
Identity Resolution: How Marketers Can Prepare For A Cookieless World
As third-party cookie deprecation continues, learn how CDPs equipped with identity resolution can help improve data management in a cookieless world.
In-depth articles, analysis, and actionable guidance on customer data and identify.
As third-party cookie deprecation continues, learn how CDPs equipped with identity resolution can help improve data management in a cookieless world.
A data clean room is a secure and anonymous private data exchange where a company matches its first-party data with aggregated data from a second-or-third-party data source.
A new EMEA report says there’s an increasing lack of leadership confidence and an increasing “fear of messing up.” Can more data-driven decision making help?
Survey reveals that companies using unified data throughout their operations are more likely to use that data to improve the customer experience. Read more.
A recent study published by Treasure Data confirms that companies are dedicated to leveraging customer data. Find insights to the survey here.
We talked to the leading CDP industry luminaries and trend-setters, getting advice and suggestions for CDP best practices.
What does your customer journey map really tell you about your customers? Learn how to create 4 types of maps, for personalization and omnichannel marketing.
What is first-party data? How first-party data (often written “1st party data”) is increasingly important as marketing use of cookies and IDFAs declines.
Customer data orchestration is an automated set of processes for efficient, personalized, effective marketing. Here’s how the right CDP choice makes it easy.
What’s the difference between zero-party data, first-party data, second-party data, and third-party data?