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Preparing for CDP Success: Why It’s About More Than The Technology

Successful customer data platform implementations depend on more than just the right technology. Learn how marketing and IT alignment enable sustained CDP success.

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How to Build a Business Case for a CDP

Demonstrating ROI, efficiency, and cost savings across teams and capabilities is critical when securing executive buy-in for a customer data platform.

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Data Governance: Best Practices for Secure Data Management

Understand the principles of data governance, and how to create a secure data governance framework for your organization.

10 Capabilities You Need in an Enterprise CDP

Enterprise CDP capabilities should enable marketing, IT and data management teams to quickly ingest, process and analyze data to deliver personalized omnichannel customer experiences.

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Is 2024 the Year of the CDP?

Discover why 2024 will be a critical year for the CDP market. Learn more about the latest trends, challenges and opportunities shaping customer data platforms.

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How To Implement Identity Resolution And Privacy Compliance With An Identity Graph In A CDP

By using an identity graph in a CDP, you can ensure compliance with data privacy regulations and implement identity resolution logic that is fully aligned with the consent of the customer.

How To Do More Accurate Targeting With Real-Time Data In A CDP

Using real-time data within a CDP offers more accurate targeting, better compliance, and better campaign performance overall.

Growing ROAS and POAS with Non-Customer Data in A CDP

While the core focus of a CDP is on all types of customer data, the right CDP should also allow for the activation of non-customer data to grow ROAS and POAS significantly.

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How to Leverage Customer Data for Hyper-Personalized Sales Outreach

In the sales world, customer data is the key to crafting meaningful, hyper-personalized outreach to all potential and existing buyers in order to create, nurture, and maintain long-lasting connections.

Striking the Right Balance Between Data Protection and Regulatory Compliance

Striking the perfect balance between data security and data privacy and compliance is an intricate dance that requires both technical acumen and strategic foresight.

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How to Use a CDP with AI to Automate Data Cleansing

By using a CDP powered by AI/ML, brands can automate data cleansing, refine their data quality strategy, and implement preventative measures to ensure their data is clean and accurate

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Is Your Company Ready for Data Monetization?

While technology considerations are paramount, the importance of data & analytics leadership for data monetization success cannot be understated.

Decorative feature image for 6 Ways AI is Transforming Marketing and Customer Experience article on CDP.com.

How to Democratize AI Across the Enterprise with a CDP

Forward-looking businesses are deploying CDPs to achieve enterprise-wide data democratization, enabling AI to be leveraged across the business.

HIPAA, Healthcare, and Data Privacy with a CDP

Customer data platforms (CDPs) are recognizing the demand for secure data management in healthcare, and offer solutions that address sensitive data concerns.

The CDP Cold War: Why It’s Time for CMOs to Take Control of Customer Data

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2025 Gartner® Magic Quadrant™ for Customer Data Platforms

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2025 Gartner® Critical Capabilities for Customer Data Platforms

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