
What Makes A Successful Innovation Team?
What are the different types of innovators out there, and how can organizations build an innovation team dedicated to new tech, data, and customer experience?
What are the different types of innovators out there, and how can organizations build an innovation team dedicated to new tech, data, and customer experience?
Understand the metrics and KPIs that data and IT teams can use to measure the ROI of their customer data platform (CDP) initiatives.
How can marketers quantify the added value that a customer data platform brings to marketing efforts, and across the business?
This year, we’ll see marketing strategies and MarTech solutions evolve. Experts weigh in on what they think will define the top marketing trends for 2023.
Customer data platforms help marketers improve customer segmentation by providing a more comprehensive, data-driven view of audience needs or preferences.
Understanding your organization’s level of digital maturity can help identify and prioritize the right CDP use cases for your digital transformation journey.
Learn about how to improve your marketing ad spend with a customer data platform through audience suppression, retargeting and smart segmentation strategies.