Artificial Intelligence (AI)
How AI-Powered CDPs Give Marketers a Data-Driven Edge
Discover how marketers can use AI-powered insights from their customer data platform to elevate their marketing efforts.
Articles: Deepen Your Understanding of CDP Solutions
Privacy, Security & Governance
What is GRC, and How Does It Enable Cybersecurity?
Establishing a governance, risk management, and compliance (GRC) framework aligns operations with business goals – while managing risks and regulatory needs.
CDP Use Cases
Top 4 Benefits of a CDP: From Insights to Optimization
rom understanding customer behavior to improving marketing decisions, these tips will show why investing in a CDP should be essential to any company’s digital strategy.
CDP Industry
Using Customer Data for Growth at IDC Directions 2023
Customer data and customer data platforms (CDPs) were front and center at IDC Directions 2023. Here are our key takeaways from the event.
Customer Experience
Ask an Expert: What Makes a Great Customer Experience?
Leading CX experts, practitioners, and consultants share their best practices for delivering great customer experiences today.
CDP Strategy
How to Build a Business Case for a CDP
Demonstrating ROI, efficiency, and cost savings across teams and capabilities is critical when securing executive buy-in for a customer data platform.
CDP Strategy
An 8-Step Approach to a Successful CDP RFP Process
Learn how to work with stakeholders across your organization to successfully execute an efficient CDP request for proposal (RFP) process for vendor selection.
Digital Transformation
6 Innovative Ways CDPs Are Fueling Digital Transformation
How has the state of digital transformation changed, and what are the most important trends for businesses to keep an eye on?
Artificial Intelligence (AI)
AI Use Cases That Will Shape Marketing in 2023
AI is one of the most talked about technologies in marketing. Here are five AI use cases for marketers, and how they can be used to improve marketing efforts.
Digital Transformation
10 Capabilities You Need in an Enterprise CDP
Enterprise CDP capabilities should enable marketing, IT and data management teams to quickly ingest, process and analyze data to deliver personalized omnichannel customer experiences.
CDP Strategy
Ace the RFP Demo: Best Practices for Evaluating MarTech Vendors
Learn the best practices organizations can follow to ensure a collaborative and informative demo during the CDP vendor selection process.
CDP Use Cases
CDP vs. CRM: How to Master Your MarTech Stack
Understand the difference between a customer relationship management platform (CRM) and a customer data platform (CDP), and their roles in the MarTech stack.
Privacy, Security & Governance
5 Ways Companies Can Use Big Data to Improve Cybersecurity
Big data can drive business and support cybersecurity. Will Andrews, Gigasheet, shares his perspective on how data can be used to to protect their organization.
CDP Use Cases
Top CDP Use Cases and How To Develop Them
Explore the top CDP use cases organizations prioritize when evaluating customer data platform vendors, and implementing CDP strategy.
Analytics
Essential CDP Use Cases for Customer Data and Analytics
What are the top CDP use cases for customer data analytics today, and how are they helping marketers engage customers more efficiently and effectively?
Analytics
What Analytics Capabilities Should You Look for in a CDP?
Learn how CDPs empower marketing, sales, and customer service with powerful data analytics capabilities, and how they can impact the customer experience.
Customer Experience
Top Customer Experience Trends That Will Define 2023
Discover some of the top consumer and data trends that will define customer experience marketing in 2023, from AI, to sustainability, personalization and more.
CDP Strategy
4 Ways to Get Business Value from a CDP
Here are five ways you can begin to demonstrate business value from your customer data platform, from creating a single customer view, to reducing ad spend.
Analytics
Structured Data vs. Unstructured Data, Explained
Learn the difference between unstructured data, structured data, and semi-structured data, along with how a CDP transforms these data points into insights.
CDP Strategy
How to Launch a Customer Data Platform Pilot Program
A CDP pilot program can set the stage for short-term success, and achieve long-term goals. Here’s what you need to know to successfully test your CDP use cases.
Digital Transformation
What Makes A Successful Innovation Team?
