Skip to content
CDP WORLD | LAS VEGAS | OCT 24-25
LEARN MORE
Search
Search
Close this search box.
CDP Basics
CDP Industry Data
CDP Industry Statistics
CDP Industry Studies
CDP Market Size Data
CDP Funding Round Data
CDP Mergers and Acquisitions
Data Privacy Laws And Regulations
Articles
Analytics
Artificial Intelligence (AI)
CDP Strategy
CDP Use Cases
Customer Data & Identity
Customer Experience
Digital Transformation
Marketing
Marketing Technology
Privacy, Security & Governance
Podcasts
Glossary
Subscribe
Menu
CDP Basics
CDP Industry Data
CDP Industry Statistics
CDP Industry Studies
CDP Market Size Data
CDP Funding Round Data
CDP Mergers and Acquisitions
Data Privacy Laws And Regulations
Articles
Analytics
Artificial Intelligence (AI)
CDP Strategy
CDP Use Cases
Customer Data & Identity
Customer Experience
Digital Transformation
Marketing
Marketing Technology
Privacy, Security & Governance
Podcasts
Glossary
Subscribe
Subscribe
Glossary
A CDP Resource Of Industry Terms And Concepts
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
s
t
u
v
w
x
y
z
a
Ad Exchange
Agile Methodology
Artificial Intelligence (AI)
b
Behavioral Data
Behavioral Marketing
c
CDP Center of Excellence (CoE)
Cloud Migration
Composable Software/Composable CDP
Consent Management
CPG Marketing
Customer Data Management
Customer Experience (CX)
Customer Journey
Customer Journey Orchestration
Customer Lifetime Value
Customer Persona
Customer Relationship Management (CRM)
Customer Relationship Management (CRM)
Customer Retention
Customer Segmentation
Customer Sentiment Analysis
d
Data Clean Room
Data Cleansing
Data Democratization
Data Ingestion
Data Lake
Data Management Platform (DMP)
Data Management Platform (DMP) Vendors
Data Masking
Data Model
Data Privacy
Data Privacy Regulations
Database Management: Schema vs. Schemaless
Demand Side Platforms
Digital Experience Platform (DXP)
Direct to Consumer (DTC)
e
Email Marketing
ETL and ELT
f
First-Party Cookie
i
Identity Resolution
l
Lookalike Model
Low-Code/No-Code Development
m
Marketing Activation
Marketing Attribution
Marketing Automation
MarTech (Marketing Technology)
Multi-Touch Attribution
o
Omnichannel Marketing
Omnichannel Marketing
p
Personalization
PII (Personally Identifiable Information)
Predictive Analytics
Programmatic Advertising
r
Retail Marketing
Retail Media Network
Return on Ad Spend (ROAS)
s
Second-Party Cookie
Semi-Structured Data
Single Customer View (SCV)
Structured Data
Supply Side Platforms (SSPs)
t
Tag Management
Third-Party Cookie
u
Unstructured Data
