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- How Next-Best Action Makes Customer Journeys Simple
- Data Monetization: The Next Big Revenue Stream for Brands?
- Digital Transformation: 4 Ways To Develop a Successful Strategy
- ‘Deliver the Cycle of Growth:’ Highlights from the Gartner Marketing Symposium
- Take Marketing Automation to the Next Level with a CDP
- Data Governance: Best Practices for Secure Data Management
- Using a Data Clean Room to Enhance Data Privacy
- Retail Media Networks: Optimizing Data Partnerships with a CDP
- MarTech Day 2023: Optimizing Operations, ROI, and AI
- State of the CIO: IT Leaders Shift Focus to Efficiency, Revenue
- How Can Big Data Improve the Customer Experience?
- Top MarTech & CDP Industry Analysts You Need to Know
- How to Optimize Your Omnichannel Marketing Strategy
- Cloud Migration and Your CDP: Enabling Successful Data Management
- In Asset Management, Marketing & Distribution Win With Unified Data
- It’s Time to Kickstart Your Digital Transformation with a CDP
- A 4-Step Approach to Better CX with Unified Customer Data
- CIOs Eye CDPs to Grow ESG, Sustainable IT Initiatives
- How AI-Powered CDPs Give Marketers a Data-Driven Edge
- An 8-Step Approach to a Successful CDP RFP Process
- What is GRC, and How Does It Enable Cybersecurity?
- Top 4 Benefits of a CDP: From Insights to Optimization
- Using Customer Data for Growth at IDC Directions 2023
- Ask an Expert: What Makes a Great Customer Experience?
- How to Build a Business Case for a CDP
- 6 Innovative Ways CDPs Are Fueling Digital Transformation
- AI Use Cases That Will Shape Marketing in 2023
- 10 Capabilities You Need in an Enterprise CDP
- Ace the RFP Demo: Best Practices for Evaluating MarTech Vendors
- CDP vs. CRM: How to Master Your MarTech Stack
- 5 Ways Companies Can Use Big Data to Improve Cybersecurity
- Top CDP Use Cases and How To Develop Them
- Essential CDP Use Cases for Customer Data and Analytics
- What Analytics Capabilities Should You Look for in a CDP?
- Top Customer Experience Trends That Will Define 2023
- 4 Ways to Get Business Value from a CDP
- Structured Data vs. Unstructured Data, Explained
- How to Launch a Customer Data Platform Pilot Program
- What Makes A Successful Innovation Team?
- How to Use a CDP for Customer Journey Orchestration
- Low-Code Platforms: Your IT Team’s Productivity Hack?
- Ask An Expert: What Are The Top Marketing Trends for 2023?
- How Customer Segmentation Improves Loyalty and Retention
- How to Improve Your Ad Spend with a CDP
- The Hidden ROI of a CDP: Driving Digital Transformation
- Top 6 Customer Data Visualization Tools for Marketers
- The ROI of a Customer Data Platform: Value for IT and Data Teams
- CDP Use Cases: Understanding Digital Maturity
- Most Popular MarTech Conferences to Consider in 2023
- The ROI of a Customer Data Platform: Metrics for Marketers
- MarTech Landscape: What Trends Will Define 2023?
- Can a Center of Excellence Solve CDP Buy-In Challenges?
- Marketers, It’s Time to Get Efficient With Your Customer Data
- CIOs, CMOs & CDOs: The Keys to a Successful CDP Implementation
- Data-Driven Customer Service is Essential For Great CX – Here’s Why
- Ask an Expert: What’s Your ‘Easy Button’ for Marketing?
- Want to Build Your 1P Data Strategy? Start with Trust
- Composable CDP vs. Integrated CDP: What’s the Difference?
- Asset Managers Look to CDPs for Better CX, Survey Finds
- How Retailers Can Turn Customer Data Into Customer Loyalty
- Making Better Inventory Decisions with Customer Data
- How to Elevate Customer Loyalty and Retention with a CDP
- 5 Common CDP Challenges (And How To Overcome Them)
- Customer Data: A Holiday Gift for Retailers
- ‘Look Into the Customer’s Eyes:’ Improving Retail Relevancy
- How CDPs Achieve Operational Efficiency and Growth for Asset Managers
- Why No-Code Software Will Be Everywhere by 2024
- MarTech Trends: What Technologies Live Up to the Hype?
