Podcasts

Ep. 1: David Raab, The CDP Institute

Customer Data Perspectives host Isaac Sacolick sits down with David Raab, CDP Institute, to break down, CDP basics -- from use cases to securing buy-in.

Isaac Sacolick April 9, 2026 1 min read

What is a Customer Data Platform, and how does it help companies achieve their data goals? How does a CDP compare to CRMs? Data warehouses? DMPs? What do business leaders need to know today to find the right CDP for them? In this episode of Customer Data Perspectives, host Isaac Sacolick, of StarCIO, sits down with CDP Institute founder David Raab to answer all of your CDP questions.

Watch or listen to the full episode below. You can also tune in on Apple Podcasts, Spotify, YouTube, or wherever you choose to listen to your favorite shows.

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Written by

Isaac Sacolick

Isaac Sacolick is the President of StarCIO, where he guides clients on succeeding with data and technology while executing smarter, faster, safer, and more innovative transformation programs. Isaac is the author of the Amazon bestseller, Driving Digital: The Leader’s Guide to Business Transformation Through Technology, and has written over seven hundred articles as a contributing editor at InfoWorld, Social, Agile, and Transformation, and other publications.

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