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Data cleansing should be viewed as a primary goal during the CDP implementation process. Here's what you need to know about keeping your customer data clean.

With the right data, sales and marketing teams can streamline efforts, enhance lead quality, optimize sales strategy, and segment their customers effectively.

Highlights from the CDP Institute's July 2023 CDP Industry report reveal how the CDP market is shifting amid economic uncertainty.

Understand the do's and don'ts when it comes to customer data analysis.

A CDP can connect data silos and provide a single customer view that customer service teams, and sales associates can use to improve customer experiences.

To build and maintain customer trust, organizations must implement customer data security best practices to safeguard their systems from cybersecurity threats.

Discover how AI, machine learning, and big data are revolutionizing procurement, optimizing supplier relationships, and driving overall business success.

Understand the benefits of next-best action, and four next-best action use cases that marketing sales, and service can use to improve the customer experience.

Businesses are discovering new ways to generate revenue through data monetization. Here's a centralized customer data platform helps brands achieve those goals.

A successful digital transformation strategy requires understanding your digital maturity, key objectives, budget and resources, and the right tech partners.