In-depth articles, analysis, and actionable guidance on marketing technology (martech).
The battle of CDP vs. DMP doesn’t end with a business using one or the other. Learn how CDPs and DMPs can work together to increase value for your business.
On May 3, 2022, technical marketers across the globe celebrated International MarTech Day (#MarTechDay), a new day of appreciation for all the unsung heroes of the MarTech industry.
Want to learn more about marketing technology? Check out these martech conferences now to plan your 2022. Summaries and dates are included.
CDP.com helps you understand how and where a CDP can integrate in your Martech stack, and how it can provide capabilities other platforms cannot match.
Centralized customer data is the key ingredient for memorable customer experiences, regulatory and privacy compliance, and fuel for innovation for asset managers.
Enterprise CDP capabilities should enable marketing, IT and data management teams to quickly ingest, process and analyze data to deliver personalized omnichannel customer experiences.
The CDP Institute has published its first State of the CDP Industry report for Asia-Pacific (APAC) in 2022, emphasizing the strong pace of growth compared to the rest of the world.
