2025 Gartner® Critical Capabilities for Customer Data Platforms Read the report
Deepen Your Understanding Of CDP Solutions
Using real-time data within a CDP offers more accurate targeting, better compliance, and better campaign performance overall.
While the core focus of a CDP is on all types of customer data, the right CDP should also allow for the activation of non-customer data to grow ROAS and POAS significantly.
In the sales world, customer data is the key to crafting meaningful, hyper-personalized outreach to all potential and existing buyers in order to create, nurture, and maintain long-lasting connections.
Getting started with data monetization requires the right tech, and an iterative approach. Here’s what you need to know.
With the right data, sales and marketing teams can streamline efforts, enhance lead quality, optimize sales strategy, and segment their customers effectively.
Highlights from the CDP Institute’s July 2023 CDP Industry report reveal how the CDP market is shifting amid economic uncertainty.
Delivering profitable growth, and a new approach to personalization were key messages at Gartner Marketing Symposium.
By deploying a CDP alongside your marketing automation platform, marketers can orchestrate the entire customer journey at scale and in real time.
Retailers are monetizing their data by creating retail media networks. Treasure Data’s Irene Sibaja breaks down the benefits of RMNs, and the role of the CDP.
Key takeaways from the MarTech Day 2023 and Best of Breed Summit events hosted by Scott Briner and Frans Riemersma.
Connecting online and offline data to develop a cohesive omnichannel marketing strategy can improve customer experiences and grow your bottom line. Here’s how.
Marketers can use customer journey orchestration to align physical and digital touch points, and improve customer loyalty, retention, return on ad spend, and the overall customer experience.