Customer Data Perspectives, Ep. 1: David Raab, The CDP Institute
Host Isaac Sacolick sits down with David Raab, CDP Institute, to discuss the past, present and future of the CDP. Watch or listen now.
Customer Data & Identity
Identity Resolution: How Marketers Can Prepare For A Cookieless World
As third-party cookie deprecation continues, learn how CDPs equipped with identity resolution can help improve data management in a cookieless world.
Marketing Technology
CDP vs. DMP: How to Get the Best Value Out of Customer Data
The battle of CDP vs. DMP doesn’t end with a business using one or the other. Learn how CDPs and DMPs can work together to increase value for your business.
CDP Use Cases
Top 6 CDP Use Cases and How To Develop Them
How To Develop CDP Use Cases The first step before you begin researching what customer data platform (CDP) will be the right fit for your
Customer Data Platform (CDP)
Customer Data Platform Funding: Tracking CDP Industry Growth
Explore customer data platform funding round activity by CDP vendor type, funding amount and history. This page will be updated regularly to reflect new data.
Customer Data Platform (CDP)
What Is The Size Of The Customer Data Platform Market?
With the growing usage of customer data platform in the market, the vendors strive toward providing advanced CDP solutions. See how the industry is growing.
Customer Data Platform (CDP)
CDP Industry Tech Mergers and Acquisitions By Vendor
CDP industry tech mergers and acquisitions can vary in activity from one period to the next. Stay up-to-date with the latest M&A updates.