Customer Data Platform (CDP) Should You Build or Buy a Customer Data Platform (CDP)? Should you even consider building your own CDP? They are defined as packaged software, so is it a wise decision? Read More »
What CDP Use Cases Should You Focus On? Read these key findings and insight from our research into CDP use cases, how they’re implementing CDP tech, and what requirements they expect it to meet. Read More »
Leadership Why Organizational Engagement Is the Key to CDP Success Organizational engagement issues, not technical ones, are the main cause for failure in CDP deployment and ROI. Read More »