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Customer Data Platform (CDP) Industry Studies

The CDP category is growing at a rapid pace and there is a lot of research and development being done. To help you stay on top of the latest news, trends, and emerging technologies, we’ll keep this list of CDP industry studies (including CDP analyst and CDP vendor studies) updated on a regular basis.

CDP Institute Industry Update July 2023

CDP Institute’s report on the state of the CDP market, covering the first half of 2023.
Publish By: CDP Institute
Publish Date: July 2023
Author: David Raab
Link: https://www.cdpinstitute.org/resources/industry-update-july-2023/

Data Privacy, Security, and the Importance of Trust

Treasure Data shares expert tips on how companies can build a privacy-first framework to manage customer data and deliver exceptional experiences with a customer data platform.
Publish By: Treasure Data
Publish Date: July 2023
Author: Treasure Data
Link: https://www.treasuredata.com/i/data-privacy-security-trust/

2023 Gartner Multichannel Marketing Survey

This survey covers critical insights from nearly 400 CMOs and digital marketing leaders across North America, the UK, Germany, France, and the Nordic region. More key findings from Gartner’s 2023 Multichannel Marketing survey are available to Garter clients though subscription.
Publish By: Gartner
Publish Date: March 2023
Author: Gartner
Link: https://gtnr.it/3nCyJrR/

How to Create an Efficient CDP RFP Process

CDP.com’s comprehensive CDP RFP guide and RFP template gives you everything you need to know to select the right customer data platform for your organization.
Publish By: CDP.com
Publish Date: February 2023
Author: CDP.com
Link: https://cdp.com/complimentary-cdp-rfp-guide/

Report: Connect the Customer Journey Across All Stages

Treasure Data explores what building a connected customer experience looks like at every stage of the customer journey, along with the tools organizations need to engage customers through the right channels, at the right time.
Publish By: Treasure Data
Publish Date: February 2023
Author: Treasure Data
Link: https://www.treasuredata.com/i/cce-customer-journey-stages/

The CDP Value Chain: Baseline Uses to Business Transformation

Advertiser Perceptions, a global market intelligence leader, explores CDP selection, uses, benefits, and growth opportunities in enterprise organizations.
Publish By: Advertiser Perceptions/Treasure Data
Publish Date: December 2022
Author: Advertiser Perceptions
Link: https://www.treasuredata.com/i/advertiser-perceptions-cdp-value-chain//

Composable or Integrated CDP? Making the Right Choice for Your Business

David Raab, founder, CDP Institute, explores the differences between composable CDPs and integrated CDPs, and what to consider when making the best decision for your business.
Publish By: CDP Institute/Treasure Data
Publish Date: September 2022
Author: CDP Institute/Treasure Data
Link: https://www.treasuredata.com/i/composable-or-integrated-cdp/

CDPs in Asset Management: Myth and Reality

The first industry study of asset managers explores the level of understanding and adoption of customer data platforms (CDPs) across the industry.
Publish By: CDP Institute/SME Forum/Marianne Hewitt
Publish Date: November 2022
Author: CDP Institute/SME Forum/Marianne Hewitt
Link: https://bit.ly/3hZY4cy

Managing Data for AI: Role of the CDP

In this white paper, David Raab, CDP Institute, explores how your organization can address the challenges of AI deployment to reap the rewards of AI success.
Publish By: CDP Institute/Treasure Data
Publish Date: November 2022
Author: CDP Institute/Treasure Data
Link: https://www.treasuredata.com/i/cdp-managing-data-for-ai/

Asset Management MarTech Stack Insights and Trends

New research from Synthesis/Soundhelm Partners reveals how asset management firms think about their MarTech stack, data management and operational efficiency.
Publish By: Synthesis/Sondhelm Partners/The Growth Strategy Group
Publish Date: Oct 2022
Author: Synthesis/Sondhelm Partners/The Growth Strategy Group
Link: https://bit.ly/3eUtdwP

How to Optimize Your First-Party Data Strategy

Learn about the types of customer data, the importance of data enrichment, and how to optimize your first-party data strategy in this guide from Treasure Data.
Publish By: Treasure Data
Publish Date: October 2022
Author: Treasure Data
Link: https://www.treasuredata.com/i/optimize-first-party-data-strategy/

CDP Industry Update July 2022

The CDP Industry Update Report is produced by the CDP Institute on a bi-annual basis. It provides detailed information on the CDP industry including vendor growth, employment, and funding, broken out by CDP type, region, and founding year.
Publish By: CDP Institute
Publish Date: July 2022
Author: CDP Institute
Link: https://www.cdpinstitute.org/resources/industry-update-july-2022/?0ef2dea256/
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