Marketing Technology
Most Popular MarTech Conferences to Consider in 2022
Want to learn more about marketing technology? Check out these martech conferences now to plan your 2022. Summaries and dates are included.
Marketing Technology
What is a Digital Experience Platform, and How Does it Compare to a CDP?
A digital experience platform (DXP) allows businesses to manage and improve the omnichannel digital experience. Learn how they work alongside CDPs.
CDP Strategy
Top 5 Priorities, Challenges For CIOs To Recession-Proof Their Business
CIOs must balance managing technology investments for business value and growth, while being more fiscally conservative among challenging economic conditions.
Artificial Intelligence (AI)
6 Ways AI is Transforming Marketing and Customer Experience
Artificial intelligence (AI) is transforming marketing and customer experience in new an innovative ways. We asked marketing leaders to share their perspectives.
So, You Have A Single Customer View. How Do You Get Marketers To Use It?
Learn how organizations can help marketers make most out of the data opportunities provided by a single customer view within a customer data platform.
Customer Journey
What is Driving the Future of Personalization in Digital Marketing?
Personalization is a critical part of managing and optimizing the customer journey. Here’s how digital marketing leaders can use technology to stay ahead.
Data Governance
What is the Difference Between First-Party, Second-Party and Third-Party Data?
What’s the difference between zero-party data, first-party data, second-party data, and third-party data?