CDP Strategy
How Next-Best Action Makes Customer Journeys Simple
Understand the benefits of next-best action, and four next-best action use cases that marketing sales, and service can use to improve the customer experience.
Your Comprehensive Guide to the CDP Industry
Privacy, Security & Governance
Data Governance: Best Practices for Secure Data Management
Understand the principles of data governance, and how to create a secure data governance framework for your organization.
Customer Data & Identity
Retail Media Networks: Optimizing Data Partnerships with a CDP
Retailers are monetizing their data by creating retail media networks. Treasure Data’s Irene Sibaja breaks down the benefits of RMNs, and the role of the CDP.
Marketing
Take Marketing Automation to the Next Level with a CDP
By deploying a CDP alongside your marketing automation platform, marketers can orchestrate the entire customer journey at scale and in real time.
Cloud Migration and Your CDP: Enabling Successful Data Management
While a CDP is not required for cloud migration, it can be an invaluable resource for ensuring sensitive customer data is secure and compliant across systems.
What is GRC, and How Does It Enable Cybersecurity?
Establishing a governance, risk management, and compliance (GRC) framework aligns operations with business goals – while managing risks and regulatory needs.
State of the CIO: IT Leaders Shift Focus to Efficiency, Revenue
CDP.com dives into Foundry’s “State of the CIO” report, which explores the top challenges and priorities for CIOs and IT leaders in 2023.