We talked to the leading CDP industry luminaries and trend-setters, getting advice and suggestions for best practices when selecting and using a CDP.
CIOs should take a primary role to discuss the need for CDPs, the growth opportunities CDPs enable, and the due diligence on the scalability, security, and flexibility of customer profile data solutions.
The 2021 CDP Institute Member Survey is out, and there are some interesting findings. One is that consumer businesses are increasing their CDP deployments.
Should you even consider building your own CDP? They are defined as packaged software, so is it a wise decision?
Organizational issues, not technical ones, are the main cause for failure in CDP deployment and ROI.
What does your customer journey map really tell you about your customers? See how to create 4 types of maps, for personalization and omnichannel marketing.
I have been a part of many digital transformation initiatives, and they all have several common objectives around driving growth, improving customer experiences, becoming data-driven,
Over the last few years customer data platforms (CDPs) have become a critical technology infrastructure layer for many organizations looking to manage customer data and
Create a unique customer journey map to make your marketing more precise, pinpointing where you should focus your efforts to maximize conversions.
What is first-party data? How first-party data (often written “1st party data”) is increasingly important as marketing use of cookies and IDFAs declines.
Use of Customer Data Platforms (CDPs) is on the rise for everything from understanding customer COVID response to personalized customer journeys. Here’s why.
The consumer packaged goods (CPG) industry needs to invest in DTC models now or risk becoming irrelevant. Here’s how they can successfully launch into DTC.
Customer data orchestration is an automated set of processes for efficient, personalized, effective marketing. Here’s how the right CDP choice makes it easy.
What’s the difference between zero-party data, first-party data, second-party data, and third-party data? Treasure Data’s explanation will help data-driven marketers.
Discover these 6 CDP popular use cases and learn how to plan near and long-term as you integrate your CDP in your company’s goal of digital maturity.
Marketers, stop optimizing within channels and start optimizing across channels. Learn how a holistic approach improves your overall customer experience.
Find out how a CDP simplifies real-time personalization in three steps—audience management, customer journey orchestration, and multi-channel messaging.
Customer experience can—and should—be measured. Smart use of data can help your brand find new ways to attract and retain customers.
While the definition of customer experience (CX) is simple, managing it is anything but. Find out how changing consumer expectations are redefining CX.
What is a single customer view, why is it important, and how can you build one? This post, from Treasure Data CMO Tom Treanor, walks you through the process.