Jan Hendrik Fleury

CCO, Crystalloids

Jan Hendrik Fleury is CCO of Crystalloids, a boutique data cloud engineering company. He is also a teacher at Beeckestijn Business School and a chairman of the Data-Driven Marketing Association in the Netherlands.

3 contributions by Jan Hendrik Fleury

Article

Identity Resolution & Privacy Compliance in a CDP

Use an identity graph in a CDP to ensure data privacy compliance and implement identity resolution logic fully aligned with customer consent preferences.

Article

Improve Targeting Accuracy With Real-Time CDP Data

Real-time data in a CDP sharpens targeting accuracy and retargeting by keeping audience segments and consent status current the moment behavior changes.

Article

Growing ROAS and POAS with Non-Customer Data in A CDP

The right CDP activates non-customer data alongside customer profiles to grow ROAS and POAS. Learn how to leverage external data for better ad performance.