What are the different types of innovators out there, and how can organizations build an innovation team dedicated to new tech, data, and customer experience?
Customer Experience
How to Use a CDP for Customer Journey Orchestration
Marketers can use customer journey orchestration to align physical and digital touch points, and improve customer loyalty, retention, return on ad spend, and the overall customer experience.
Marketing Technology
Low-Code Platforms: Your IT Team’s Productivity Hack?
New research from Capterra reveals how IT teams are embracing the low-code/no-code development trend – and the challenges they face to get there.
Marketing
Ask An Expert: What Are The Top Marketing Trends for 2023?
This year, we’ll see marketing strategies and MarTech solutions evolve. Experts weigh in on what they think will define the top marketing trends for 2023.
Analytics
How Customer Segmentation Improves Loyalty and Retention
Customer data platforms help marketers improve customer segmentation by providing a more comprehensive, data-driven view of audience needs or preferences.
CDP Use Cases
How to Improve Your Ad Spend with a CDP
Learn about how to improve your marketing ad spend with a customer data platform through audience suppression, retargeting and smart segmentation strategies.
CDP Use Cases
The Hidden ROI of a CDP: Driving Digital Transformation
Learn some of the “hidden” ways businesses benefit from a CDP, from digital transformation, to more productive and efficient teams, and new revenue streams.
Analytics
Top 6 Customer Data Visualization Tools for Marketers
When integrated with a CDP, data visualization tools can help marketers easily transform customer insights into different data formats.
Analytics
The ROI of a Customer Data Platform: Value for IT and Data Teams
Understand the metrics and KPIs that data and IT teams can use to measure the ROI of their customer data platform (CDP) initiatives.
CDP Use Cases
CDP Use Cases: Understanding Digital Maturity
Understanding your organization’s level of digital maturity can help identify and prioritize the right CDP use cases for your digital transformation journey.
Marketing Technology
Most Popular MarTech Conferences to Consider in 2023
Want to learn more about marketing technology? Check out these martech conferences now to plan your 2023. Summaries and dates are included.
Marketing
The ROI of a Customer Data Platform: Metrics for Marketers
How can marketers quantify the added value that a customer data platform brings to marketing efforts, and across the business?
Marketing Technology
MarTech Landscape: What Trends Will Define 2023?
What’s in store for the future of MarTech? New findings from Scott Brinker and Frans Riemersma dive into the changing MarTech landscape and 2023 trends.
CDP Strategy
Can a Center of Excellence Solve CDP Buy-In Challenges?
Getting buy-in for a CDP requires alignment from key stakeholders around goals, priorities and implementation.
Marketing
Marketers, It’s Time to Get Efficient With Your Customer Data
Marketers are cutting their budgets, and consumer spending is tight amid economic uncertainty. Can data efficiency help brands weather the storm?
Digital Transformation
CIOs, CMOs & CDOs: The Keys to a Successful CDP Implementation
Learn how the CIO, CDO and CMO can work together to lead efficient and effect CDP implementation and CDP selection processes across data and marketing teams.
CDP Use Cases
Data-Driven Customer Service is Essential For Great CX – Here’s Why
Learn why customer service so important for customer experience, and how you can develop the right data management strategies to empower your support teams.
Marketing
Ask an Expert: What’s Your ‘Easy Button’ for Marketing?
What if there was an “easy button” to help marketers solve their biggest challenges? We asked marketing leaders to weigh in with what’s on their wish lists.
CDP Strategy
Want to Build Your 1P Data Strategy? Start with Trust
Building your 0P and 1P data strategies starts with the consumer. Here are four ways companies can build trust through transparent data privacy practices.
Marketing Technology
Composable CDP vs. Integrated CDP: What’s the Difference?
Composable CDPs, or unbundled CDPs, are emerging as an alternative approach to building a customer data platform. How does this stack up to an integrated CDP?
CDP Industry
Asset Managers Look to CDPs for Better CX, Survey Finds
New research from CDP Institute and SME Forum explores customer experience and customer data platforms in asset management.
