How AI-Powered CDPs Give Marketers a Data-Driven Edge
Discover how marketers can use AI-powered insights from their customer data platform to elevate their marketing efforts.
Discover how marketers can use AI-powered insights from their customer data platform to elevate their marketing efforts.
Establishing a governance, risk management, and compliance (GRC) framework aligns operations with business goals – while managing risks and regulatory needs.
rom understanding customer behavior to improving marketing decisions, these tips will show why investing in a CDP should be essential to any company’s digital strategy.
Customer data and customer data platforms (CDPs) were front and center at IDC Directions 2023. Here are our key takeaways from the event.
Leading CX experts, practitioners, and consultants share their best practices for delivering great customer experiences today.
Demonstrating ROI, efficiency, and cost savings across teams and capabilities is critical when securing executive buy-in for a customer data platform.
Learn how to work with stakeholders across your organization to successfully execute an efficient CDP request for proposal (RFP) process for vendor selection.
How has the state of digital transformation changed, and what are the most important trends for businesses to keep an eye on?
AI is one of the most talked about technologies in marketing. Here are five AI use cases for marketers, and how they can be used to improve marketing efforts.
Enterprise CDP capabilities should enable marketing, IT and data management teams to quickly ingest, process and analyze data to deliver personalized omnichannel customer experiences.
Learn the best practices organizations can follow to ensure a collaborative and informative demo during the CDP vendor selection process.
Understand the difference between a customer relationship management platform (CRM) and a customer data platform (CDP), and their roles in the MarTech stack.
Big data can drive business and support cybersecurity. Will Andrews, Gigasheet, shares his perspective on how data can be used to to protect their organization.
Explore the top CDP use cases organizations prioritize when evaluating customer data platform vendors, and implementing CDP strategy.
What are the top CDP use cases for customer data analytics today, and how are they helping marketers engage customers more efficiently and effectively?
Learn how CDPs empower marketing, sales, and customer service with powerful data analytics capabilities, and how they can impact the customer experience.
Discover some of the top consumer and data trends that will define customer experience marketing in 2023, from AI, to sustainability, personalization and more.
Here are five ways you can begin to demonstrate business value from your customer data platform, from creating a single customer view, to reducing ad spend.
Learn the difference between unstructured data, structured data, and semi-structured data, along with how a CDP transforms these data points into insights.
A CDP pilot program can set the stage for short-term success, and achieve long-term goals. Here’s what you need to know to successfully test your CDP use cases.
What are the different types of innovators out there, and how can organizations build an innovation team dedicated to new tech, data, and customer experience?
Marketers can use customer journey orchestration to align physical and digital touch points, and improve customer loyalty, retention, return on ad spend, and the overall customer experience.
New research from Capterra reveals how IT teams are embracing the low-code/no-code development trend – and the challenges they face to get there.
This year, we’ll see marketing strategies and MarTech solutions evolve. Experts weigh in on what they think will define the top marketing trends for 2023.
Customer data platforms help marketers improve customer segmentation by providing a more comprehensive, data-driven view of audience needs or preferences.
Learn about how to improve your marketing ad spend with a customer data platform through audience suppression, retargeting and smart segmentation strategies.
Learn some of the “hidden” ways businesses benefit from a CDP, from digital transformation, to more productive and efficient teams, and new revenue streams.
When integrated with a CDP, data visualization tools can help marketers easily transform customer insights into different data formats.
Understand the metrics and KPIs that data and IT teams can use to measure the ROI of their customer data platform (CDP) initiatives.
Understanding your organization’s level of digital maturity can help identify and prioritize the right CDP use cases for your digital transformation journey.
Want to learn more about marketing technology? Check out these martech conferences now to plan your 2023. Summaries and dates are included.
How can marketers quantify the added value that a customer data platform brings to marketing efforts, and across the business?
What’s in store for the future of MarTech? New findings from Scott Brinker and Frans Riemersma dive into the changing MarTech landscape and 2023 trends.
Getting buy-in for a CDP requires alignment from key stakeholders around goals, priorities and implementation.
Marketers are cutting their budgets, and consumer spending is tight amid economic uncertainty. Can data efficiency help brands weather the storm?
Learn how the CIO, CDO and CMO can work together to lead efficient and effect CDP implementation and CDP selection processes across data and marketing teams.
Learn why customer service so important for customer experience, and how you can develop the right data management strategies to empower your support teams.
What if there was an “easy button” to help marketers solve their biggest challenges? We asked marketing leaders to weigh in with what’s on their wish lists.
Building your 0P and 1P data strategies starts with the consumer. Here are four ways companies can build trust through transparent data privacy practices.
Composable CDPs, or unbundled CDPs, are emerging as an alternative approach to building a customer data platform. How does this stack up to an integrated CDP?
