Want to Build Your 1P Data Strategy? Start with Trust
Building your 0P and 1P data strategies starts with the consumer. Here are four ways companies can build trust through transparent data privacy practices.
Category: Privacy, Security & Governance
In-depth articles, analysis, and actionable guidance on data privacy, security and governance from CDP.com.
Consent Management, Data Privacy and Your Customer Data Platform
Data privacy compliance is essential to business success, but can be a challenge to manage. Learn how a CDP can help elevate consent management practices.
How to Navigate Data Privacy and Compliance with a CDP
Data privacy and governance is necessary for organizations that use consumer data. Learn how a customer data platform (CDP) helps businesses remain compliant.
Best Practices for Enterprise Data Privacy And Governance
Data privacy and governance must be top-of-mind for every company today, and understanding how to manage it from an operational level is critical.
Data Privacy
How Data Masking Keeps Customer Data Private, Safe and Secure
Data masking, sometimes called data obfuscation, is a technique for modifying data that allows authorized people or applications to use customer data while preventing or limiting its exposure or use by unauthorized people or applications.
Data Governance
What is the CDP Bureau?
The U.S. Bureau of Cyberspace and Digital Policy will advance policies that protect the integrity and security of the internet, while promoting U.S. interests.
Data Privacy
Data Clean Rooms: What Marketers Need to Know
A data clean room is a secure and anonymous private data exchange where a company matches its first-party data with aggregated data from a second-or-third-party data source.