
So, You Have A Single Customer View. How Do You Get Marketers To Use It?
Learn how organizations can help marketers make most out of the data opportunities provided by a single customer view within a customer data platform.
Learn how organizations can help marketers make most out of the data opportunities provided by a single customer view within a customer data platform.
What are the most common CDP use cases? What industries are adopting CDPs today? What’s in store for the future? Isaac Sacolick, of StarCIO shares his thoughts.
CDP.com helps you understand how and where a CDP can integrate in your Martech stack, and how it can provide capabilities other platforms cannot match.
Data privacy and governance must be top-of-mind for every company today, and understanding how to manage it from an operational level is critical.
Anyone who watches ad-supported TV can likely identify the core elements of a commercial for prescription drugs. They all seem to follow a similar formula:
Marketing budgets have increased to 9.5 percent of overall company revenue in 2022, up from 6.4 percent in 2021, according to the Gartner 2022 CMO
Dale Tuck, Primerica, gives his advice on tech implementations, which data is most important, and how to think about hiring and retaining talent.
A CDP vs. a data warehouse: It’s an easy question to ask if you’re looking to choose the right technology for your organization. Here’s what you need to know.
Implementing a single customer view is a critical first step in delivering valuable and relevant experiences to your customers.
Customer experience can—and should—be measured. Smart use of CX analytics can help your brand find new ways to attract and retain customers.
People are open to AI’s growing role in marketing. But what industries are getting it right, and how can brands improve the customer experience? See the data.
As third-party cookie deprecation continues, learn how CDPs equipped with identity resolution can help improve data management in a cookieless world.
The battle of CDP vs. DMP doesn’t end with a business using one or the other. Learn how CDPs and DMPs can work together to increase value for your business.
On May 3, 2022, technical marketers across the globe celebrated International MarTech Day (#MarTechDay), a new day of appreciation for all the unsung heroes of the MarTech industry.
CDP.com asked 2,500+ adults in the U.S. to share their opinions on AI in marketing, customer service, and the customer experience. Here’s what we found.
Want to learn more about marketing technology? Check out these martech conferences now to plan your 2022. Summaries and dates are included.
In 2022 the business world finally got to see artificial intelligence go mainstream. CDP.com covers the top current enterprise AI trends, plus a look into the future.
Learn how CDP’s can aid in Customer Journey Orchestration, allowing marketers to visualize the engagement consumers have with their brand.
Data masking, sometimes called data obfuscation, is a technique for modifying data that allows authorized people or applications to use customer data while preventing or limiting its exposure or use by unauthorized people or applications.
Should you even consider building your own CDP? They are defined as packaged software, so is it a wise decision?
Want to know how to build a single customer view? This post, from Treasure Data CMO Tom Treanor, walks you through the process.
The U.S. Bureau of Cyberspace and Digital Policy will advance policies that protect the integrity and security of the internet, while promoting U.S. interests.
How To Develop CDP Use Cases The first step before you begin researching what customer data platform (CDP) will be the right fit for your
A list of CDP.com’s favorite marketing influencers specializing in topics like martech, content marketing, digital marketing, ABM, AI, and more.
Personalization is a critical part of managing and optimizing the customer journey. Here’s how digital marketing leaders can use technology to stay ahead.
Customer experience management is a strategic, company-wide effort aimed at providing the best possible customer experience.
A data clean room is a secure and anonymous private data exchange where a company matches its first-party data with aggregated data from a second-or-third-party data source.
Using a CDP to improve LTV will allow you to retain your most valuable customers, increase revenue from less valuable customers, and improve the overall customer experience across multiple touchpoints.
Centralized customer data is the key ingredient for memorable customer experiences, regulatory and privacy compliance, and fuel for innovation for asset managers.
Enterprise CDP capabilities should enable marketing, IT and data management teams to quickly ingest, process and analyze data to deliver personalized omnichannel customer experiences.
The CDP market is growing fast. But how do companies make sense of this exploding market? CDP.com outlines the top four benefits CDPs offer.
Read these key findings and insight from our research into CDP use cases, how they’re implementing CDP tech, and what requirements they expect it to meet.
A new EMEA report says there’s an increasing lack of leadership confidence and an increasing “fear of messing up.” Can more data-driven decision making help?
The CDP Institute has published its first State of the CDP Industry report for Europe, the Middle East and Africa (EMEA) in 2022.
The CDP Institute has published its first State of the CDP Industry report for Asia-Pacific (APAC) in 2022, emphasizing the strong pace of growth compared to the rest of the world.
According to the January 2022 CDP industry update from the CDP Institute, the Customer Data Platform market showed strong growth in the second half of 2021.
Survey reveals that companies using unified data throughout their operations are more likely to use that data to improve the customer experience. Read more.
A recent study published by Treasure Data confirms that companies are dedicated to leveraging customer data. Find insights to the survey here.
We talked to the leading CDP industry luminaries and trend-setters, getting advice and suggestions for CDP best practices.
What is the CIO’s role in selecting a CDP? CIOs should take a primary role to discuss the need for CDPs, growth opportunities, and due diligence on the scalability, security, and flexibility.
The 2021 CDP Institute Member Survey is out, and there are some interesting findings. One is that consumer businesses are increasing their CDP deployments.
Organizational engagement issues, not technical ones, are the main cause for failure in CDP deployment and ROI.
What does your customer journey map really tell you about your customers? Learn how to create 4 types of maps, for personalization and omnichannel marketing.
CDPs should be on your digital transformation roadmap since CDPs can enable successful digital transformations.
Want to learn about how to improve your ad spend with a customer data platform? Read more to find out.
Create a unique customer journey map to make your marketing more precise, pinpointing where you should focus your efforts to maximize conversions.
What is first-party data? How first-party data (often written “1st party data”) is increasingly important as marketing use of cookies and IDFAs declines.
Customer Data Platforms (CDPs) are being used for everything from navigating COVID response to creating personalized customer journeys. Here’s why.
The consumer packaged goods (CPG) industry needs to invest in DTC models now or risk becoming irrelevant. Here’s how they can successfully launch into DTC.
Customer data orchestration is an automated set of processes for efficient, personalized, effective marketing. Here’s how the right CDP choice makes it easy.
What’s the difference between zero-party data, first-party data, second-party data, and third-party data?
Marketers, stop optimizing within channels and start optimizing across channels. Learn how a holistic approach improves your overall customer experience.
Find out how a CDP simplifies real-time personalization in three steps—audience management, customer journey orchestration, and multi-channel messaging.
While the definition of customer experience (CX) is simple, managing it is anything but. Find out how changing consumer expectations are redefining CX.