New research from CDP Institute and SME Forum explores customer experience and customer data platforms in asset management.
Irene Sibaja, Treasure Data, shares her tips on how retailers can transform customer data into connected experiences that drive retention and loyalty.
Learn how retailers and brands make better inventory management, supply chain, product and demand planning decisions with a connected customer data platform.
Building customer loyalty requires creating great experiences. Learn how a single customer view, powered by a CDP, provides the data foundation you need.
Finding the right CDP for your business can come with challenges. Here’s five things to look out for when preparing your CDP strategy, and vendor selection.
Exceptional holiday marketing starts with a personal touch. Here are five ways retailers can use customer data to make smarter marketing decisions this season.
Ted Rubin shares his perspectives on the dos and don’ts of customer experience in retail, and how to prepare for new technologies like the Metaverse and Web3.
New research reveals data and operational priorities that are shaping the future of tech in asset management.
What does the future of MarTech hold? Kris Hughes, Zanate Ventures, explores the promise of no-code marketing software, and how it’s transforming the industry.
What emerging technologies live up to their hype? We take a look at some of today’s biggest MarTech trends, like Web3, AI automation and the rise of DevOps.
What does your customer journey map really tell you about your customers? Learn how to create 4 types of maps for personalization and omnichannel marketing.
Create a unique customer journey map to make your marketing more precise, pinpointing where you should focus your efforts to maximize conversions.
Data democratization drives companies forward through connection. Learn how a CDP can empower your employees to leverage data across the enterprise. .
What is zero-party data? Learn how brands are using 0P data to create more relevant and personalized customer experiences, while boosting brand loyalty.
Following CDP best practices is the first step to a successful implementation. We asked leading CDP industry leaders to share their advice.
Find out how a CDP simplifies customer experience personalization in three steps—audience management, customer journey orchestration, and omnichannel messaging.
Data privacy compliance is essential to business success, but can be a challenge to manage. Learn how a CDP can help elevate consent management practices.
Paul Roetzer, Marketing AI Institute, shares his outlook on the future of artificial intelligence in this episode of “Customer Data Perspectives” from CDP.com.
CDP integrations are a critical component when evaluating the right customer data platform vendor. Here’s five things you should look out for when choosing the right CDP for you.
Learn how to build the right customer data platform (CDP) implementation team, and what it means to create a CDP center of excellence.
Data privacy and governance is necessary for organizations that use consumer data. Learn how a customer data platform (CDP) helps businesses remain compliant.
Marketing leaders share their top tips and personalization best practices brands can use to create more personal connections with customers.
Next-best action is a technique that uses data-driven insights to predict the next action brands should take with a consumer to optimize experiences.
Understand the fundamentals of customer journey mapping, the common types of customer journey maps, and how to align stakeholders to create cohesive customer experiences.
CDP.com asked marketers about how they use data to future-proof their marketing strategies during periods of economic uncertainty. Here’s what we learned.
Allison Schiff, AdExchanger, dives into the issue with tech jargon, and shares her perspective on marketing trends like cookieless, OTT, CTV and the Metaverse.
Want to know how to build a single customer view? This post walks you through the process.
Multi-touch attribution is an attribution model that lets you break down each touch point to make data-driven decisions that inform future marketing efforts and see
Modern C-suite leaders must tap into a broad range of hard and soft skills to win in a world where adaptability is the key to success.
Businesses are discovering new ways to generate revenue through data monetization. Here’s a centralized customer data platform helps brands achieve those goals.
Low-code/no-code development helps make marketing efforts more efficient without reliance on IT. Learn how a CDP can help data teams manage these platforms.
Economic uncertainty and looming recession fears have slowed growth in the MarTech industry as businesses focus on optimizing for efficiency. But what’s next?
Treasure Data’s Andrew Shaffer outlines three areas where OEMs can easily optimize existing customer data to increase efficiency and improve marketing efforts.
A digital experience platform (DXP) allows businesses to manage and improve the omnichannel digital experience. Learn how they work alongside CDPs.
Isaac Sacolick, StarCIO, recounts his conversation with Kim Davis, editorial director, MarTech, on CDP implementation and overall CDP strategy.
What’s the difference between zero-party data, first-party data, second-party data, and third-party data?
CDP.com helps you understand how and where a CDP can integrate in your MarTech stack to provide maximum value.
CIOs must balance managing technology investments for business value and growth, while being more fiscally conservative among challenging economic conditions.
Artificial intelligence (AI) is transforming marketing and customer experience in new an innovative ways. We asked marketing leaders to share their perspectives.
Scott Brinker breaks down how to help marketers with integrations, surprises in this year’s marketing tech landscape, and how marketing leaders are adapting their strategies.
Learn how organizations can help marketers make most out of the data opportunities provided by a single customer view within a customer data platform.
