization across digital channels. Learn when you need a DXP, a CDP, or both — with comparisons across Optimizely, Sitecore, and Adobe.Tue, 26 Jul 2022 00:00:00 GMThttps://cdp.com/articles/the-difference-between-first-party-second-party-and-third-party-data/https://cdp.com/articles/the-difference-between-first-party-second-party-and-third-party-data/First-party data you collect directly, second-party is a partner's first-party data, third-party is purchased from aggregators. Compare all four types with examples and use cases.Sun, 24 Jul 2022 00:00:00 GMThttps://cdp.com/basics/customer-data-platform-market-size/https://cdp.com/basics/customer-data-platform-market-size/With the growing usage of customer data platform in the market, the vendors strive toward providing advanced CDP solutions. Find the reports here.Sun, 24 Jul 2022 00:00:00 GMThttps://cdp.com/articles/cios-priorities-recession/https://cdp.com/articles/cios-priorities-recession/CIOs must balance managing technology investments for business value and growth, while being more fiscally conservative among challenging economic conditions.Tue, 19 Jul 2022 00:00:00 GMThttps://cdp.com/articles/where-does-a-cdp-fits-in-your-martech-stack/https://cdp.com/articles/where-does-a-cdp-fits-in-your-martech-stack/CDP.com helps you understand how and where a CDP can integrate in your MarTech stack to provide maximum value across the enterprise with a single customer view.Tue, 19 Jul 2022 00:00:00 GMThttps://cdp.com/articles/how-ai-is-transforming-marketing/https://cdp.com/articles/how-ai-is-transforming-marketing/AI agents and agentic marketing are reshaping customer experience. Marketing leaders share how AI transforms personalization, decisioning, and CX at scale.Thu, 14 Jul 2022 00:00:00 GMThttps://cdp.com/articles/scott-brinker-martech-landscape/https://cdp.com/articles/scott-brinker-martech-landscape/Customer Data Perspectives host Isaac Sacolick chats with Scott Brinker, Chiefmartec, on integrations, low-code/no-code capabilities, and the MarTech landscape.Tue, 12 Jul 2022 00:00:00 GMThttps://cdp.com/articles/single-customer-view-marketing/https://cdp.com/articles/single-customer-view-marketing/Learn how organizations can help marketers make most out of the data opportunities provided by a single customer view within a customer data platform.Thu, 30 Jun 2022 00:00:00 GMThttps://cdp.com/articles/why-you-need-a-cdp-david-raab/https://cdp.com/articles/why-you-need-a-cdp-david-raab/What are the most common CDP use cases? What industries are adopting CDPs today? What's in store for the future? Isaac Sacolick, of StarCIO shares his thoughts.Sat, 25 Jun 2022 00:00:00 GMThttps://cdp.com/articles/data-privacy-governance-best-practices/https://cdp.com/articles/data-privacy-governance-best-practices/Implement data privacy governance with 8 best practices — data classification, consent management, cross-border compliance, and automated policy enforcement. Covers GDPR, CCPA, and PIPL.Thu, 23 Jun 2022 00:00:00 GMThttps://cdp.com/articles/digital-transformation-life-sciences/https://cdp.com/articles/digital-transformation-life-sciences/Anthony Manson, CDO, WebMD Medscape, discusses the role customer data plays in an industry that faces high-stakes deadlines and data privacy imperatives.Tue, 21 Jun 2022 00:00:00 GMThttps://cdp.com/articles/marketing-budgets-2022/https://cdp.com/articles/marketing-budgets-2022/Marketing budgets have increased to 9.5 percent of overall company revenue in 2022, up from 6.4 percent in 2021, according to Gartner. See how it's being spent.Tue, 21 Jun 2022 00:00:00 GMThttps://cdp.com/articles/customer-data-perspectives-how-a-leading-financial-cito-aims-to-maximize-customer-data/https://cdp.com/articles/customer-data-perspectives-how-a-leading-financial-cito-aims-to-maximize-customer-data/Dale Tuck, CITO, gives his advice on tech implementations and his belief on which data is most important on the latest episode of Customer Data Perspectives.Sat, 18 Jun 2022 00:00:00 GMThttps://cdp.com/articles/single-customer-view-benefits/https://cdp.com/articles/single-customer-view-benefits/Implementing a single customer view is a critical first step in delivering valuable and relevant experiences to your customers.Thu, 09 Jun 2022 00:00:00 GMThttps://cdp.com/articles/cdp-vs-dmp/https://cdp.com/articles/cdp-vs-dmp/CDP vs. DMP in 2026: understand the key differences, why DMPs are declining as cookies phase out, and how CDPs now serve as the primary data foundation.Thu, 12 May 2022 00:00:00 GMThttps://cdp.com/articles/martech-day-2022-marketing-technology-landscape/https://cdp.com/articles/martech-day-2022-marketing-technology-landscape/The Marketing Technology Landscape grew 24% since 2020. Content/experience (34%), commerce/sales (24%), and management (67%) categories