Industry Studies
19 reports from Gartner, Forrester, IDC, CDP Institute, and more. Market data, analyst insights, and strategic frameworks.
Essential Reports
The Forrester Wave™: Customer Data Platforms For B2C, Q3 2024
Independent analyst evaluation of B2C CDP vendors. Treasure Data named a Leader, scoring highest in AI-native architecture and real-time activation capabilities.
Download ReportThe Forrester Wave™: Customer Data Platforms For B2B, Q3 2025
Independent analyst evaluation of B2B CDP vendors. Treasure Data named a Leader for enterprise account-based marketing, AI decisioning, and cross-functional data unification.
Download ReportAI Agents in the Enterprise: From Pilots to Proof
Research from The Martech Weekly featuring 13 martech leaders and 8 deployed AI agents. Insights on enterprise AI adoption, ROI, and real-world implementation.
Download ReportIDC MarketScape: Worldwide AI-Enabled Customer Data Platforms for B2C Users, 2026
Independent analyst evaluation of AI-enabled CDP vendors. Treasure AI named a Leader, recognized for AI agent-based workflow automation and enterprise-scale customer intelligence.
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Data Privacy, Security, and the Importance of Trust
Report: Connect the Customer Journey Across All Stages
The CDP Value Chain: From Baseline to Transformation
CDPs in Asset Management: Myth and Reality
Managing Data for AI: Role of the CDP
Asset Management MarTech Stack Insights and Trends
How to Optimize Your First-Party Data Strategy
The 2022 State of Marketing AI Report
Q2 2022 Market Report: Digital Media and Marketing
CIO & CDO Customer Data Playbook for Growth
Forbes/Treasure Data Customer Experience Survey 2022
Consumer Perspectives on AI in Marketing
How to Leverage a CDP for Contact Center Success
The State of Customer Journey Management
Customer Data Platform Industry in APAC
Customer Data Platform Industry in EMEA
2022 State of the CDP
Customer Data Maturity: Strategies, Capabilities & Trends
Unified Data Operations and the Customer Experience in 2022
Essential CDP Research
Analyst evaluations, enterprise AI adoption research, and strategic frameworks — free to download.