Research
Industry Studies
19 reports from Gartner, Forrester, IDC, CDP Institute, and more. Market data, analyst insights, and strategic frameworks.
Essential Reports
Forrester
The Forrester Wave™: Customer Data Platforms For B2C, Q3 2024
Independent analyst evaluation of B2C CDP vendors. Treasure Data named a Leader, scoring highest in AI-native architecture and real-time activation capabilities.
Download ReportForrester
The Forrester Wave™: Customer Data Platforms For B2B, Q3 2025
Independent analyst evaluation of B2B CDP vendors. Treasure Data named a Leader for enterprise account-based marketing, AI decisioning, and cross-functional data unification.
Download ReportThe Martech Weekly
AI Agents in the Enterprise: From Pilots to Proof
Research from The Martech Weekly featuring 13 martech leaders and 8 deployed AI agents. Insights on enterprise AI adoption, ROI, and real-world implementation.
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Industry Report
Data Privacy, Security, and the Importance of Trust
Industry Report
Report: Connect the Customer Journey Across All Stages
Industry Report
The CDP Value Chain: Baseline Uses to Business Transformation
Industry Report
CDPs in Asset Management: Myth and Reality
Industry Report
Managing Data for AI: Role of the CDP
MarTech
Asset Management MarTech Stack Insights and Trends
Industry Report
How to Optimize Your First-Party Data Strategy
Industry Report
The 2022 State of Marketing AI Report
Industry Report
Q2 2022 Market Report: Digital Media and Marketing
Industry Report
The CIO and CDO Customer Data Playbook: Driving Growth and Personalized Customer Experiences
Forbes
Forbes/Treasure Data Customer Experience Survey 2022
Industry Report
Getting Personal: Consumer Perspectives on AI in Marketing and Customer Service
Industry Report
How to Leverage a Customer Data Platform for Contact Center Success
Industry Report
The State of Customer Journey Management
Industry Report
Customer Data Platform Industry in APAC
Industry Report
Customer Data Platform Industry in EMEA
Industry Report
2022 State of the CDP
Industry Report
Customer Data Maturity: Strategies, Capabilities & Trends
Industry Report
Unified Data Operations and the Customer Experience in 2022
Essential CDP Research
Analyst evaluations, enterprise AI adoption research, and strategic frameworks — free to download.