Customer Experience
How Retailers Can Turn Customer Data Into Customer Loyalty
Irene Sibaja, Treasure Data, shares her tips on how retailers can transform customer data into connected experiences that drive retention and loyalty.
CDP Use Cases
Making Better Inventory Decisions with Customer Data
Learn how retailers and brands make better inventory management, supply chain, product and demand planning decisions with a connected customer data platform.
Customer Experience
How to Elevate Customer Loyalty and Retention with a CDP
Building customer loyalty requires creating great experiences. Learn how a single customer view, powered by a CDP, provides the data foundation you need.
CDP Strategy
5 Common CDP Challenges (And How To Overcome Them)
Finding the right CDP for your business can come with challenges. Here’s five things to look out for when preparing your CDP strategy, and vendor selection.
Customer Experience
Customer Data: A Holiday Gift for Retailers
Exceptional holiday marketing starts with a personal touch. Here are five ways retailers can use customer data to make smarter marketing decisions this season.
Customer Experience
‘Look Into the Customer’s Eyes:’ Improving Retail Relevancy
Ted Rubin shares his perspectives on the dos and don’ts of customer experience in retail, and how to prepare for new technologies like the Metaverse and Web3.
CDP Use Cases
How CDPs Achieve Operational Efficiency and Growth for Asset Managers
New research reveals data and operational priorities that are shaping the future of tech in asset management.
Marketing Technology
Why No-Code Software Will Be Everywhere by 2024
What does the future of MarTech hold? Kris Hughes, Zanate Ventures, explores the promise of no-code marketing software, and how it’s transforming the industry.
Marketing Technology
MarTech Trends: What Technologies Live Up to the Hype?
What emerging technologies live up to their hype? We take a look at some of today’s biggest MarTech trends, like Web3, AI automation and the rise of DevOps.
Customer Experience
How to Create Four Different Customer Journey Maps
What does your customer journey map really tell you about your customers? Learn how to create 4 types of maps for personalization and omnichannel marketing.
Customer Experience
How to Make a Custom Customer Journey Map
Create a unique customer journey map to make your marketing more precise, pinpointing where you should focus your efforts to maximize conversions.
CDP Use Cases
How to Achieve Data Democratization With a CDP
Data democratization drives companies forward through connection. Learn how a CDP can empower your employees to leverage data across the enterprise. .
Analytics
Zero-Party Data: The Next Frontier in Building Brand Loyalty?
What is zero-party data? Learn how brands are using 0P data to create more relevant and personalized customer experiences, while boosting brand loyalty.
CDP Strategy
8 CDP Best Practices for Marketers and Data Leaders
Following CDP best practices is the first step to a successful implementation. We asked leading CDP industry leaders to share their advice.
Customer Experience
How to Deliver Customer Experience Personalization with a CDP
Find out how a CDP simplifies customer experience personalization in three steps—audience management, customer journey orchestration, and omnichannel messaging.
CDP Use Cases
Consent Management, Data Privacy and Your Customer Data Platform
Data privacy compliance is essential to business success, but can be a challenge to manage. Learn how a CDP can help elevate consent management practices.
Artificial Intelligence (AI)
AI for Next-Gen Marketers: Personalizing Experiences with Customer Data
Paul Roetzer, Marketing AI Institute, shares his outlook on the future of artificial intelligence in this episode of “Customer Data Perspectives” from CDP.com.
CDP Strategy
How to Choose the Right CDP: Why Integrations Matter
CDP integrations are a critical component when evaluating the right customer data platform vendor. Here’s five things you should look out for when choosing the right CDP for you.
CDP Strategy
Who Should Be On Your CDP Implementation Team?
Learn how to build the right customer data platform (CDP) implementation team, and what it means to create a CDP center of excellence.
Privacy, Security & Governance
How to Navigate Data Privacy and Compliance with a CDP
Data privacy and governance is necessary for organizations that use consumer data. Learn how a customer data platform (CDP) helps businesses remain compliant.
Customer Experience
9 Personalization Best Practices for Omnichannel Marketers
Marketing leaders share their top tips and personalization best practices brands can use to create more personal connections with customers.
