Single Customer View
How to Build a Single Customer View in 5 Steps
Want to know how to build a single customer view? This post, from Treasure Data CMO Tom Treanor, walks you through the process.
Category: Analytics
In-depth articles, analysis, and actionable guidance on analytics applications within the CDP industry.
Lifetime Value (LTV)
How to Improve Customer Lifetime Value (CLTV) with a CDP
Using a CDP to improve LTV will allow you to retain your most valuable customers, increase revenue from less valuable customers, and improve the overall customer experience across multiple touchpoints.