Customer Data Perspectives, Ep. 7: Paul Roetzer, Marketing AI Institute
Paul Roetzer, founder & CEO of the Marketing AI Institute, shares his perspectives on the future of artificial intelligence in marketing.
Data Privacy and Brand Trust Statistics: Tracking Customer Data Trends
A growing collection of up-to-date data privacy statistics, consumer brand trust statistics, data governance, adoption, and strategy statistics from CDP.com.
Privacy, Security & Governance
How to Navigate Data Privacy and Compliance with a CDP
Data privacy and governance is necessary for organizations that use consumer data. Learn how a customer data platform (CDP) helps businesses remain compliant.
Marketing
Using Data for Marketing in an Economic Downturn
CDP.com asked marketers about how they use data to future-proof their marketing strategies during periods of economic uncertainty. Here’s what we learned.
9 Personalization Best Practices for Omnichannel Marketers
Marketing leaders share their top tips and personalization best practices brands can use to create more personal connections with customers.
Next-Best Action: How to Use AI for Predictive Personalization
Next-best action is a technique that uses data-driven insights to predict the next action brands should take with a consumer to optimize experiences.
Customer Journey
How to Use a CDP For Customer Journey Orchestration
Learn how CDP’s can aid in Customer Journey Orchestration, allowing marketers to visualize the engagement consumers have with their brand.