Industry Studies

CDPs in Asset Management: Myth and Reality

The CDP Institute, [The SME Forum,](https://www.linkedin.com/company/smeforum/) and [Marianne Hewitt](/articles/author/mhewitt/) collaborated on the first in...

Amy Onorato November 22, 2022 1 min read

The CDP Institute, The SME Forum, and Marianne Hewitt collaborated on the first industry study of Asset Managers of all sizes to determine their level of understanding of Customer Data Platforms (CDPs) and their plans, if any, to implement CDPs.

The survey and other studies indicate that marketing is evolving in Asset Management firms and is on a journey to become data driven. Distribution is also utilizing data more to strengthen their sales process during the buyer’s journey.

Published by: CDP Institute/SME Forum/Marianne Hewitt

Access the report

Access this report

https://bit.ly/3hZY4cy

Written by

Amy Onorato

Amy Onorato is the Managing Editor of CDP.com and Senior Content Marketing Manager at Treasure Data. Prior editorial and creative roles include journalism, content marketing and content strategy for CBSNewYork, Newsday, DMN, and Publicis Sapient.

Continue Reading

Industry Studies

2022 State of the CDP

This third annual study documents the growing centrality of CDPs to the marketing technology stack and their role in balancing the priorities of better prote...

Industry Studies

The CDP Value Chain: Baseline Uses to Business Transformation

Advertiser Perceptions, a global market intelligence leader, explores CDP selection, uses, benefits, and growth opportunities in enterprise organizations.

Industry Studies

Asset Management MarTech Stack Insights and Trends

New research reveals how asset management firms think about their MarTech stack, data management and operational efficiency.