Artificial Intelligence (AI)
Next-Best Action: How to Use AI for Predictive Personalization
Next-best action is a technique that uses data-driven insights to predict the next action brands should take with a consumer to optimize experiences.
Customer Experience
The Complete Guide to Customer Journey Mapping
Understand the fundamentals of customer journey mapping, the common types of customer journey maps, and how to align stakeholders to create cohesive customer experiences.
Marketing
Using Data for Marketing in an Economic Downturn
CDP.com asked marketers about how they use data to future-proof their marketing strategies during periods of economic uncertainty. Here’s what we learned.
Marketing
Perspectives: ‘Mushy’ Tech Jargon, Marketing Myths, and the Metaverse
Allison Schiff, AdExchanger, dives into the issue with tech jargon, and shares her perspective on marketing trends like cookieless, OTT, CTV and the Metaverse.
Analytics
5 Steps To Building A Single Customer View
Want to know how to build a single customer view? This post walks you through the process.
Analytics
A Complete Marketer’s Guide to Multi-Touch Attribution and Models
Multi-touch attribution is an attribution model that lets you break down each touch point to make data-driven decisions that inform future marketing efforts and see
Digital Transformation
The Top 5 Skills Modern C-Suite Executives Need to Succeed
Modern C-suite leaders must tap into a broad range of hard and soft skills to win in a world where adaptability is the key to success.
CDP Use Cases
Data Monetization: Enabling New Revenue Streams with a CDP
Businesses are discovering new ways to generate revenue through data monetization. Here’s a centralized customer data platform helps brands achieve those goals.
Marketing Technology
Are Low-Code/No-Code Development Platforms Living Up to the Hype?
Low-code/no-code development helps make marketing efforts more efficient without reliance on IT. Learn how a CDP can help data teams manage these platforms.
CDP Industry
MarTech, CDP Industry Growth Slows Amid Economic Uncertainty
Economic uncertainty and looming recession fears have slowed growth in the MarTech industry as businesses focus on optimizing for efficiency. But what’s next?
CDP Use Cases
How OEMs are Expanding Marketing by Doing More with Data
Treasure Data’s Andrew Shaffer outlines three areas where OEMs can easily optimize existing customer data to increase efficiency and improve marketing efforts.
Marketing Technology
What is a Digital Experience Platform, and How Does it Compare to a CDP?
A digital experience platform (DXP) allows businesses to manage and improve the omnichannel digital experience. Learn how they work alongside CDPs.
CDP Strategy
How to Implement and Activate Centralized Customer Data
Isaac Sacolick, StarCIO, recounts his conversation with Kim Davis, editorial director, MarTech, on CDP implementation and overall CDP strategy.
Customer Data & Identity
What is the Difference Between First-Party, Second-Party and Third-Party Data?
What’s the difference between zero-party data, first-party data, second-party data, and third-party data?
CDP Strategy
How to Integrate a CDP Into Your MarTech Stack
CDP.com helps you understand how and where a CDP can integrate in your MarTech stack to provide maximum value.
CDP Strategy
Top 5 Priorities, Challenges For CIOs To Recession-Proof Their Business
CIOs must balance managing technology investments for business value and growth, while being more fiscally conservative among challenging economic conditions.
Artificial Intelligence (AI)
6 Ways AI is Transforming Marketing and Customer Experience
Artificial intelligence (AI) is transforming marketing and customer experience in new an innovative ways. We asked marketing leaders to share their perspectives.
Marketing Technology
Chiefmartec’s Scott Brinker on the MarTech Landscape and Customer Data
Scott Brinker breaks down how to help marketers with integrations, surprises in this year’s marketing tech landscape, and how marketing leaders are adapting their strategies.
Analytics
So, You Have A Single Customer View. How Do You Get Marketers To Use It?
Learn how organizations can help marketers make most out of the data opportunities provided by a single customer view within a customer data platform.
CDP Use Cases
Customer Data Perspectives: Why You Need a CDP
What are the most common CDP use cases? What industries are adopting CDPs today? What’s in store for the future? Isaac Sacolick, of StarCIO shares his thoughts.
