How to Build a Business Case for a CDP
Demonstrating ROI, efficiency, and cost savings across teams and capabilities is critical when securing executive buy-in for a customer data platform.
Category: Digital Transformation
In-depth articles, analysis, and actionable guidance on digital transformation.
6 Innovative Ways CDPs Are Fueling Digital Transformation
How has the state of digital transformation changed, and what are the most important trends for businesses to keep an eye on?
10 Capabilities You Need in an Enterprise CDP
Enterprise CDP capabilities should enable marketing, IT and data management teams to quickly ingest, process and analyze data to deliver personalized omnichannel customer experiences.
4 Ways to Get Business Value from a CDP
Here are five ways you can begin to demonstrate business value from your customer data platform, from creating a single customer view, to reducing ad spend.
How to Launch a Customer Data Platform Pilot Program
A CDP pilot program can set the stage for short-term success, and achieve long-term goals. Here’s what you need to know to successfully test your CDP use cases.
What Makes A Successful Innovation Team?
What are the different types of innovators out there, and how can organizations build an innovation team dedicated to new tech, data, and customer experience?
The Hidden ROI of a CDP: Driving Digital Transformation
Learn some of the “hidden” ways businesses benefit from a CDP, from digital transformation, to more productive and efficient teams, and new revenue streams.
CDP Use Cases: Understanding Digital Maturity
Understanding your organization’s level of digital maturity can help identify and prioritize the right CDP use cases for your digital transformation journey.
Can a Center of Excellence Solve CDP Buy-In Challenges?
Getting buy-in for a CDP requires alignment from key stakeholders around goals, priorities and implementation.
CIOs, CMOs & CDOs: The Keys to a Successful CDP Implementation
Learn how the CIO, CDO and CMO can work together to lead efficient and effect CDP implementation and CDP selection processes across data and marketing teams.
The Top 5 Skills Modern C-Suite Executives Need to Succeed
Modern C-suite leaders must tap into a broad range of hard and soft skills to win in a world where adaptability is the key to success.
Top 5 Priorities, Challenges For CIOs To Recession-Proof Their Business
CIOs must balance managing technology investments for business value and growth, while being more fiscally conservative among challenging economic conditions.
Driving Digital Transformation in Life Sciences with a CDP
Anyone who watches ad-supported TV can likely identify the core elements of a commercial for prescription drugs. They all seem to follow a similar formula:
Leadership
Are Leaders Losing Confidence Since COVID-19?
A new EMEA report says there’s an increasing lack of leadership confidence and an increasing “fear of messing up.” Can more data-driven decision making help?
Customer Relationship Management (CRM)
CDP Industry in EMEA Doubles Funding in 2022
The CDP Institute has published its first State of the CDP Industry report for Europe, the Middle East and Africa (EMEA) in 2022.
What is the CIO’s Role in Selecting a CDP?
What is the CIO’s role in selecting a CDP? CIOs should take a primary role to discuss the need for CDPs, growth opportunities, and due diligence on the scalability, security, and flexibility.
Leadership
Report: Organizational Engagement Drives Successful CDP Projects
Organizational engagement issues, not technical ones, are the main cause for failure in CDP deployment and ROI.
How CDPs Enable Successful Digital Transformation
CDPs should be on your digital transformation roadmap since CDPs can enable successful digital transformations.