
How Customer Segmentation Improves Loyalty and Retention
Customer data platforms help marketers improve customer segmentation by providing a more comprehensive, data-driven view of audience needs or preferences.
In-depth articles, analysis, and actionable guidance on analytics applications within the CDP industry.
Customer data platforms help marketers improve customer segmentation by providing a more comprehensive, data-driven view of audience needs or preferences.
When integrated with a CDP, data visualization tools can help marketers easily transform customer insights into different data formats.
Understand the metrics and KPIs that data and IT teams can use to measure the ROI of their customer data platform (CDP) initiatives.
What is zero-party data? Learn how brands are using 0P data to create more relevant and personalized customer experiences, while boosting brand loyalty.
Want to know how to build a single customer view? This post walks you through the process.
Multi-touch attribution is an attribution model that lets you break down each touch point to make data-driven decisions that inform future marketing efforts and see
Learn how organizations can help marketers make most out of the data opportunities provided by a single customer view within a customer data platform.
Implementing a single customer view is a critical first step in delivering valuable and relevant experiences to your customers.
Using a CDP to improve LTV will allow you to retain your most valuable customers, increase revenue from less valuable customers, and improve the overall customer experience across multiple touchpoints.