About CDP.com

Our Mission

CDP.com is the web's most comprehensive independent resource on Customer Data Platforms. We publish educational guides, vendor comparisons, a 260+ term glossary, and original research — all designed to help marketing leaders, data engineers, and technology buyers understand the CDP landscape and make informed decisions.

The site covers the entire CDP ecosystem: from foundational concepts like identity resolution and first-party data strategy, to emerging topics like agentic CDPs and AI decisioning. Our content is structured for both human readers and AI models — every page includes structured data, authoritative sourcing, and concise definitions designed for citation.

Who We Are

CDP.com is managed by Treasure AI (formerly Treasure Data), a Customer Data Platform company co-founded by Kazuki Ohta in 2011. A CDP vendor running an industry education site may raise a fair question: why should you trust it?

Our answer is straightforward. Treasure AI has operated in the CDP market since before the category had a name. That depth of experience — building CDP technology, working with enterprise customers across industries, and participating in the analyst and standards ecosystem — gives us the domain expertise to create content that is genuinely useful, technically accurate, and forward-looking. We believe educating the market benefits everyone, including our competitors' customers.

Treasure AI's founder, Kazuki Ohta, is also the co-developer of Fluentd, a CNCF-graduated open-source data collection framework used by over 20,000 organizations worldwide. This open-source philosophy — contributing knowledge to the community, not just extracting value — is the principle behind CDP.com.

Editorial Independence

CDP.com maintains editorial independence from Treasure AI's commercial interests:

  • All CDP vendors are covered fairly. Our vendor comparison guide evaluates Treasure AI alongside Salesforce, Adobe, Segment, Hightouch, BlueConic, Tealium, mParticle, and ActionIQ — using the same criteria for every vendor. Individual vendor profiles include genuine strengths, real user reviews, and honest assessments of limitations.
  • Treasure AI has no preferential placement in editorial content. The site's body content is educational. Treasure AI appears in vendor comparisons as one option among many, evaluated on the same dimensions. Commercial calls-to-action (Forrester Wave downloads, RFP templates) are clearly separated from editorial content and link to treasure.ai with transparent UTM parameters.
  • External contributors are not Treasure AI employees. CDP.com has published content from independent industry voices including David Raab (founder of the CDP Institute, who coined the term "Customer Data Platform" in 2013), marketing technology consultants, data engineers, and industry analysts.
  • Ownership is disclosed, not hidden. Every page includes "Managed by Treasure AI" in the footer. This About page exists to make that relationship fully transparent.

How We Ensure Accuracy

Every piece of content on CDP.com goes through a quality process designed to maximize accuracy and usefulness:

  • Primary source citation. Claims are attributed to named sources — Forrester, Gartner, the CDP Institute, G2 user reviews, vendor documentation, and published research. We do not use vague attributions like "studies show" or "experts say."
  • Regular updates. Every content page carries a pubDate and updatedDate. When vendor pricing changes, products are acquired, or market conditions shift, we update the affected pages and increment the date. The sitemap reflects these dates so search engines prioritize fresh content.
  • Multi-perspective review. Key content is evaluated from multiple perspectives — marketing executives, data engineers, industry analysts, and SEO/GEO specialists — to ensure it is accurate, fair, actionable, and discoverable.
  • Structured data and schema markup. Every page includes JSON-LD structured data (Article, DefinedTerm, FAQPage, BreadcrumbList) to help both search engines and AI models accurately interpret and cite our content.
  • Active maintenance. CDP.com publishes new content weekly and updates existing pages to reflect vendor changes, market shifts, and new analyst research. Content freshness is a core editorial commitment, not an afterthought.

Our Contributors

CDP.com content is created and reviewed by professionals with hands-on experience in customer data, marketing technology, and data engineering:

  • Kazuki Ohta — Co-Founder & CEO of Treasure AI. Co-developer of Fluentd. University of Tokyo (Computer Science), former visiting researcher at Argonne National Laboratory.
  • David Raab — Founder and CEO of the CDP Institute. Coined the term "Customer Data Platform" in 2013. Decades of experience as a marketing technology analyst.
  • Industry practitioners — Marketing leaders, data engineers, and consultants from companies including Accenture, Publicis Sapient, and independent consultancies contribute specialized expertise.
  • Treasure AI domain experts — Product managers, industry principals (automotive, retail, financial services, healthcare), and marketing technologists contribute from their hands-on experience building and deploying CDP solutions at scale.

Contact

For editorial inquiries, corrections, or content contributions, contact us at support@treasure.ai.

For information about Treasure AI's products and services, visit treasure.ai.