Our Mission

Welcome to! Our goal is to empower data-driven marketing professionals, marketing technology pros, innovative customer service and sales leaders, IT professionals, and C-suite executives with insightful and critical perspectives on the customer data platform industry, including unique and valuable information, news, analysis and thought-leadership content. looks at the customer data management market, its key platforms and vendors, the roles and skills needed for success, and the parallel technologies that enable a CDP to drive growth across organizations.

We want to share content that examines different perspectives, elevates the conversation, and helps advance the vision for how CDPs and customer data can transform the customer experience. To join the conversation, please review our submission guidelines here.

Ready to get started?

If you’re just beginning to explore CDPs, you might want to to browse our CDP Basics or Glossary to familiarize yourself with common industry terms and concepts. 

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About us is owned and operated by Treasure Data, a leading enterprise CDP provider. As part of the community of customers, vendors, analysts, and other CDP practitioners, we are dedicated to growing awareness of this important category and driving the conversation forward through this industry site.