The CDP category is growing rapidly, and significant research and development efforts are underway. To help you stay informed about the latest news, trends, and emerging technologies, we’ll regularly update this list of CDP industry studies, including those focused on CDP analysts and CDP vendors.
2025 Magic Quadrant for Customer Data Platforms (Gartner)
This is the latest Magic Quadrant for the CDP industry. The Gartner Magic Quadrant for Customer Data Platforms reveals the relative positioning of 12 technology providers for Customer Data Platforms (CDPs), helping you make the right choice for your organization.
Published by: Gartner
Link: https://www.treasuredata.com/i/gartner-mq/ (Note: Reg. required)
Forrester Wave™: Customer Data Platforms For B2C, Q3 2024
In their 29-criterion evaluation of customer data platforms for B2C providers, Forrester identified the most significant ones and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals select the right one for their needs.
Published by: Forrester
Link: https://www.treasuredata.com/forrester-wave-cdp/?utm_medium=website-referral&utm_source=cdp-dot-com/ (Note: Reg. required)
2024 Critical Capabilities for Customer Data Platforms (Gartner)
In the 2024 Gartner® Critical Capabilities for Customer Data Platforms report, you can evaluate 17 CDP vendors and their capabilities to determine which platform is right for your Use Cases.
Published by: Gartner
Link: https://www.treasuredata.com/i/gartner-cc/ (Note: Reg. required)
CDP Vendor Comparison (CDP Institute)
This downloadable guide from CDP Institute provides a side-by-side comparison of CDP vendors based on key differentiating features.
Published by: CDP Institute
Link: http://www.cdpinstitute.org/resources/cdp-vendor-comparison/ (Note: CDP Institute free membership required)
MarTech Intelligence Report: Customer Data Platforms: A Marketer’s Guide (Fourth Edition)
This 76-page report from MarTech reviews the growing market for customer data platforms solutions, plus the latest trends, opportunities and challenges. Also included in the report are profiles of 22 CDP vendors, pricing charts, capabilities comparisons and recommended steps for evaluating and purchasing.
Published by: MarTech.org
Author: Pamela Parker
Link: https://downloads.digitalmarketingdepot.com/MIR_1808_CusDatPlat_landingpage_email.html (Note: Free registration required)
Everything You Need to Know About CDPs (Online Guide)
This online resource from Treasure Data explains what a CDP is, compares CDPs to CRMs and DMPs and provides common use cases of CDPs. The guide also details the ROI of a CDP and how to choose the right one.
Published by: Treasure Data
Link: https://www.treasuredata.com/customer-data-platform-guide/
Are Customer Data Platforms Delivering on Their Big Promises?
Treasure Data partnered with Advertiser Perceptions to explore the current state of CDPs and the experience of enterprise marketers using them. This report includes the key findings from a survey of marketers involved in selecting and using marketing technologies, especially customer-data focused solutions such as a CDP.
Published by: Treasure Data
Link: https://www.treasuredata.com/i/advertiser-perceptions-the-state-of-cdps/ (Note: registration required)
Customer Data Platforms (Real Story Group)
The Customer Data Platforms research from Real Story Group critically evaluates the weaknesses and strengths of 31 CDP products.
Published by: Real Story Group
Link: https://www.realstorygroup.com/Reports/cdp (Note: Subscription required)
CDP Use Cases: What Users Want (CDP Institute)
This study analyzes aggregate results from use cases that CDP Institute members have entered into the Institute’s online Use Case Generator. The report also includes details on use cases by industry and capabilities by task detail.
Published by: CDP Institute
Publication date: December 2021
Link: https://www.cdpinstitute.org/wp-content/uploads/2021/12/CDPI-2324-Use-Case-Generator-Report.pdf
CDP Institute Member Survey 2021: The Path to CDP Success (CDP Institute)
The results of a November 2021 survey to CDP Institute members. What do CDPI members have to say about successful CDP deployments? This survey has the answers, along with other industry trends.
Published by: CDP Institute
Publication date: November 2021
Link: https://www.cdpinstitute.org/resources/cdp-institute-member-survey-2021-the-path-to-cdp-success/ (Note: CDP Institute free membership required)
Customer Data Platform Market with COVID-19 Impact Analysis (Market and Markets)
This research report categorizes the customer data platform market based on components, type, deployment mode, organization size, application, vertical, and regions. It provides a global industry forecast for the years 2021-2026.
Published by: Market and Markets
Publication date: 2021
Link: https://www.marketsandmarkets.com/Market-Reports/customer-data-platform-market-94223554.html (Note: Purchase required to download the full report)
Global Customer Data Platform Market (Research and Markets)
Research and Markets provides an industry analysis report and forecast for the CDP industry (2021-2027). The report provides a market overview and competitive analysis. The research also analyzes the market by component, application, development type, enterprise size, end user and region.
Published by: Research and Markets
Publication date: 2021
Link: https://www.researchandmarkets.com/reports/5472866/global-customer-data-platform-market-by (Note: Purchase required to download the full report)
Healthcare Customer Data Platform Market (Research and Markets)
The report provides market variables, trends and scope, as well as component analysis, deployment mode analysis and organization size analysis. Research and Markets also provides a competitive analysis, as well as a regional analysis for the healthcare CDP market.
Published by: Research and Markets
Publication date: 2021
Link: https://www.researchandmarkets.com/reports/5463623/healthcare-customer-data-platform-market-size (Note: Purchase required to download the full report)
