8 contributions by Tom Treanor
How to Make a Custom Customer Journey Map
Create a unique customer journey map to make your marketing more precise, pinpointing where you should focus your efforts to maximize conversions.
How to Build a Single Customer View in 5 Steps (2026 Guide)
Build a unified single customer view by consolidating CRM, web, mobile, and offline data. Follow 5 steps from auditing sources to activating across channels.
First-Party vs Second-Party vs Third-Party Data (2026)
First-party data is collected directly from customers; second-party comes from partners; third-party from aggregators. Compare accuracy, cost, and privacy risk.
4 Reasons Companies Are Turning to CDPs
CDPs unify customer data for omnichannel personalization, privacy compliance, ROI measurement, and AI-powered decisioning. Here are 4 key drivers.
Customer Data: The Key to Cross-Channel Optimization
Stop optimizing within channels and start optimizing across them. Learn how unified customer data and AI power cross-channel marketing in 2026.
A Marketer’s Guide to Customer Data Orchestration
Customer data orchestration is an automated set of processes for efficient, personalized, effective marketing. Here’s how the right CDP choice makes it easy.
What Is Customer Experience (CX)? Strategy Guide
Customer experience (CX) spans every brand interaction and shapes perception. Learn CX vs UX, the 4 pillars of CX strategy, and how CDPs power personalization.
Why DTC Is The Next Step For CPG Brands
The consumer packaged goods (CPG) industry needs to invest in DTC models now or risk becoming irrelevant. Here’s how they can successfully launch into DTC.