Customer Data Platform (CDP)
Should You Build vs Buy a CDP? – CDP Institute
Should you build vs buy your CDP? The CDP Institute weighs in on this important consideration, and explains the risks.
Author: David Raab
What CDP Use Cases Should You Focus On?
Read these key findings and insight from our research into CDP use cases, how they’re implementing CDP tech, and what requirements they expect it to meet.
Leadership
Report: Organizational Engagement Drives Successful CDP Projects
Organizational engagement issues, not technical ones, are the main cause for failure in CDP deployment and ROI.