CDP Use Cases
Data-Driven Customer Service is Essential For Great CX – Here’s Why
Learn why customer service so important for customer experience, and how you can develop the right data management strategies to empower your support teams.
Your Comprehensive Guide to the CDP Industry
Marketing Technology
Composable CDP vs. Integrated CDP: What’s the Difference?
Composable CDPs, or unbundled CDPs, are emerging as an alternative approach to building a customer data platform. How does this stack up to an integrated CDP?
CDP Strategy
5 Common CDP Challenges (And How To Overcome Them)
Finding the right CDP for your business can come with challenges. Here’s five things to look out for when preparing your CDP strategy, and vendor selection.
Customer Experience
How to Elevate Customer Loyalty and Retention with a CDP
Building customer loyalty requires creating great experiences. Learn how a single customer view, powered by a CDP, provides the data foundation you need.
MarTech Trends: What Technologies Live Up to the Hype?
What emerging technologies live up to their hype? We take a look at some of today’s biggest MarTech trends, like Web3, AI automation and the rise of DevOps.
Omnichannel Marketing
How to Integrate a CDP Into Your MarTech Stack
CDP.com helps you understand how and where a CDP can integrate in your MarTech stack to provide maximum value.
Asset Managers Look to CDPs for Better CX, Survey Finds
New research from CDP Institute and SME Forum explores customer experience and customer data platforms in asset management.