saw the largest growth.Tue, 03 May 2022 00:00:00 GMThttps://cdp.com/articles/enterprise-ai-trends/https://cdp.com/articles/enterprise-ai-trends/Enterprise AI has evolved from automation to autonomous agents. Explore the top AI trends driving marketing, CX, and operations in 2026.Thu, 28 Apr 2022 00:00:00 GMThttps://cdp.com/articles/how-data-masking-keeps-customer-data-private-safe-and-secure/https://cdp.com/articles/how-data-masking-keeps-customer-data-private-safe-and-secure/When privacy and the need for data-driven applications collide, data masking can help organizations remain compliant, while protecting customer data.Thu, 14 Apr 2022 00:00:00 GMThttps://cdp.com/articles/what-is-the-cdp-bureau/https://cdp.com/articles/what-is-the-cdp-bureau/The Bureau of Cyberspace and Digital Policy (CDP Bureau) will address national security challenges, economic opportunities and digital policy in cyberspace.Mon, 11 Apr 2022 00:00:00 GMThttps://cdp.com/articles/top-marketing-experts-to-follow-for-the-latest-in-martech-data-content-and-more/https://cdp.com/articles/top-marketing-experts-to-follow-for-the-latest-in-martech-data-content-and-more/30 marketing experts and influencers to follow in 2026 — with their social handles, key insights, and why they matter. Covering MarTech, AI marketing, CDP, content strategy, and data-driven growth.Thu, 07 Apr 2022 00:00:00 GMThttps://cdp.com/articles/what-is-driving-the-future-of-personalization-in-digital-marketing/https://cdp.com/articles/what-is-driving-the-future-of-personalization-in-digital-marketing/Personalization is a critical part of managing and optimizing the customer journey. Here's how digital marketing leaders can use technology to stay ahead.Thu, 07 Apr 2022 00:00:00 GMThttps://cdp.com/articles/customer-experience-management-how-to-provide-an-exceptional-omnichannel-customer-experience/https://cdp.com/articles/customer-experience-management-how-to-provide-an-exceptional-omnichannel-customer-experience/To succeed customer experience management, organizations must have a centralized CX strategy and invest in tools like a customer data platform.Thu, 24 Mar 2022 00:00:00 GMThttps://cdp.com/articles/data-clean-rooms-and-cdp-what-marketers-need-to-know/https://cdp.com/articles/data-clean-rooms-and-cdp-what-marketers-need-to-know/Data clean rooms are not exactly a new tool for data management, but they help resolve some of the biggest data-oriented challenges marketers face today.Tue, 22 Mar 2022 00:00:00 GMThttps://cdp.com/articles/how-to-improve-customer-ltv-with-a-cdp/https://cdp.com/articles/how-to-improve-customer-ltv-with-a-cdp/Using a CDP to improve customer LTV will allow you to retain your most valuable customers, increase revenue and improve the overall customer experience.Fri, 18 Mar 2022 00:00:00 GMThttps://cdp.com/articles/how-asset-managers-use-cdps-to-create-the-martech-stack-of-the-future/https://cdp.com/articles/how-asset-managers-use-cdps-to-create-the-martech-stack-of-the-future/Centralized customer data with a CDP is key for memorable customer experiences, regulatory compliance, and future MarTech innovation for asset managers.Thu, 17 Mar 2022 00:00:00 GMThttps://cdp.com/articles/top-4-benefits-of-a-cdp/https://cdp.com/articles/top-4-benefits-of-a-cdp/The CDP market is growing fast. But how do companies make sense of this exploding market? CDP.com outlines the top four benefits CDPs offer.Fri, 04 Mar 2022 00:00:00 GMThttps://cdp.com/articles/marketers-eyeing-cdps-what-you-can-learn-from-six-dozen-customer-data-platform-use-cases/https://cdp.com/articles/marketers-eyeing-cdps-what-you-can-learn-from-six-dozen-customer-data-platform-use-cases/Read these key findings and insight from our research into CDP use cases, how they’re implementing CDP tech, and what requirements they expect it to meet.Mon, 28 Feb 2022 00:00:00 GMThttps://cdp.com/articles/are-leaders-losing-confidence-since-covid-19/https://cdp.com/articles/are-leaders-losing-confidence-since-covid-19/A new EMEA report says there’s an increasing lack of leadership confidence and an increasing “fear of messing up.” Can more data-driven decision making help?Wed, 23 Feb 2022 00:00:00 GMThttps://cdp.com/articles/cdp-industry-in-emea-doubles-funding-in-2022/https://cdp.com/articles/cdp-industry-in-emea-doubles-funding-in-2022/The CDP Institute has published its first State of the CDP Industry report for Europe, the Middle East and Africa (EMEA) in 2022.Mon, 14 Feb 2022 00:00:00 GMThttps://cdp.com/articles/cdp-industry-sees-strong-growth-in-apac/https://cdp.com/articles/cdp-industry-sees-strong-growth-in-apac/Findings from the CDP Institute "State of the CDP Industry Report for Asia-Pacific" highlights strong CDP growth in what is a uniquely structured market.Mon, 14 Feb 2022 00:00:00 