Data Governance
What is the Difference Between First-Party, Second-Party and Third-Party Data?
What’s the difference between zero-party data, first-party data, second-party data, and third-party data?
Category: Customer Data & Identity
In-depth articles, analysis, and actionable guidance on customer data and identify.
Data Privacy
Identity Resolution: How Marketers Can Prepare For A Cookieless World
As third-party cookie deprecation continues, learn how CDPs equipped with identity resolution can help improve data management in a cookieless world.
Data Privacy
Data Clean Rooms: What Marketers Need to Know
A data clean room is a secure and anonymous private data exchange where a company matches its first-party data with aggregated data from a second-or-third-party data source.
Leadership
Are Leaders Losing Confidence Since COVID-19?
A new EMEA report says there’s an increasing lack of leadership confidence and an increasing “fear of messing up.” Can more data-driven decision making help?
Customer Journey
Lack of Unified Data Operations Limits CX Innovation, Study Finds
Survey reveals that companies using unified data throughout their operations are more likely to use that data to improve the customer experience. Read more.
Customer Journey
Customer Data Maturity Study Reveals Importance of Centralized Customer Data Management
A recent study published by Treasure Data confirms that companies are dedicated to leveraging customer data. Find insights to the survey here.
Data Governance
CDP Best Practices: January 2022 Expert Round-Up
We talked to the leading CDP industry luminaries and trend-setters, getting advice and suggestions for CDP best practices.
Customer Journey
How to Create Four Different Customer Journey Maps
What does your customer journey map really tell you about your customers? Learn how to create 4 types of maps, for personalization and omnichannel marketing.
First Party Data
What is First-Party Data? How To Build a First-Party Data Strategy
What is first-party data? How first-party data (often written “1st party data”) is increasingly important as marketing use of cookies and IDFAs declines.
Customer Journey
A Marketer’s Guide to Customer Data Orchestration
Customer data orchestration is an automated set of processes for efficient, personalized, effective marketing. Here’s how the right CDP choice makes it easy.