CDP WORLD | LAS VEGAS | OCT 24-25 LEARN MORE
Deepen Your Understanding Of CDP Solutions
Customer data platforms (CDPs) are recognizing the demand for secure data management in healthcare, and offer solutions that address sensitive data concerns.
Getting started with data monetization requires the right tech, and an iterative approach. Here’s what you need to know.
Data cleansing should be viewed as a primary goal during the CDP implementation process. Here’s what you need to know about keeping your customer data clean.
With the right data, sales and marketing teams can streamline efforts, enhance lead quality, optimize sales strategy, and segment their customers effectively.
By ensuring that sensitive data is kept secure, data clean rooms help businesses avoid compliance risks, while gaining valuable insights from customer data.
Retailers are monetizing their data by creating retail media networks. Treasure Data’s Irene Sibaja breaks down the benefits of RMNs, and the role of the CDP.
Following CDP best practices is the first step to a successful implementation. We asked leading CDP industry leaders to share their advice.
Data privacy compliance is essential to business success, but can be a challenge to manage. Learn how a CDP can help elevate consent management practices.
What’s the difference between zero-party data, first-party data, second-party data, and third-party data?
As third-party cookie deprecation continues, learn how CDPs equipped with identity resolution can help improve data management in a cookieless world.
A data clean room is a secure and anonymous private data exchange where a company matches its first-party data with aggregated data from a second-or-third-party data source.
A new EMEA report says there’s an increasing lack of leadership confidence and an increasing “fear of messing up.” Can more data-driven decision making help?