Are businesses implementing a true customer data strategy? How is that strategy used across the organization—beyond marketing—with sales, customer support, a...
Brian Carlson 1 min read Are businesses implementing a true customer data strategy? How is that strategy used across the organization—beyond marketing—with sales, customer support, and supply chain management?
To find out, we recently surveyed 491 professionals knowledgeable about their companies’ customer data management strategies. The results reveal what’s working and what is still a challenge.
Published by: Treasure Data
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https://www.treasuredata.com/i/customer-data-maturity-study Brian Carlson is the Founder and CEO of RoC Consulting, a digital consultancy that helps brands establish the optimal balance of content, technology and marketing to achieve their goals.
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