Learn how CIOs and CDOs can partner with marketing to centralize customer profiles, create behavioral analytics, and enable activations with a customer data ...
Isaac Sacolick 1 min read Learn how CIOs and CDOs can partner with marketing to centralize customer profiles, create behavioral analytics, and enable activations with a customer data platform.
Published by: Treasure Data/StarCIO
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https://www.treasuredata.com/i/cio-cdo-customer-data-playbook Isaac Sacolick is the President of StarCIO, where he guides clients on succeeding with data and technology while executing smarter, faster, safer, and more innovative transformation programs. Isaac is the author of the Amazon bestseller, Driving Digital: The Leader’s Guide to Business Transformation Through Technology, and has written over seven hundred articles as a contributing editor at InfoWorld, Social, Agile, and Transformation, and other publications.
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