Industry Studies

The CDP Value Chain: Baseline Uses to Business Transformation

Advertiser Perceptions, a global market intelligence leader, explores CDP selection, uses, benefits, and growth opportunities in enterprise organizations.

Amy Onorato Amy Onorato 1 min read

Advertiser Perceptions, a global market intelligence leader, explores CDP selection, uses, benefits, and growth opportunities in enterprise organizations.

The findings are based on a quantitative and qualitative survey of 100 MarTech decision makers in the U.S. from companies of 1,000+ employees who use CDPs in their organization.

Published by: Advertiser Perceptions/Treasure Data

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Amy Onorato
Written by
Amy Onorato

Amy Onorato is the Managing Editor of CDP.com and Senior Content Marketing Manager at Treasure Data. Prior editorial and creative roles include journalism, content marketing and content strategy for CBSNewYork, Newsday, DMN, and Publicis Sapient.