Privacy, Security & Governance
Best Practices for Enterprise Data Privacy And Governance
Data privacy and governance must be top-of-mind for every company today, and understanding how to manage it from an operational level is critical.
Digital Transformation
Driving Digital Transformation in Life Sciences with a CDP
Anyone who watches ad-supported TV can likely identify the core elements of a commercial for prescription drugs. They all seem to follow a similar formula:
Marketing
Marketing Budgets Increased in 2022. Where is it Being Spent?
Marketing budgets have increased to 9.5 percent of overall company revenue in 2022, up from 6.4 percent in 2021, according to the Gartner 2022 CMO
CDP Strategy
How A Leading Financial CITO Aims to Maximize Customer Data
Dale Tuck, Primerica, gives his advice on tech implementations, which data is most important, and how to think about hiring and retaining talent.
Marketing Technology
CDP vs. Data Warehouse: What’s Best for Your Business?
A CDP vs. a data warehouse: It’s an easy question to ask if you’re looking to choose the right technology for your organization. Here’s what you need to know.
Analytics
How to Turn Data Into Currency with a Single Customer View
Implementing a single customer view is a critical first step in delivering valuable and relevant experiences to your customers.
Customer Experience
CX Analytics: How to Measure and Improve the Customer Experience
Customer experience can—and should—be measured. Smart use of CX analytics can help your brand find new ways to attract and retain customers.
Artificial Intelligence (AI)
Infographic: Are Brands Getting Customer Experience and AI Right?
People are open to AI’s growing role in marketing. But what industries are getting it right, and how can brands improve the customer experience? See the data.
Customer Data & Identity
Identity Resolution: How Marketers Can Prepare For A Cookieless World
As third-party cookie deprecation continues, learn how CDPs equipped with identity resolution can help improve data management in a cookieless world.
Marketing Technology
CDP vs. DMP: How to Get the Best Value Out of Customer Data
The battle of CDP vs. DMP doesn’t end with a business using one or the other. Learn how CDPs and DMPs can work together to increase value for your business.
Marketing Technology
MarTech Day 2022: Marketing Technology Landscape Sees Continued Growth
On May 3, 2022, technical marketers across the globe celebrated International MarTech Day (#MarTechDay), a new day of appreciation for all the unsung heroes of the MarTech industry.
Artificial Intelligence (AI)
Report: Consumers Open to AI in Marketing, But Privacy Concerns Remain
CDP.com asked 2,500+ adults in the U.S. to share their opinions on AI in marketing, customer service, and the customer experience. Here’s what we found.
Artificial Intelligence (AI)
Top 4 Enterprise AI Trends for 2022 and Beyond
In 2022 the business world finally got to see artificial intelligence go mainstream. CDP.com covers the top current enterprise AI trends, plus a look into the future.
Privacy, Security & Governance
How Data Masking Keeps Customer Data Private, Safe and Secure
Data masking, sometimes called data obfuscation, is a technique for modifying data that allows authorized people or applications to use customer data while preventing or limiting its exposure or use by unauthorized people or applications.
CDP Strategy
Should You Build vs Buy a CDP? – CDP Institute
Should you build vs buy your CDP? The CDP Institute weighs in on this important consideration, and explains the risks.
Privacy, Security & Governance
What is the CDP Bureau?
The U.S. Bureau of Cyberspace and Digital Policy will advance policies that protect the integrity and security of the internet, while promoting U.S. interests.
Marketing
Top Marketing Experts To Follow For The Latest In MarTech, Data, Content, and More
A list of CDP.com’s favorite marketing influencers specializing in topics like martech, content marketing, digital marketing, ABM, AI, and more.
Personalization
What is Driving the Future of Personalization in Digital Marketing?
Personalization is a critical part of managing and optimizing the customer journey. Here’s how digital marketing leaders can use technology to stay ahead.
Customer Experience
Customer Experience Management: How to Provide an Exceptional Omnichannel Customer Experience
Customer experience management is a strategic, company-wide effort aimed at providing the best possible customer experience.
