How Customer Segmentation Improves Loyalty and Retention
Customer data platforms help marketers improve customer segmentation by providing a more comprehensive, data-driven view of audience needs or preferences.
Category: Analytics
In-depth articles, analysis, and actionable guidance on analytics applications within the CDP industry.
Top 6 Customer Data Visualization Tools for Marketers
When integrated with a CDP, data visualization tools can help marketers easily transform customer insights into different data formats.
The ROI of a Customer Data Platform: Value for IT and Data Teams
Understand the metrics and KPIs that data and IT teams can use to measure the ROI of their customer data platform (CDP) initiatives.
Zero-Party Data: The Next Frontier in Building Brand Loyalty?
What is zero-party data? Learn how brands are using 0P data to create more relevant and personalized customer experiences, while boosting brand loyalty.
Single Customer View
5 Steps To Building A Single Customer View
Want to know how to build a single customer view? This post walks you through the process.
A Complete Marketer’s Guide to Multi-Touch Attribution and Models
Multi-touch attribution is an attribution model that lets you break down each touch point to make data-driven decisions that inform future marketing efforts and see
So, You Have A Single Customer View. How Do You Get Marketers To Use It?
Learn how organizations can help marketers make most out of the data opportunities provided by a single customer view within a customer data platform.
Marketing
How to Turn Data Into Currency with a Single Customer View
Implementing a single customer view is a critical first step in delivering valuable and relevant experiences to your customers.
Lifetime Value (LTV)
How to Improve Customer Lifetime Value (CLTV) with a CDP
Using a CDP to improve LTV will allow you to retain your most valuable customers, increase revenue from less valuable customers, and improve the overall customer experience across multiple touchpoints.