GMThttps://cdp.com/articles/customer-data-platform-industry-update-january-2022/https://cdp.com/articles/customer-data-platform-industry-update-january-2022/According to the January 2022 CDP industry update from the CDP Institute, the Customer Data Platform market showed strong growth in the second half of 2021.Thu, 10 Feb 2022 00:00:00 GMThttps://cdp.com/articles/a-lack-of-unified-data-operations-can-limit-the-ability-to-innovate-in-customer-experience/https://cdp.com/articles/a-lack-of-unified-data-operations-can-limit-the-ability-to-innovate-in-customer-experience/Survey reveals that companies using unified data throughout their operations are more likely to use that data to improve the customer experience. Read more.Tue, 08 Feb 2022 00:00:00 GMThttps://cdp.com/articles/what-is-the-cios-role-in-selecting-a-cdp/https://cdp.com/articles/what-is-the-cios-role-in-selecting-a-cdp/What is the CIO's role in selecting a CDP? CIOs should take a primary role to discuss the need for CDPs, growth opportunities, and due diligence on the scalability, security, and flexibility.Thu, 20 Jan 2022 00:00:00 GMThttps://cdp.com/basics/customer-data-platform-cdp-industry-studies/https://cdp.com/basics/customer-data-platform-cdp-industry-studies/Curated CDP research from Gartner, Forrester, and CDP Institute — market sizing, vendor comparisons, adoption trends, and ROI benchmarks. Updated for 2026.Wed, 05 Jan 2022 00:00:00 GMThttps://cdp.com/basics/what-is-digital-transformation/https://cdp.com/basics/what-is-digital-transformation/Discover how digital transformation improves customer experience and efficiency. Learn about the 4 main pillars and how you too can offer more business value.Wed, 05 Jan 2022 00:00:00 GMThttps://cdp.com/articles/key-findings-from-the-2021-cdp-institute-survey/https://cdp.com/articles/key-findings-from-the-2021-cdp-institute-survey/The 2021 CDP Institute Member Survey is out, and there are some interesting findings. One is that consumer businesses are increasing their CDP deployments.Wed, 29 Dec 2021 00:00:00 GMThttps://cdp.com/articles/organizational-engagement-is-the-key-to-cdp-success/https://cdp.com/articles/organizational-engagement-is-the-key-to-cdp-success/Organizational engagement issues, not technical ones, are the main cause for failure in CDP deployment and ROI.Wed, 29 Dec 2021 00:00:00 GMThttps://cdp.com/articles/why-cdps-are-key-digital-transformation-platforms/https://cdp.com/articles/why-cdps-are-key-digital-transformation-platforms/CDPs should be on your digital transformation roadmap since CDPs can enable successful digital transformations.Tue, 28 Dec 2021 00:00:00 GMThttps://cdp.com/articles/4-reasons-companies-are-turning-to-cdps/https://cdp.com/articles/4-reasons-companies-are-turning-to-cdps/CDPs unify customer data for omnichannel personalization, privacy compliance, ROI measurement, and AI-powered decisioning. Here are 4 key drivers.Mon, 20 Dec 2021 00:00:00 GMThttps://cdp.com/articles/customer-data-the-key-to-cross-channel-optimization/https://cdp.com/articles/customer-data-the-key-to-cross-channel-optimization/Stop optimizing within channels and start optimizing across them. Learn how unified customer data and AI power cross-channel marketing in 2026.Mon, 20 Dec 2021 00:00:00 GMThttps://cdp.com/articles/flawless-customer-data-orchestration-a-marketers-guide/https://cdp.com/articles/flawless-customer-data-orchestration-a-marketers-guide/Customer data orchestration is an automated set of processes for efficient, personalized, effective marketing. Here’s how the right CDP choice makes it easy.Mon, 20 Dec 2021 00:00:00 GMThttps://cdp.com/articles/what-is-customer-experience-redefining-cx/https://cdp.com/articles/what-is-customer-experience-redefining-cx/Customer experience (CX) is every interaction a customer has with your brand — and their perception of it. Learn CX vs UX, the 4 pillars of CX strategy, and how CDPs and AI deliver personalization at scale.Mon, 20 Dec 2021 00:00:00 GMThttps://cdp.com/articles/what-is-first-party-data-and-why-is-it-so-important/https://cdp.com/articles/what-is-first-party-data-and-why-is-it-so-important/First-party data is information collected directly from your customers — website visits, purchases, email interactions. 7 strategies to build a first-party data foundation for the cookieless era.Mon, 20 Dec 2021 00:00:00 GMThttps://cdp.com/articles/why-dtc-is-the-next-step-for-cpg-brands/https://cdp.com/articles/why-dtc-is-the-next-step-for-cpg-brands/The consumer packaged goods (CPG) industry needs to invest in DTC models now or risk becoming irrelevant. Here’s how they can successfully launch into DTC.Mon, 20 Dec 2021 00:00:00 GMThttps://cdp.com/articles/customer-service-cdp-use-cases/https://cdp.com/articles/customer-service-cdp-use-cases/Thu, 01 Jan 1970 00:00:00 GMT