- How to Create Four Different Customer Journey Maps
- How to Make a Custom Customer Journey Map
- How to Achieve Data Democratization With a CDP
- Zero-Party Data: The Next Frontier in Building Brand Loyalty?
- 8 CDP Best Practices for Marketers and Data Leaders
- How to Deliver Customer Experience Personalization with a CDP
- Consent Management, Data Privacy and Your Customer Data Platform
- AI for Next-Gen Marketers: Personalizing Experiences with Customer Data
- How to Choose the Right CDP: Why Integrations Matter
- Who Should Be On Your CDP Implementation Team?
- How to Navigate Data Privacy and Compliance with a CDP
- 9 Personalization Best Practices for Omnichannel Marketers
- Next-Best Action: How to Use AI for Predictive Personalization
- The Complete Guide to Customer Journey Mapping
- Using Data for Marketing in an Economic Downturn
- Perspectives: ‘Mushy’ Tech Jargon, Marketing Myths, and the Metaverse
- 5 Steps To Building A Single Customer View
- A Complete Marketer’s Guide to Multi-Touch Attribution and Models
- The Top 5 Skills Modern C-Suite Executives Need to Succeed
- Are Low-Code/No-Code Development Platforms Living Up to the Hype?
- MarTech, CDP Industry Growth Slows Amid Economic Uncertainty
- How OEMs are Expanding Marketing by Doing More with Data
- What is a Digital Experience Platform, and How Does it Compare to a CDP?
- How to Implement and Activate Centralized Customer Data
- What is the Difference Between First-Party, Second-Party and Third-Party Data?
- How to Integrate a CDP Into Your MarTech Stack
- Top 5 Priorities, Challenges For CIOs To Recession-Proof Their Business
- 6 Ways AI is Transforming Marketing and Customer Experience
- Chiefmartec’s Scott Brinker on the MarTech Landscape and Customer Data
- So, You Have A Single Customer View. How Do You Get Marketers To Use It?
- Customer Data Perspectives: Why You Need a CDP
- Best Practices for Enterprise Data Privacy And Governance
- Driving Digital Transformation in Life Sciences with a CDP
- Marketing Budgets Increased in 2022. Where is it Being Spent?
- How A Leading Financial CITO Aims to Maximize Customer Data
- CDP vs. Data Warehouse: What’s Best for Your Business?
- How to Turn Data Into Currency with a Single Customer View
- CX Analytics: How to Measure and Improve the Customer Experience
- Infographic: Are Brands Getting Customer Experience and AI Right?
- Identity Resolution: How Marketers Can Prepare For A Cookieless World
- CDP vs. DMP: How to Get the Best Value Out of Customer Data
- MarTech Day 2022: Marketing Technology Landscape Sees Continued Growth
- Report: Consumers Open to AI in Marketing, But Privacy Concerns Remain
- Top 4 Enterprise AI Trends for 2022 and Beyond
- How Data Masking Keeps Customer Data Private, Safe and Secure
- Should You Build vs Buy a CDP? – CDP Institute
- What is the CDP Bureau?
- Top Marketing Experts To Follow For The Latest In MarTech, Data, Content, and More
- What is Driving the Future of Personalization in Digital Marketing?
- Customer Experience Management: How to Provide an Exceptional Omnichannel Customer Experience
- Data Clean Rooms: What Marketers Need to Know
- How to Improve Customer Lifetime Value with a CDP
- How Asset Managers Use CDPs to Create the MarTech Stack of the Future
- What CDP Use Cases Should You Focus On?
- Are Leaders Losing Confidence Since COVID-19?
- CDP Industry in EMEA Doubles Funding in 2022
- CDP industry Sees Strong Growth in APAC
- Customer Data Platform Industry Update – January 2022
- Lack of Unified Data Operations Limits CX Innovation, Study Finds
- Customer Data Maturity Study Reveals Importance of Centralized Customer Data Management
- What is the CIO’s Role in Selecting a CDP?
- Key Findings from the 2021 CDP Institute Survey
- Report: Organizational Engagement Drives Successful CDP Projects
- How CDPs Enable Successful Digital Transformation
- What is First-Party Data? How To Build a First-Party Data Strategy
- 4 Reasons Companies Are Turning to CDPs
- Why DTC Is The Next Step For CPG Brands
- A Marketer’s Guide to Customer Data Orchestration
- Customer Data: The Key to Cross-Channel Optimization
- What Is Customer Experience (CX)?