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2025 Gartner® Critical Capabilities for Customer Data Platforms
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Categories
Analytics
Artificial Intelligence (AI)
CDP Industry
CDP Strategy
CDP Use Cases
Customer Data & Identity
Customer Experience
Digital Transformation
Marketing
Marketing Technology
Personalization
Privacy, Security & Governance
Privacy, Security & Governance
Articles
Is 2024 the Year of the CDP?
How To Implement Identity Resolution And Privacy Compliance With An Identity Graph In A CDP
How To Do More Accurate Targeting With Real-Time Data In A CDP
Growing ROAS and POAS with Non-Customer Data in A CDP
How to Leverage Customer Data for Hyper-Personalized Sales Outreach
Striking the Right Balance Between Data Protection and Regulatory Compliance
How to Use a CDP with AI to Automate Data Cleansing
Is Your Company Ready for Data Monetization?
How to Democratize AI Across the Enterprise with a CDP
HIPAA, Healthcare, and Data Privacy with a CDP
Top Data Monetization Strategies: Maximize Value with a CDP
AI & ML: Defining the New Era of Personalization at Scale
A CDP is Foundational for Great AI – Here’s Why
Ditch the Dirty Data: Elements of Data Cleansing
From Insights To Sales: How To Optimize Data For B2B Customer Acquisition
CDP Industry Market Trends: Tighter Budgets, And New Value
5 Common Data Analysis Mistakes – And How to Avoid Them
Register For Free For The 2nd Annual CDP World Conference
CDP Use Cases for Customer Service: How to Connect the Customer Journey
Customer Data Security: Best Practices for Data Privacy
AI in Procurement: How Machine Learning is Changing the Game
How Next-Best Action Makes Customer Journeys Simple
Data Monetization: The Next Big Revenue Stream for Brands?
Digital Transformation: 4 Ways To Develop a Successful Strategy
‘Deliver the Cycle of Growth:’ Highlights from the Gartner Marketing Symposium
Take Marketing Automation to the Next Level with a CDP
Data Governance: Best Practices for Secure Data Management
Using a Data Clean Room to Enhance Data Privacy
Retail Media Networks: Optimizing Data Partnerships with a CDP
MarTech Day 2023: Optimizing Operations, ROI, and AI
State of the CIO: IT Leaders Shift Focus to Efficiency, Revenue
How Can Big Data Improve the Customer Experience?
Top MarTech & CDP Industry Analysts You Need to Know
How to Optimize Your Omnichannel Marketing Strategy
Cloud Migration and Your CDP: Enabling Successful Data Management
In Asset Management, Marketing & Distribution Win With Unified Data
It’s Time to Kickstart Your Digital Transformation with a CDP
A 4-Step Approach to Better CX with Unified Customer Data
CIOs Eye CDPs to Grow ESG, Sustainable IT Initiatives
How AI-Powered CDPs Give Marketers a Data-Driven Edge
What is GRC, and How Does It Enable Cybersecurity?
Ask an Expert: What Makes a Great Customer Experience?
How to Build a Business Case for a CDP
6 Innovative Ways CDPs Are Fueling Digital Transformation
AI Use Cases That Will Shape Marketing in 2023
10 Capabilities You Need in an Enterprise CDP
Ace the RFP Demo: Best Practices for Evaluating MarTech Vendors
An 8-Step Approach to a Successful CDP RFP Process
CDP vs. CRM: How to Master Your MarTech Stack
5 Ways Companies Can Use Big Data to Improve Cybersecurity
Top CDP Use Cases and How To Develop Them
Essential CDP Use Cases for Customer Data and Analytics
What Analytics Capabilities Should You Look for in a CDP?
Top Customer Experience Trends That Will Define 2023
4 Ways to Get Business Value from a CDP
Structured Data vs. Unstructured Data, Explained
How to Launch a Customer Data Platform Pilot Program
What Makes A Successful Innovation Team?
How to Use a CDP for Customer Journey Orchestration
Low-Code Platforms: Your IT Team’s Productivity Hack?
Ask An Expert: What Are The Top Marketing Trends for 2023?
How Customer Segmentation Improves Loyalty and Retention
How to Improve Your Ad Spend with a CDP
The Hidden ROI of a CDP: Driving Digital Transformation
Top 6 Customer Data Visualization Tools for Marketers
The ROI of a Customer Data Platform: Value for IT and Data Teams
CDP Use Cases: Understanding Digital Maturity
Most Popular MarTech Conferences to Consider in 2024/2025
The ROI of a Customer Data Platform: Metrics for Marketers
MarTech Landscape: What Trends Will Define 2023?
Can a Center of Excellence Solve CDP Buy-In Challenges?
Marketers, It’s Time to Get Efficient With Your Customer Data
CIOs, CMOs & CDOs: The Keys to a Successful CDP Implementation
Data-Driven Customer Service is Essential For Great CX – Here’s Why
Ask an Expert: What’s Your ‘Easy Button’ for Marketing?
Want to Build Your 1P Data Strategy? Start with Trust
Composable CDP vs. Integrated CDP: What’s the Difference?
