Zack Wenthe

CDP Product Evangelist, Treasure Data

Zack Wenthe is the CDP Product Evangelist for Treasure Data. As a marketer and strategist, Zack is passionate about helping marketing teams eliminate the friction caused by silos, inefficiencies, and a lack of understanding their true customers.

3 contributions by Zack Wenthe

Article

AI Ad Creative: Why First-Party Data Picks Winners

Generative AI makes unlimited ad creative variants cheap for every brand. First-party data decides which one wins, when it fatigues, and what runs next.

Article

How to Improve ROAS with AI & First-Party Data

Ad-platform AI is the same for everyone. Improve ROAS by feeding Google and Meta better first-party data — Customer Match, value-based bidding, and a CDP.

Article

How to Improve Your Ad Spend with a CDP

Improve your ad spend with a CDP using audience suppression, AI-powered lookalike targeting, and predictive bidding strategies that reduce wasted budget.