Essential CDP Use Cases for Customer Data and Analytics
What are the top CDP use cases for customer data analytics today, and how are they helping marketers engage customers more efficiently and effectively?
Category: Analytics
In-depth articles, analysis, and actionable guidance on analytics applications within the CDP industry.
What Analytics Capabilities Should You Look for in a CDP?
Learn how CDPs empower marketing, sales, and customer service with powerful data analytics capabilities, and how they can impact the customer experience.
Structured Data vs. Unstructured Data, Explained
Learn the difference between unstructured data, structured data, and semi-structured data, along with how a CDP transforms these data points into insights.
How Customer Segmentation Improves Loyalty and Retention
Customer data platforms help marketers improve customer segmentation by providing a more comprehensive, data-driven view of audience needs or preferences.
Top 6 Customer Data Visualization Tools for Marketers
When integrated with a CDP, data visualization tools can help marketers easily transform customer insights into different data formats.
The ROI of a Customer Data Platform: Value for IT and Data Teams
Understand the metrics and KPIs that data and IT teams can use to measure the ROI of their customer data platform (CDP) initiatives.
Zero-Party Data: The Next Frontier in Building Brand Loyalty?
What is zero-party data? Learn how brands are using 0P data to create more relevant and personalized customer experiences, while boosting brand loyalty.
Single Customer View
5 Steps To Building A Single Customer View
Want to know how to build a single customer view? This post walks you through the process.
A Complete Marketer’s Guide to Multi-Touch Attribution and Models
Multi-touch attribution is an attribution model that lets you break down each touch point to make data-driven decisions that inform future marketing efforts and see
So, You Have A Single Customer View. How Do You Get Marketers To Use It?
Learn how organizations can help marketers make most out of the data opportunities provided by a single customer view within a customer data platform.
Marketing
How to Turn Data Into Currency with a Single Customer View
Implementing a single customer view is a critical first step in delivering valuable and relevant experiences to your customers.
Lifetime Value (LTV)
How to Improve Customer Lifetime Value with a CDP
Using a CDP to improve LTV will allow you to retain your most valuable customers, increase revenue from less valuable customers, and improve the overall customer experience across multiple touchpoints.