CDP WORLD | LAS VEGAS | OCT 24-25 LEARN MORE
Deepen Your Understanding Of CDP Solutions
Getting started with data monetization requires the right tech, and an iterative approach. Here’s what you need to know.
With the right data, sales and marketing teams can streamline efforts, enhance lead quality, optimize sales strategy, and segment their customers effectively.
Highlights from the CDP Institute’s July 2023 CDP Industry report reveal how the CDP market is shifting amid economic uncertainty.
Delivering profitable growth, and a new approach to personalization were key messages at Gartner Marketing Symposium.
By deploying a CDP alongside your marketing automation platform, marketers can orchestrate the entire customer journey at scale and in real time.
Retailers are monetizing their data by creating retail media networks. Treasure Data’s Irene Sibaja breaks down the benefits of RMNs, and the role of the CDP.
Key takeaways from the MarTech Day 2023 and Best of Breed Summit events hosted by Scott Briner and Frans Riemersma.
Connecting online and offline data to develop a cohesive omnichannel marketing strategy can improve customer experiences and grow your bottom line. Here’s how.
Marketers can use customer journey orchestration to align physical and digital touch points, and improve customer loyalty, retention, return on ad spend, and the overall customer experience.
This year, we’ll see marketing strategies and MarTech solutions evolve. Experts weigh in on what they think will define the top marketing trends for 2023.
When integrated with a CDP, data visualization tools can help marketers easily transform customer insights into different data formats.
How can marketers quantify the added value that a customer data platform brings to marketing efforts, and across the business?