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  • CDP Basics
    • What is a Customer Data Platform?
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  • CDP Industry Data
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Customer Data Perspectives - David Raab

Customer Data Perspectives, Ep. 1: David Raab, The CDP Institute

Host Isaac Sacolick sits down with David Raab, CDP Institute, to discuss the past, present and future of the CDP. Watch or listen now.

How to Integrate CDP
CDP Strategy

How to Integrate a CDP Into Your MarTech Stack

Personalization in Digital Marketing
Personalization

What is Driving the Future of Personalization in Digital Marketing?

Customer Data Perspectives Blog - Why You Need A CDP
Customer Data Platform (CDP)

Customer Data Perspectives: Why You Need a CDP

Report: Consumers Open to AI in Marketing, But Privacy Concerns Remain

Consumer Perspectives on AI in Marketing and Customer Service

Get the report
Identity Resolution
Customer Data & Identity

Identity Resolution: How Marketers Can Prepare For A Cookieless World

As third-party cookie deprecation continues, learn how CDPs equipped with identity resolution can help improve data management in a cookieless world.

Marketing Technology

CDP vs. DMP: How to Get the Best Value Out of Customer Data

The battle of CDP vs. DMP doesn’t end with a business using one or the other. Learn how CDPs and DMPs can work together to increase value for your business.

CDP Use Cases
CDP Use Cases

Top 6 CDP Use Cases and How To Develop Them

How To Develop CDP Use Cases The first step before you begin researching what customer data platform (CDP) will be the right fit for your

Customer Data Platform (CDP)

Customer Data Platform Funding: Tracking CDP Industry Growth

Explore customer data platform funding round activity by CDP vendor type, funding amount and history. This page will be updated regularly to reflect new data.

Customer Data Platform (CDP)

What Is The Size Of The Customer Data Platform Market?

With the growing usage of customer data platform in the market, the vendors strive toward providing advanced CDP solutions. See how the industry is growing.

Customer Data Platform (CDP)

CDP Industry Tech Mergers and Acquisitions By Vendor

CDP industry tech mergers and acquisitions can vary in activity from one period to the next. Stay up-to-date with the latest M&A updates.

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