
How AI-Powered CDPs Give Marketers a Data-Driven Edge
Discover how marketers can use AI-powered insights from their customer data platform to elevate their marketing efforts.
Discover how marketers can use AI-powered insights from their customer data platform to elevate their marketing efforts.
Customer data and customer data platforms (CDPs) were front and center at IDC Directions 2023. Here are our key takeaways from the event.
Leading CX experts, practitioners, and consultants share their best practices for delivering great customer experiences today.
How has the state of digital transformation changed, and what are the most important trends for businesses to keep an eye on?
AI is one of the most talked about technologies in marketing. Here are five AI use cases for marketers, and how they can be used to improve marketing efforts.
Understand the difference between a customer relationship management platform (CRM) and a customer data platform (CDP), and their roles in the MarTech stack.
Learn the best practices organizations can follow to ensure a collaborative and informative demo during the CDP vendor selection process.