Next-Best Action: How to Use AI for Predictive Personalization
Next-best action is a technique that uses data-driven insights to predict the next action brands should take with a consumer to optimize experiences.
Category: Artificial Intelligence (AI)
In-depth articles, analysis, and actionable guidance on artificial intelligence and machine learning within the CDP industry.
6 Ways AI is Transforming Marketing and Customer Experience
Artificial intelligence (AI) is transforming marketing and customer experience in new an innovative ways. We asked marketing leaders to share their perspectives.
Infographic: Are Brands Getting Customer Experience and AI Right?
People are open to AI’s growing role in marketing. But what industries are getting it right, and how can brands improve the customer experience? See the data.
Report: Consumers Open to AI in Marketing, But Privacy Concerns Remain
CDP.com asked 2,500+ adults in the U.S. to share their opinions on AI in marketing, customer service, and the customer experience. Here’s what we found.
Artificial Intelligence
Top 4 Enterprise AI Trends for 2022 and Beyond
In 2022 the business world finally got to see artificial intelligence go mainstream. CDP.com covers the top current enterprise AI trends, plus a look into the future.
Customer Journey
Customer Data Maturity Study Reveals Importance of Centralized Customer Data Management
A recent study published by Treasure Data confirms that companies are dedicated to leveraging customer data. Find insights to the survey here.