Ask an Expert: What Makes a Great Customer Experience?
Leading CX experts, practitioners, and consultants share their best practices for delivering great customer experiences today.
Category: Customer Experience
In-depth articles, analysis, and actionable guidance on managing and optimizing the customer experience (CX).
Top Customer Experience Trends That Will Define 2023
Discover some of the top consumer and data trends that will define customer experience marketing in 2023, from AI, to sustainability, personalization and more.
Customer Journey
How to Use a CDP for Customer Journey Orchestration
Marketers can use customer journey orchestration to align physical and digital touch points, and improve customer loyalty, retention, return on ad spend, and the overall customer experience.
Data-Driven Customer Service is Essential For Great CX – Here’s Why
Learn why customer service so important for customer experience, and how you can develop the right data management strategies to empower your support teams.
How Retailers Can Turn Customer Data Into Customer Loyalty
Irene Sibaja, Treasure Data, shares her tips on how retailers can transform customer data into connected experiences that drive retention and loyalty.
How to Elevate Customer Loyalty and Retention with a CDP
Building customer loyalty requires creating great experiences. Learn how a single customer view, powered by a CDP, provides the data foundation you need.
Customer Data: A Holiday Gift for Retailers
Exceptional holiday marketing starts with a personal touch. Here are five ways retailers can use customer data to make smarter marketing decisions this season.
‘Look Into the Customer’s Eyes:’ Improving Retail Relevancy
Ted Rubin shares his perspectives on the dos and don’ts of customer experience in retail, and how to prepare for new technologies like the Metaverse and Web3.
Customer Journey
How to Create Four Different Customer Journey Maps
What does your customer journey map really tell you about your customers? Learn how to create 4 types of maps for personalization and omnichannel marketing.
Customer Journey
How to Make a Custom Customer Journey Map
Create a unique customer journey map to make your marketing more precise, pinpointing where you should focus your efforts to maximize conversions.
Zero-Party Data: The Next Frontier in Building Brand Loyalty?
What is zero-party data? Learn how brands are using 0P data to create more relevant and personalized customer experiences, while boosting brand loyalty.
Customer Journey
How to Deliver Customer Experience Personalization with a CDP
Find out how a CDP simplifies customer experience personalization in three steps—audience management, customer journey orchestration, and omnichannel messaging.
9 Personalization Best Practices for Omnichannel Marketers
Marketing leaders share their top tips and personalization best practices brands can use to create more personal connections with customers.
The Complete Guide to Customer Journey Mapping
Understand the fundamentals of customer journey mapping, the common types of customer journey maps, and how to align stakeholders to create cohesive customer experiences.
CX Analytics: How to Measure and Improve the Customer Experience
Customer experience can—and should—be measured. Smart use of CX analytics can help your brand find new ways to attract and retain customers.
Customer Journey
Customer Experience Management: How to Provide an Exceptional Omnichannel Customer Experience
Customer experience management is a strategic, company-wide effort aimed at providing the best possible customer experience.
Customer Data Platform (CDP)
CDP industry Sees Strong Growth in APAC
The CDP Institute has published its first State of the CDP Industry report for Asia-Pacific (APAC) in 2022, emphasizing the strong pace of growth compared to the rest of the world.
Customer Journey
Lack of Unified Data Operations Limits CX Innovation, Study Finds
Survey reveals that companies using unified data throughout their operations are more likely to use that data to improve the customer experience. Read more.
Data Privacy
Key Findings from the 2021 CDP Institute Survey
The 2021 CDP Institute Member Survey is out, and there are some interesting findings. One is that consumer businesses are increasing their CDP deployments.
What Is Customer Experience (CX)?
While the definition of customer experience (CX) is simple, managing it is anything but. Find out how changing consumer expectations are redefining CX.