Artificial Intelligence (AI)
How AI-Powered CDPs Give Marketers a Data-Driven Edge
Discover how marketers can use AI-powered insights from their customer data platform to elevate their marketing efforts.
Your Comprehensive Guide to the CDP Industry
CDP Industry
Using Customer Data for Growth at IDC Directions 2023
Customer data and customer data platforms (CDPs) were front and center at IDC Directions 2023. Here are our key takeaways from the event.
Customer Experience
Ask an Expert: What Makes a Great Customer Experience?
Leading CX experts, practitioners, and consultants share their best practices for delivering great customer experiences today.
Digital Transformation
6 Innovative Ways CDPs Are Fueling Digital Transformation
How has the state of digital transformation changed, and what are the most important trends for businesses to keep an eye on?
AI Use Cases That Will Shape Marketing in 2023
AI is one of the most talked about technologies in marketing. Here are five AI use cases for marketers, and how they can be used to improve marketing efforts.
CDP vs. CRM: How to Master Your MarTech Stack
Understand the difference between a customer relationship management platform (CRM) and a customer data platform (CDP), and their roles in the MarTech stack.
Ace the RFP Demo: Best Practices for Evaluating MarTech Vendors
Learn the best practices organizations can follow to ensure a collaborative and informative demo during the CDP vendor selection process.