Ask an Expert: What’s Your ‘Easy Button’ for Marketing?
What if there was an “easy button” to help marketers solve their biggest challenges? We asked marketing leaders to weigh in with what’s on their wish lists.
Category: Marketing
In-depth articles, analysis, and actionable guidance on all things marketing.
Customer Data: A Holiday Gift for Retailers
Exceptional holiday marketing starts with a personal touch. Here are five ways retailers can use customer data to make smarter marketing decisions this season.
9 Personalization Best Practices for Omnichannel Marketers
Marketing leaders share their top tips and personalization best practices brands can use to create more personal connections with customers.
Using Data for Marketing in an Economic Downturn
CDP.com asked marketers about how they use data to future-proof their marketing strategies during periods of economic uncertainty. Here’s what we learned.
Perspectives: ‘Mushy’ Tech Jargon, Marketing Myths, and the Metaverse
Allison Schiff, AdExchanger, dives into the issue with tech jargon, and shares her perspective on marketing trends like cookieless, OTT, CTV and the Metaverse.
Marketing Budgets Increased in 2022. Where is it Being Spent?
Marketing budgets have increased to 9.5 percent of overall company revenue in 2022, up from 6.4 percent in 2021, according to the Gartner 2022 CMO
Marketing
Top Marketing Experts To Follow For The Latest In MarTech, Data, Content, and More
A list of CDP.com’s favorite marketing influencers specializing in topics like martech, content marketing, digital marketing, ABM, AI, and more.
Marketing Automation
Customer Data: The Key to Cross-Channel Optimization
Marketers, stop optimizing within channels and start optimizing across channels. Learn how a holistic approach improves your overall customer experience.