Getting Personal: Consumer Perspectives on AI in Marketing and Customer Service
Research reveals where marketing and customer service are getting AI right – and where customer experience falls short.

- How people feel about companies using AI for personalization today, and what types of personalization they prefer
- Which industries are the most successful with using AI to improve the customer experience – and which aren’t
- How a human touch and data privacy concerns will continue to shape perceptions of AI in the future
- How a CDP can help marketing, customer service and IT maximize the value of AI
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