Customer Data & Identity
Data Clean Rooms: What Marketers Need to Know
A data clean room is a secure and anonymous private data exchange where a company matches its first-party data with aggregated data from a second-or-third-party data source.
Analytics
How to Improve Customer Lifetime Value with a CDP
Using a CDP to improve LTV will allow you to retain your most valuable customers, increase revenue from less valuable customers, and improve the overall customer experience across multiple touchpoints.
Marketing Technology
How Asset Managers Use CDPs to Create the MarTech Stack of the Future
Centralized customer data is the key ingredient for memorable customer experiences, regulatory and privacy compliance, and fuel for innovation for asset managers.
CDP Use Cases
What CDP Use Cases Should You Focus On?
Read these key findings and insight from our research into CDP use cases, how they’re implementing CDP tech, and what requirements they expect it to meet.
Customer Data & Identity
Are Leaders Losing Confidence Since COVID-19?
A new EMEA report says there’s an increasing lack of leadership confidence and an increasing “fear of messing up.” Can more data-driven decision making help?
CDP Industry
CDP Industry in EMEA Doubles Funding in 2022
The CDP Institute has published its first State of the CDP Industry report for Europe, the Middle East and Africa (EMEA) in 2022.
CDP Industry
CDP industry Sees Strong Growth in APAC
The CDP Institute has published its first State of the CDP Industry report for Asia-Pacific (APAC) in 2022, emphasizing the strong pace of growth compared to the rest of the world.
CDP Industry
Customer Data Platform Industry Update – January 2022
According to the January 2022 CDP industry update from the CDP Institute, the Customer Data Platform market showed strong growth in the second half of 2021.
Customer Data & Identity
Lack of Unified Data Operations Limits CX Innovation, Study Finds
Survey reveals that companies using unified data throughout their operations are more likely to use that data to improve the customer experience. Read more.
Artificial Intelligence (AI)
Customer Data Maturity Study Reveals Importance of Centralized Customer Data Management
A recent study published by Treasure Data confirms that companies are dedicated to leveraging customer data. Find insights to the survey here.
Digital Transformation
What is the CIO’s Role in Selecting a CDP?
What is the CIO’s role in selecting a CDP? CIOs should take a primary role to discuss the need for CDPs, growth opportunities, and due diligence on the scalability, security, and flexibility.
CDP Industry
Key Findings from the 2021 CDP Institute Survey
The 2021 CDP Institute Member Survey is out, and there are some interesting findings. One is that consumer businesses are increasing their CDP deployments.
Digital Transformation
Report: Organizational Engagement Drives Successful CDP Projects
Organizational engagement issues, not technical ones, are the main cause for failure in CDP deployment and ROI.
Digital Transformation
How CDPs Enable Successful Digital Transformation
CDPs should be on your digital transformation roadmap since CDPs can enable successful digital transformations.
Customer Data & Identity
What is First-Party Data? How To Build a First-Party Data Strategy
What is first-party data? How first-party data (often written “1st party data”) is increasingly important as marketing use of cookies and IDFAs declines.
CDP Strategy
4 Reasons Companies Are Turning to CDPs
Customer Data Platforms (CDPs) are being used for everything from navigating COVID response to creating personalized customer journeys. Here’s why.
Personalization
Why DTC Is The Next Step For CPG Brands
The consumer packaged goods (CPG) industry needs to invest in DTC models now or risk becoming irrelevant. Here’s how they can successfully launch into DTC.
Customer Data & Identity
A Marketer’s Guide to Customer Data Orchestration
Customer data orchestration is an automated set of processes for efficient, personalized, effective marketing. Here’s how the right CDP choice makes it easy.
Marketing
Customer Data: The Key to Cross-Channel Optimization
Marketers, stop optimizing within channels and start optimizing across channels. Learn how a holistic approach improves your overall customer experience.
Customer Experience
What Is Customer Experience (CX)?
While the definition of customer experience (CX) is simple, managing it is anything but. Find out how changing consumer expectations are redefining CX.