What are the most common CDP use cases? What industries are adopting CDPs today? What’s in store for the future? Isaac Sacolick, of StarCIO shares his thoughts.
Data privacy and governance must be top-of-mind for every company today, and understanding how to manage it from an operational level is critical.
Anyone who watches ad-supported TV can likely identify the core elements of a commercial for prescription drugs. They all seem to follow a similar formula:
Marketing budgets have increased to 9.5 percent of overall company revenue in 2022, up from 6.4 percent in 2021, according to the Gartner 2022 CMO
Dale Tuck, Primerica, gives his advice on tech implementations, which data is most important, and how to think about hiring and retaining talent.
A CDP vs. a data warehouse: It’s an easy question to ask if you’re looking to choose the right technology for your organization. Here’s what you need to know.
Implementing a single customer view is a critical first step in delivering valuable and relevant experiences to your customers.
Customer experience can—and should—be measured. Smart use of CX analytics can help your brand find new ways to attract and retain customers.
People are open to AI’s growing role in marketing. But what industries are getting it right, and how can brands improve the customer experience? See the data.
As third-party cookie deprecation continues, learn how CDPs equipped with identity resolution can help improve data management in a cookieless world.
The battle of CDP vs. DMP doesn’t end with a business using one or the other. Learn how CDPs and DMPs can work together to increase value for your business.
On May 3, 2022, technical marketers across the globe celebrated International MarTech Day (#MarTechDay), a new day of appreciation for all the unsung heroes of the MarTech industry.
CDP.com asked 2,500+ adults in the U.S. to share their opinions on AI in marketing, customer service, and the customer experience. Here’s what we found.
In 2022 the business world finally got to see artificial intelligence go mainstream. CDP.com covers the top current enterprise AI trends, plus a look into the future.
Data masking, sometimes called data obfuscation, is a technique for modifying data that allows authorized people or applications to use customer data while preventing or limiting its exposure or use by unauthorized people or applications.
Should you build vs buy your CDP? The CDP Institute weighs in on this important consideration, and explains the risks.
The U.S. Bureau of Cyberspace and Digital Policy will advance policies that protect the integrity and security of the internet, while promoting U.S. interests.
A list of CDP.com’s favorite marketing influencers specializing in topics like martech, content marketing, digital marketing, ABM, AI, and more.
Personalization is a critical part of managing and optimizing the customer journey. Here’s how digital marketing leaders can use technology to stay ahead.
Customer experience management is a strategic, company-wide effort aimed at providing the best possible customer experience.
A data clean room is a secure and anonymous private data exchange where a company matches its first-party data with aggregated data from a second-or-third-party data source.
Using a CDP to improve LTV will allow you to retain your most valuable customers, increase revenue from less valuable customers, and improve the overall customer experience across multiple touchpoints.
Centralized customer data is the key ingredient for memorable customer experiences, regulatory and privacy compliance, and fuel for innovation for asset managers.
Read these key findings and insight from our research into CDP use cases, how they’re implementing CDP tech, and what requirements they expect it to meet.
A new EMEA report says there’s an increasing lack of leadership confidence and an increasing “fear of messing up.” Can more data-driven decision making help?
The CDP Institute has published its first State of the CDP Industry report for Europe, the Middle East and Africa (EMEA) in 2022.
The CDP Institute has published its first State of the CDP Industry report for Asia-Pacific (APAC) in 2022, emphasizing the strong pace of growth compared to the rest of the world.
According to the January 2022 CDP industry update from the CDP Institute, the Customer Data Platform market showed strong growth in the second half of 2021.
Survey reveals that companies using unified data throughout their operations are more likely to use that data to improve the customer experience. Read more.
A recent study published by Treasure Data confirms that companies are dedicated to leveraging customer data. Find insights to the survey here.
What is the CIO’s role in selecting a CDP? CIOs should take a primary role to discuss the need for CDPs, growth opportunities, and due diligence on the scalability, security, and flexibility.
The 2021 CDP Institute Member Survey is out, and there are some interesting findings. One is that consumer businesses are increasing their CDP deployments.
Organizational engagement issues, not technical ones, are the main cause for failure in CDP deployment and ROI.
CDPs should be on your digital transformation roadmap since CDPs can enable successful digital transformations.
Customer Data Platforms (CDPs) are being used for everything from navigating COVID response to creating personalized customer journeys. Here’s why.
The consumer packaged goods (CPG) industry needs to invest in DTC models now or risk becoming irrelevant. Here’s how they can successfully launch into DTC.
Customer data orchestration is an automated set of processes for efficient, personalized, effective marketing. Here’s how the right CDP choice makes it easy.
Marketers, stop optimizing within channels and start optimizing across channels. Learn how a holistic approach improves your overall customer experience.
While the definition of customer experience (CX) is simple, managing it is anything but. Find out how changing consumer expectations are redefining CX.