16 contributions by Isaac Sacolick
Ep. 8: Ted Rubin, Social Marketing Strategist
Ted Rubin, social marketing strategist, shares his thoughts on customer experience and creating retail relevancy on this episode of Customer Data Perspectives.
AI for Next-Gen Marketers: Personalizing with Data
Paul Roetzer of Marketing AI Institute shares how AI agents and CDPs are enabling next-gen personalization that goes far beyond name and company.
Ep. 7: Paul Roetzer, Marketing AI Institute
Paul Roetzer, founder and CEO of the Marketing AI Institute, shares perspectives on the future of artificial intelligence in marketing. Watch or listen now.
How to Implement and Activate Centralized Customer Data
Isaac Sacolick, StarCIO, recounts his conversation with Kim Davis, editorial director, MarTech, on CDP implementation and overall CDP strategy.
Scott Brinker on MarTech and Customer Data
Isaac Sacolick chats with Scott Brinker, Chiefmartec, on integrations, low-code/no-code capabilities, customer data, and the evolving MarTech landscape.
Ep. 4: Scott Brinker, Chiefmartec
Scott Brinker, Chiefmartec, on the MarTech landscape, integrations, customer data use cases and how marketing and IT leaders can make sense of the tech stack.
Customer Data Perspectives: Why You Need a CDP
What are the most common CDP use cases? What industries are adopting CDPs today? What's in store for the future? Isaac Sacolick, of StarCIO shares his thoughts.
CIO & CDO Customer Data Playbook for Growth
Learn how CIOs and CDOs can partner with marketing to centralize customer profiles, build behavioral analytics, and enable activations with a CDP.
How A Leading Financial CITO Aims to Maximize Customer Data
Dale Tuck, CITO, gives his advice on tech implementations and his belief on which data is most important on the latest episode of Customer Data Perspectives.
Ep. 6: Allison Schiff, AdExchanger
Allison Schiff, AdExchanger, on the problem with tech jargon, MarTech and AdTech trends, and how businesses can navigate data privacy regulations.
Ep. 3: Anthony Manson, WebMD Medscape
Isaac Sacolick chats with Anthony Manson, CDO at WebMD Medscape, on digital transformation in life sciences. Watch or listen to the full episode.
Customer Data Perspectives, Ep. 2: Dale Tuck, Primerica
Host Isaac Sacolick speaks with Dale Tuck, CITO, Primerica, on how leaders can unlock value from their customer data systems. Watch or listen now.
Ep. 1: David Raab, The CDP Institute
Customer Data Perspectives host Isaac Sacolick sits down with David Raab, CDP Institute, to break down, CDP basics -- from use cases to securing buy-in.
Customer Data Perspectives, Ep. 5: Kim Davis, MarTech
Kim Davis, editorial director, MarTech, discusses marketing activations, attribution, and what companies need to consider before implementing a CDP.
What is the CIO’s Role in Selecting a CDP?
CIOs play a primary role in CDP selection — from evaluating growth opportunities to performing due diligence on scalability, security, and flexibility.
How CDPs Enable Successful Digital Transformation
Discover why customer data platforms belong on every digital transformation roadmap and how CDPs unify customer data to drive growth and better CX.