Digital Transformation
What Makes A Successful Innovation Team?
What are the different types of innovators out there, and how can organizations build an innovation team dedicated to new tech, data, and customer experience?
Your Comprehensive Guide to the CDP Industry
Analytics
The ROI of a Customer Data Platform: Value for IT and Data Teams
Understand the metrics and KPIs that data and IT teams can use to measure the ROI of their customer data platform (CDP) initiatives.
Marketing
The ROI of a Customer Data Platform: Metrics for Marketers
How can marketers quantify the added value that a customer data platform brings to marketing efforts, and across the business?
Marketing
Ask An Expert: What Are The Top Marketing Trends for 2023?
This year, we’ll see marketing strategies and MarTech solutions evolve. Experts weigh in on what they think will define the top marketing trends for 2023.
How Customer Segmentation Improves Loyalty and Retention
Customer data platforms help marketers improve customer segmentation by providing a more comprehensive, data-driven view of audience needs or preferences.
CDP Use Cases: Understanding Digital Maturity
Understanding your organization’s level of digital maturity can help identify and prioritize the right CDP use cases for your digital transformation journey.
Customer Data Platform (CDP)
How to Improve Your Ad Spend with a CDP
Learn about how to improve your marketing ad spend with a customer data platform through audience suppression, retargeting and smart segmentation strategies.