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Category: Digital Transformation

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Top 10 Things You Need In a CDP

10 Capabilities You Need in an Enterprise CDP

Enterprise CDP capabilities should enable marketing, IT and data management teams to quickly ingest, process and analyze data to deliver personalized omnichannel customer experiences.

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4 Ways to Get Business Value from a CDP

Here are five ways you can begin to demonstrate business value from your customer data platform, from creating a single customer view, to reducing ad spend.

What Makes A Successful Innovation Team?

What are the different types of innovators out there, and how can organizations build an innovation team dedicated to new tech, data, and customer experience?