The CDP category is growing rapidly, and significant research and development efforts are underway. To help you stay informed about the latest news, trends, and emerging technologies, we’ll regularly update this list of CDP industry studies, including those focused on CDP analysts and CDP vendors.
2025 Magic Quadrant for Customer Data Platforms (Gartner)
This is the latest Magic Quadrant for the CDP industry. The Gartner Magic Quadrant for Customer Data Platforms reveals the relative positioning of 12 technology providers for Customer Data Platforms (CDPs), helping you make the right choice for your organization.
Published by: Gartner
Link: https://www.treasuredata.com/i/gartner-mq/ (Note: Reg. required)
2025 Critical Capabilities for Customer Data Platforms (Gartner)
In the 2025 Gartner® Critical Capabilities for Customer Data Platforms report, you can see 12 CDP vendors and their capabilities to determine which platform is right for your Use Cases.
Published by: Gartner
Link: https://www.treasuredata.com/i/gartner-cc/ (Note: Reg. required)
Forrester Wave™: Customer Data Platforms For B2C, Q3 2024
In their 29-criterion evaluation of customer data platforms for B2C providers, Forrester identified the most significant ones and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals select the right one for their needs.
Published by: Forrester
Link: https://www.treasuredata.com/forrester-wave-cdp/?utm_medium=website-referral&utm_source=cdp-dot-com/ (Note: Reg. required)
Industry Update January 2025 (CDP Institute)
What’s new in the CDP industry? This report from the CDP Institute details growth, acquisitions, and more customer data platform trends.
Published by: CDP Institute
Link: https://www.cdpinstitute.org/resources/industry-update-january-2025/
IDC MarketScape: Worldwide Customer Data Platforms Focused on B2C Users 2024–2025 Vendor Assessment
This IDC study represents a vendor assessment of the customer data platforms (CDPs) software market for B2B segment, users, and use cases through the IDC MarketScape model. The assessment discusses both quantitative and qualitative characteristics that provide guidance about CDP software vendors and their product offerings and emphasizes the importance of selecting vendors with proven track records.
Published by: IDC
Link: https://www.idc.com/getdoc.jsp?containerId=US51778724
IDC MarketScape: Worldwide Customer Data Platforms Focused on B2B Users 2024–2025 Vendor Assessment
This IDC study represents a vendor assessment of the customer data platforms (CDPs) software market for B2B segment, users, and use cases through the IDC MarketScape model. The assessment discusses both quantitative and qualitative characteristics that provide guidance about CDP software vendors and their product offerings and emphasizes the importance of selecting vendors with proven track records.
Published by: IDC
Link: https://www.idc.com/getdoc.jsp?containerId=US50514223
MarTech Intelligence Report: Customer Data Platforms: A Marketer’s Guide (Fourth Edition)
This 76-page report from MarTech reviews the growing market for customer data platforms solutions, plus the latest trends, opportunities and challenges. Also included in the report are profiles of 22 CDP vendors, pricing charts, capabilities comparisons and recommended steps for evaluating and purchasing.
Published by: MarTech.org
Author: Pamela Parker
Link: https://downloads.digitalmarketingdepot.com/MIR_1808_CusDatPlat_landingpage_email.html (Note: Free registration required)
Are Customer Data Platforms Delivering on Their Big Promises?
Treasure Data partnered with Advertiser Perceptions to explore the current state of CDPs and the experience of enterprise marketers using them. This report includes the key findings from a survey of marketers involved in selecting and using marketing technologies, especially customer-data focused solutions such as a CDP.
Published by: Treasure Data
Link: https://www.treasuredata.com/i/advertiser-perceptions-the-state-of-cdps/ (Note: registration required)
Customer Data Platforms (Real Story Group)
The Customer Data Platforms research from Real Story Group critically evaluates the weaknesses and strengths of 31 CDP products.
Published by: Real Story Group
Link: https://www.realstorygroup.com/Reports/cdp (Note: Subscription required)
CDP Use Cases: What Users Want (CDP Institute)
This study analyzes aggregate results from use cases that CDP Institute members have entered into the Institute’s online Use Case Generator. The report also includes details on use cases by industry and capabilities by task detail.
Published by: CDP Institute
Publication date: December 2021
Link: https://www.cdpinstitute.org/wp-content/uploads/2021/12/CDPI-2324-Use-Case-Generator-Report.pdf
Customer Data Platform Market with COVID-19 Impact Analysis (Market and Markets)
This research report categorizes the customer data platform market based on components, type, deployment mode, organization size, application, vertical, and regions. It provides a global industry forecast for the years 2021-2026.
Published by: Market and Markets
Publication date: 2021
Link: https://www.marketsandmarkets.com/Market-Reports/customer-data-platform-market-94223554.html (Note: Purchase required to download the full report)
Global Customer Data Platform Market (Research and Markets)
Research and Markets provides an industry analysis report and forecast for the CDP industry (2021-2027). The report provides a market overview and competitive analysis. The research also analyzes the market by component, application, development type, enterprise size, end user and region.
Published by: Research and Markets
Publication date: 2021
Link: https://www.researchandmarkets.com/reports/5472866/global-customer-data-platform-market-by (Note: Purchase required to download the full report)
