The Forrester Wave™: Customer Data Platforms For B2C, Q3 2024 Read the report
Deepen Your Understanding Of CDP Solutions
Customer data platforms (CDPs) are recognizing the demand for secure data management in healthcare, and offer solutions that address sensitive data concerns.
A successful digital transformation strategy requires understanding your digital maturity, key objectives, budget and resources, and the right tech partners.
CDP.com dives into Foundry’s “State of the CIO” report, which explores the top challenges and priorities for CIOs and IT leaders in 2023.
While a CDP is not required for cloud migration, it can be an invaluable resource for ensuring sensitive customer data is secure and compliant across systems.
Learn how data-driven partnerships between marketing and distribution can lead to better business outcomes with a customer data platform.
Explore how different industries, like retail, CPG, and financial services are using CDPs to kickstart their digital transformation, and drive speed to value.
CIOs and IT leaders are taking a stand on sustainability as more companies adopt environmental, social, and governance (ESG) policies. Can a CDP help?
How has the state of digital transformation changed, and what are the most important digital transformation trends for businesses to keep an eye on?
Enterprise CDP capabilities should enable marketing, IT and data management teams to quickly ingest, process and analyze data to deliver personalized omnichannel customer experiences.
Here are five ways you can begin to demonstrate business value from your customer data platform, from creating a single customer view, to reducing ad spend.
A CDP pilot program can set the stage for short-term success, and achieve long-term goals. Here’s what you need to know to successfully test your CDP use cases.
What are the different types of innovators out there, and how can organizations build an innovation team dedicated to new tech, data, and customer experience?