According to the January 2025 Customer Data Platform Industry Update, total funding rose by $988 million (13% increase) to $8,526 million during the report period. New vendors accounted for 728 employees and $72 million in financing. The employment count for existing vendors was essentially flat. By contrast, $915 million of the $988 million funding increase came from existing vendors.
New companies struggle to attract funding. There were two large funding events, but both went to established firms: a $500 million Series E for Insider and a $408 million debt offering for Informatica. Overall, companies founded after 2014 account for just 11% of industry funding despite comprising 25% of the vendor count.
CDP Industry Funding Round Data at a Glance
The number of CDP companies announcing funding rounds by year:
- 2019 (5)
- 2020 (9)
- 2021 (21)
- 2022 (12)
- 2024 (4)
Customer Data Platform Funding Rounds by Vendor, 2019-2024
| Company | Year | Date | Event | Amount (millions) | Funding (millions) Total | Headquarters | CDP Type | Year Founded |
| Zeotap | 2024 | 11/20/2024 | Debt Plus Equity | $25 | $117 | Germany | Data | 2014 |
| Informatica | 2024 | 11/8/2024 | Debt Funding | $408 | $408 | United States | Analytics | 2017 |
| Insider | 2024 | 11/1/2024 | Series E | $500 | $772 | United States | Delivery | 2007 |
| Bytetech.io Pango CDP | 2024 | 10/29/2024 | Seed | $2 | $2 | Vietnam | Campaign | 2016 |
| Freshpaint | 2022 | 11/17/2022 | Series A | $9.5 | United States | 2019 | ||
| Bikky | 2022 | 09/12/2922 | Seed | $5.25 | United States | 2017 | ||
| DrivenIQ | 2022 | 08/23/2022 | Series A | $15 | United States | 2019 | ||
| CleverTap | 2022 | 08/09/2022 | Series D | $105 | United States | Campaign | 2013 | |
| Cordial | 2022 | 07/26/2022 | Series C | $50 | $85 | United States | Delivery | |
| Fulcrum SaaS | 2022 | 05/23/22 | Seed | $5.0 | $1.6 | United States | Campaign | 1999 |
| Conjura | 2022 | 4/26/2022 | Series A | $15.9 | $15.9 | United Kingdom | Analytics | 2016 |
| Coginiti (was Aginity) | 2022 | 04/12/2022 | Venture | $4.0 | $31.5 | United States | Analytics | 2005 |
| Xeno | 2022 | 03/14/2022 | Seed | $1.6 | $1.6 | India | Campaign | 2016 |
| CaliberMind | 2022 | 3/10/2022 | Series A | $9.1 | $14.4 | United States | Campaign | 2015 |
| Bloomreach | 2022 | 2/23/22 | Series F | $175.00 | $422.00 | United States | Delivery | 2009 |
| Ascent360 | 2022 | 1/25/2022 | Series A | $2.0 | $8.0 | United States | Campaign | 2014 |
| Mindbox | 2021 | 12/9/21 | Private equity | $13.00 | $13.00 | Russia | Delivery | 2006 |
| Treasure Data | 2021 | 11/3/21 | Venture | $234.00 | $288.10 | United States | Campaign | 2011 |
| Openprise | 2021 | 10/20/21 | Series A | $16.00 | $33.30 | United States | Data | 2013 |
| mParticle | 2021 | 10/5/2021 | Series E | $150.70 | $272.00 | United States | Data | 2013 |
| Totango | 2021 | 9/29/2021 | Series D | $109.90 | $146.60 | United States | Campaign | 2010 |
| Optimove | 2021 | 9/27/2021 | Secondary | $75.00 | $95.00 | United States | Delivery | 2009 |
| SkyPoint | 2021 | 9/10/2021 | Seed | $6.00 | $8.50 | United States | Campaign | 2018 |
| Zeotap | 2021 | 9/8/2021 | Series C | $11.00 | $92.20 | Germany | Data | 2014 |
| Revinate | 2021 | 8/6/2021 | Series E | $39.20 | $105.70 | United States | Campaign | 2009 |
| Amperity | 2021 | 7/13/2021 | Series D | $100.00 | $187.00 | United States | Analytics | 2016 |
| XtremePush | 2021 | 7/13/2021 | Private equity | $31.40 | $31.40 | Ireland | Delivery | 2014 |
| SymphonyRM | 2021 | 5/18/2021 | Series B | $25.00 | $35.00 | United States | Delivery | 2014 |
| Appier | 2021 | 03/30/21 | IPO | $461.60 | Taiwan | Campaign | 2012 | |
| ActionIQ | 2021 | 3/23/21 | Series C addition | $67.70 | $144.70 | United States | Campaign | 2014 |
| SkyPoint | 2021 | 3/1/2021 | Seed | $2.50 | $2.50 | United States | Campaign | 2018 |
| Lexer | 2021 | 2/25/2021 | Series B | $26.30 | $33.80 | Australia | Delivery | 2008 |
| Blueshift | 2021 | 2/24/21 | Series C | $39.00 | $64.60 | United States | Campaign | 2014 |
| Tealium | 2021 | 2/3/2021 | Series G | $96.00 | $263.90 | United States | Analytics | 2008 |
| Leadspace | 2021 | 2/3/2021 | Series D | $46.00 | $107.00 | United States | Analytics | 2011 |
| Journy.io | 2021 | 2/2/2021 | Seed | $0.50 | $0.50 | Belgium | Analytics | 2019 |
| UserMind | 2021 | 1/26/2021 | Series C | $14.00 | $60.20 | United States | Campaign | 2013 |
| Zeotap | 2020 | 11/16/2020 | $18.50 | $81.20 | Germany | Data | 2014 | |
| Zeotap | 2020 | 7/15/2020 | 42.2 | 81.2 | Germany | Data | 2014 | |
| CrossEngage | 2020 | 9/24/2020 | 7.9 | 15.2 | EMEA | Campaign | 2015 | |
| CaliberMind | 2020 | 8/18/2020 | 2 | 5.3 | United States | Campaign | 2015 | |
| mParticle | 2020 | 3/20/2020 | Series D | 45 | 121 | United States | Data | 2013 |
| Audiens | 2020 | 4/21/2020 | 7.9 | 9.6 | EMEA | Analytic | 2015 | |
| Openprise | 2020 | 4/22/2020 | 4 | 17 | United States | Data | 2013 | |
| ActionIQ | 2020 | 1/15/2020 | 32 | 77 | United States | Campaign | 2014 | |
| BlueConic | 2020 | 1/2/2020 | Series B | 13 | 27 | United States | Campaign | 2010 |
| Amperity | 2019 | 7/15/2019 | 50 | 87 | United States | Analytics | 2016 | |
| CleverTap | 2019 | 10/15/2019 | Series C | 35 | 77 | CleverTap | Campaign | 2013 |
| Simon Data | 2019 | 8/19/2019 | Series C | 30 | 64 | United States | Campaign | 2014 |
| RedPoint Global | 2019 | 9/25/2019 | 14 | 37 | United States | Campaign | 2006 | |
| Leadspace | 2019 | 9/6/2019 | 5 | 61 | United States | Analytics | 2011 |
Tracking CDP Industry Trends
For more information on the growth of the CDP Industry, check out our resources below:
Customer Data Platform Industry Market Size
The History of the Customer Data Platform
