‘Deliver the Cycle of Growth:’ Highlights from the Gartner Marketing Symposium
Delivering profitable growth, and a new approach to personalization were key messages at Gartner Marketing Symposium 2023. Treasure Data CMO Mark Tack explains.
Category: Marketing Technology
In-depth articles, analysis, and actionable guidance on marketing technology (MarTech) from CDP.com
Take Marketing Automation to the Next Level with a CDP
By deploying a CDP alongside your marketing automation platform, marketers can orchestrate the entire customer journey at scale and in real time.
Retail Media Networks: Optimizing Data Partnerships with a CDP
Retailers are monetizing their data by creating retail media networks. Treasure Data’s Irene Sibaja breaks down the benefits of RMNs, and the role of the CDP.
MarTech Day 2023: Optimizing Operations, ROI, and AI
Key takeaways from the MarTech Day 2023 and Best of Breed Summit events hosted by Scott Briner and Frans Riemersma.
State of the CIO: IT Leaders Shift Focus to Efficiency, Revenue
CDP.com dives into Foundry’s “State of the CIO” report, which explores the top challenges and priorities for CIOs and IT leaders in 2023.
Cloud Migration and Your CDP: Enabling Successful Data Management
While a CDP is not required for cloud migration, it can be an invaluable resource for ensuring sensitive customer data is secure and compliant across systems.
In Asset Management, Marketing & Distribution Win With Unified Data
Learn how data-driven partnerships between marketing and distribution can lead to better business outcomes with a customer data platform.
CIOs Eye CDPs to Grow ESG, Sustainable IT Initiatives
CIOs and IT leaders are taking a stand on sustainability as more companies adopt environmental, social, and governance (ESG) policies. Can a CDP help?
An 8-Step Approach to a Successful CDP RFP Process
Learn how to work with stakeholders across your organization to successfully execute an efficient CDP request for proposal (RFP) process for vendor selection.
How to Build a Business Case for a CDP
Demonstrating ROI, efficiency, and cost savings across teams and capabilities is critical when securing executive buy-in for a customer data platform.
10 Capabilities You Need in an Enterprise CDP
Enterprise CDP capabilities should enable marketing, IT and data management teams to quickly ingest, process and analyze data to deliver personalized omnichannel customer experiences.
Ace the RFP Demo: Best Practices for Evaluating MarTech Vendors
Learn the best practices organizations can follow to ensure a collaborative and informative demo during the CDP vendor selection process.
CDP vs. CRM: How to Master Your MarTech Stack
Understand the difference between a customer relationship management platform (CRM) and a customer data platform (CDP), and their roles in the MarTech stack.
Low-Code Platforms: Your IT Team’s Productivity Hack?
New research from Capterra reveals how IT teams are embracing the low-code/no-code development trend – and the challenges they face to get there.
Customer Data Platform (CDP)
Most Popular MarTech Conferences to Consider in 2023
Want to learn more about marketing technology? Check out these martech conferences now to plan your 2023. Summaries and dates are included.
MarTech Landscape: What Trends Will Define 2023?
What’s in store for the future of MarTech? New findings from Scott Brinker and Frans Riemersma dive into the changing MarTech landscape and 2023 trends.
Composable CDP vs. Integrated CDP: What’s the Difference?
Composable CDPs, or unbundled CDPs, are emerging as an alternative approach to building a customer data platform. How does this stack up to an integrated CDP?
Why No-Code Software Will Be Everywhere by 2024
What does the future of MarTech hold? Kris Hughes, Zanate Ventures, explores the promise of no-code marketing software, and how it’s transforming the industry.
MarTech Trends: What Technologies Live Up to the Hype?
What emerging technologies live up to their hype? We take a look at some of today’s biggest MarTech trends, like Web3, AI automation and the rise of DevOps.
Are Low-Code/No-Code Development Platforms Living Up to the Hype?
Low-code/no-code development helps make marketing efforts more efficient without reliance on IT. Learn how a CDP can help data teams manage these platforms.
What is a Digital Experience Platform, and How Does it Compare to a CDP?
A digital experience platform (DXP) allows businesses to manage and improve the omnichannel digital experience. Learn how they work alongside CDPs.
Omnichannel Marketing
How to Integrate a CDP Into Your MarTech Stack
CDP.com helps you understand how and where a CDP can integrate in your MarTech stack to provide maximum value.
Chiefmartec’s Scott Brinker on the MarTech Landscape and Customer Data
Scott Brinker breaks down how to help marketers with integrations, surprises in this year’s marketing tech landscape, and how marketing leaders are adapting their strategies.
CDP vs. Data Warehouse: What’s Best for Your Business?
A CDP vs. a data warehouse: It’s an easy question to ask if you’re looking to choose the right technology for your organization. Here’s what you need to know.
Customer Data Platform (CDP)
CDP vs. DMP: How to Get the Best Value Out of Customer Data
The battle of CDP vs. DMP doesn’t end with a business using one or the other. Learn how CDPs and DMPs can work together to increase value for your business.
MarTech Day 2022: Marketing Technology Landscape Sees Continued Growth
On May 3, 2022, technical marketers across the globe celebrated International MarTech Day (#MarTechDay), a new day of appreciation for all the unsung heroes of the MarTech industry.
Marketing
How Asset Managers Use CDPs to Create the MarTech Stack of the Future
Centralized customer data is the key ingredient for memorable customer experiences, regulatory and privacy compliance, and fuel for innovation for asset managers.
Customer Data Platform (CDP)
CDP industry Sees Strong Growth in APAC
The CDP Institute has published its first State of the CDP Industry report for Asia-Pacific (APAC) in 2022, emphasizing the strong pace of growth compared to the rest of the world.