Customer Data Perspectives, Ep. 4: Scott Brinker, Chiefmartec
Scott Brinker, Chiefmartec, on the MarTech landscape, integrations, and how marketing and IT leaders can make sense of the tech stack.
Marketing Technology
CDP vs. Data Warehouse: What’s Best for Your Business?
A CDP vs. a data warehouse: It’s an easy question to ask if you’re looking to choose the right technology for your organization. Here’s what you need to know.
What is an Attribution Model?
CDP.com brings to light what an attribution model is, the different types of attribution models, and how they relate to your sales and marketing efforts.
Customer Experience
CX Analytics: How to Measure and Improve the Customer Experience
Customer experience can—and should—be measured. Smart use of CX analytics can help your brand find new ways to attract and retain customers.
Customer Data Platform (CDP)
Customer Data Platform (CDP) Industry Statistics
The most recent CDP industry statistics with information on industry growth, use cases, ROI, benefits, capabilities, and much more.
Customer Data Platform (CDP)
What Is The Size Of The Customer Data Platform Market?
With the growing usage of customer data platform in the market, the vendors strive toward providing advanced CDP solutions. See how the industry is growing.
Customer Data Platform (CDP)
CDP Industry Tech Mergers and Acquisitions By Vendor
CDP industry tech mergers and acquisitions can vary in activity from one period to the next. Stay up-to-date with the latest M&A updates.