‘Deliver the Cycle of Growth:’ Highlights from the Gartner Marketing Symposium
Delivering profitable growth, and a new approach to personalization were key messages at Gartner Marketing Symposium 2023. Treasure Data CMO Mark Tack explains.
Category: Marketing
In-depth articles, analysis, and actionable guidance on all things marketing.
Take Marketing Automation to the Next Level with a CDP
By deploying a CDP alongside your marketing automation platform, marketers can orchestrate the entire customer journey at scale and in real time.
Retail Media Networks: Optimizing Data Partnerships with a CDP
Retailers are monetizing their data by creating retail media networks. Treasure Data’s Irene Sibaja breaks down the benefits of RMNs, and the role of the CDP.
MarTech Day 2023: Optimizing Operations, ROI, and AI
Key takeaways from the MarTech Day 2023 and Best of Breed Summit events hosted by Scott Briner and Frans Riemersma.
How to Optimize Your Omnichannel Marketing Strategy
Connecting online and offline data to develop a cohesive omnichannel marketing strategy can improve customer experiences and grow your bottom line. Here’s how.
Customer Journey
How to Use a CDP for Customer Journey Orchestration
Marketers can use customer journey orchestration to align physical and digital touch points, and improve customer loyalty, retention, return on ad spend, and the overall customer experience.
Ask An Expert: What Are The Top Marketing Trends for 2023?
This year, we’ll see marketing strategies and MarTech solutions evolve. Experts weigh in on what they think will define the top marketing trends for 2023.
Top 6 Customer Data Visualization Tools for Marketers
When integrated with a CDP, data visualization tools can help marketers easily transform customer insights into different data formats.
The ROI of a Customer Data Platform: Metrics for Marketers
How can marketers quantify the added value that a customer data platform brings to marketing efforts, and across the business?
Marketers, It’s Time to Get Efficient With Your Customer Data
Marketers are cutting their budgets, and consumer spending is tight amid economic uncertainty. Can data efficiency help brands weather the storm?
Ask an Expert: What’s Your ‘Easy Button’ for Marketing?
What if there was an “easy button” to help marketers solve their biggest challenges? We asked marketing leaders to weigh in with what’s on their wish lists.
Customer Data: A Holiday Gift for Retailers
Exceptional holiday marketing starts with a personal touch. Here are five ways retailers can use customer data to make smarter marketing decisions this season.
9 Personalization Best Practices for Omnichannel Marketers
Marketing leaders share their top tips and personalization best practices brands can use to create more personal connections with customers.
Using Data for Marketing in an Economic Downturn
CDP.com asked marketers about how they use data to future-proof their marketing strategies during periods of economic uncertainty. Here’s what we learned.
Perspectives: ‘Mushy’ Tech Jargon, Marketing Myths, and the Metaverse
Allison Schiff, AdExchanger, dives into the issue with tech jargon, and shares her perspective on marketing trends like cookieless, OTT, CTV and the Metaverse.
Marketing Budgets Increased in 2022. Where is it Being Spent?
Marketing budgets have increased to 9.5 percent of overall company revenue in 2022, up from 6.4 percent in 2021, according to the Gartner 2022 CMO
Marketing
Top Marketing Experts To Follow For The Latest In MarTech, Data, Content, and More
A list of CDP.com’s favorite marketing influencers specializing in topics like martech, content marketing, digital marketing, ABM, AI, and more.
Marketing Automation
Customer Data: The Key to Cross-Channel Optimization
Marketers, stop optimizing within channels and start optimizing across channels. Learn how a holistic approach improves your overall customer experience.