We talked to the leading CDP industry luminaries and trend-setters, getting advice and suggestions for best practices when selecting and using a CDP.
Marketers, stop optimizing within channels and start optimizing across channels. Learn how a holistic approach improves your overall customer experience.
What is a single customer view, why is it important, and how can you build one? This post, from Treasure Data CMO Tom Treanor, walks you through the process.
Over the last few years customer data platforms (CDPs) have become a critical technology infrastructure layer for many organizations looking to manage customer data and
Create a unique customer journey map to make your marketing more precise, pinpointing where you should focus your efforts to maximize conversions.
Customer experience can—and should—be measured. Smart use of data can help your brand find new ways to attract and retain customers.
Find out how a CDP simplifies real-time personalization in three steps—audience management, customer journey orchestration, and multi-channel messaging.