Asset Managers Look to CDPs for Better CX, Survey Finds
How Retailers Can Turn Customer Data Into Customer Loyalty
Making Better Inventory Decisions with Customer Data
How to Elevate Customer Loyalty and Retention with a CDP
5 Common CDP Challenges (And How To Overcome Them)
Customer Data: A Holiday Gift for Retailers
‘Look Into the Customer’s Eyes:’ Improving Retail Relevancy
How CDPs Achieve Operational Efficiency and Growth for Asset Managers
Why No-Code Software Will Be Everywhere by 2024
MarTech Trends: What Technologies Live Up to the Hype?
How to Create Four Different Customer Journey Maps
How to Make a Custom Customer Journey Map
How to Achieve Data Democratization With a CDP
Zero-Party Data: The Next Frontier in Building Brand Loyalty?
8 CDP Best Practices for Marketers and Data Leaders
How to Deliver Customer Experience Personalization with a CDP
Consent Management, Data Privacy and Your Customer Data Platform
AI for Next-Gen Marketers: Personalizing Experiences with Customer Data
How to Choose the Right CDP: Why Integrations Matter
Who Should Be On Your CDP Implementation Team?
How to Navigate Data Privacy and Compliance with a CDP
9 Personalization Best Practices for Omnichannel Marketers
Next-Best Action: How to Use AI for Predictive Personalization
The Complete Guide to Customer Journey Mapping
Using Data for Marketing in an Economic Downturn
Perspectives: ‘Mushy’ Tech Jargon, Marketing Myths, and the Metaverse
5 Steps To Building A Single Customer View
A Complete Marketer’s Guide to Multi-Touch Attribution and Models
The Top 5 Skills Modern C-Suite Executives Need to Succeed
Data Monetization: Enabling New Revenue Streams with a CDP
Are Low-Code/No-Code Development Platforms Living Up to the Hype?
MarTech, CDP Industry Growth Slows Amid Economic Uncertainty
How OEMs are Expanding Marketing by Doing More with Data
What is a Digital Experience Platform, and How Does it Compare to a CDP?
How to Implement and Activate Centralized Customer Data
What is the Difference Between First-Party, Second-Party and Third-Party Data?
How to Integrate a CDP Into Your MarTech Stack
Top 5 Priorities, Challenges For CIOs To Recession-Proof Their Business
6 Ways AI is Transforming Marketing and Customer Experience
Chiefmartec’s Scott Brinker on the MarTech Landscape and Customer Data
So, You Have A Single Customer View. How Do You Get Marketers To Use It?
Customer Data Perspectives: Why You Need a CDP
Best Practices for Enterprise Data Privacy And Governance
Driving Digital Transformation in Life Sciences with a CDP
Marketing Budgets Increased in 2022. Where is it Being Spent?
How A Leading Financial CITO Aims to Maximize Customer Data
CDP vs. Data Warehouse: What’s Best for Your Business?
How to Turn Data Into Currency with a Single Customer View
CX Analytics: How to Measure and Improve the Customer Experience
Infographic: Are Brands Getting Customer Experience and AI Right?
Identity Resolution: How Marketers Can Prepare For A Cookieless World
CDP vs. DMP: How to Get the Best Value Out of Customer Data
MarTech Day 2022: Marketing Technology Landscape Sees Continued Growth
Report: Consumers Open to AI in Marketing, But Privacy Concerns Remain
Top 4 Enterprise AI Trends for 2022 and Beyond
How Data Masking Keeps Customer Data Private, Safe and Secure
Should You Build vs Buy a CDP? – CDP Institute
What is the CDP Bureau?
Top Marketing Experts To Follow For The Latest In MarTech, Data, Content, and More
What is Driving the Future of Personalization in Digital Marketing?
Customer Experience Management: How to Provide an Exceptional Omnichannel Customer Experience
Data Clean Rooms: What Marketers Need to Know
How to Improve Customer Lifetime Value with a CDP
How Asset Managers Use CDPs to Create the MarTech Stack of the Future
Top Benefits of a CDP: A 4-Step Approach to Better Customer Experience
What CDP Use Cases Should You Focus On?
Are Leaders Losing Confidence Since COVID-19?
CDP Industry in EMEA Doubles Funding in 2022
CDP industry Sees Strong Growth in APAC
Customer Data Platform Industry Update – January 2022
Lack of Unified Data Operations Limits CX Innovation, Study Finds
Customer Data Maturity Study Reveals Importance of Centralized Customer Data Management
What is the CIO’s Role in Selecting a CDP?
Key Findings from the 2021 CDP Institute Survey
Report: Organizational Engagement Drives Successful CDP Projects
How CDPs Enable Successful Digital Transformation
What is First-Party Data? How To Build a First-Party Data Strategy
4 Reasons Companies Are Turning to CDPs
Why DTC Is The Next Step For CPG Brands
A Marketer’s Guide to Customer Data Orchestration
Customer Data: The Key to Cross-Channel Optimization
What Is Customer Experience (CX)?
7 Ways to Elevate Customer Service with a CDP
