CX Analytics: How to Measure and Improve the Customer Experience
Customer experience can—and should—be measured. Smart use of CX analytics can help your brand find new ways to attract and retain customers.
Category: Customer Experience
In-depth articles, analysis, and actionable guidance on managing and optimizing the customer experience (CX).
Customer Journey
How to Use a CDP For Customer Journey Orchestration
Learn how CDP’s can aid in Customer Journey Orchestration, allowing marketers to visualize the engagement consumers have with their brand.
Customer Journey
Customer Experience Management: How to Provide an Exceptional Omnichannel Customer Experience
Customer experience management is a strategic, company-wide effort aimed at providing the best possible customer experience.
Customer Data Platform (CDP)
CDP industry Sees Strong Growth in APAC
The CDP Institute has published its first State of the CDP Industry report for Asia-Pacific (APAC) in 2022, emphasizing the strong pace of growth compared to the rest of the world.
Customer Journey
Lack of Unified Data Operations Limits CX Innovation, Study Finds
Survey reveals that companies using unified data throughout their operations are more likely to use that data to improve the customer experience. Read more.
Data Privacy
Key Findings from the 2021 CDP Institute Survey
The 2021 CDP Institute Member Survey is out, and there are some interesting findings. One is that consumer businesses are increasing their CDP deployments.
Customer Journey
How to Create a Custom Customer Journey Map
Create a unique customer journey map to make your marketing more precise, pinpointing where you should focus your efforts to maximize conversions.
What Is Customer Experience (CX)?
While the definition of customer experience (CX) is simple, managing it is anything but. Find out how changing consumer expectations are redefining CX.