Marketing Budgets Increased in 2022. Where is it Being Spent?
Marketing budgets have increased to 9.5 percent of overall company revenue in 2022, up from 6.4 percent in 2021, according to the Gartner 2022 CMO
Category: Marketing
In-depth articles, analysis, and actionable guidance on all things marketing.
Marketing
Top Marketing Experts To Follow For The Latest In MarTech, Data, Content, and More
A list of CDP.com’s favorite marketing influencers specializing in topics like martech, content marketing, digital marketing, ABM, AI, and more.
Marketing Automation
Customer Data: The Key to Cross-Channel Optimization
Marketers, stop optimizing within channels and start optimizing across channels. Learn how a holistic approach improves your overall customer experience.