How to Implement and Activate Centralized Customer Data
Isaac Sacolick, StarCIO, recounts his conversation with Kim Davis, editorial director, MarTech, on CDP implementation and overall CDP strategy.
Category: CDP Strategy
In-depth articles, analysis, and actionable guidance on CDP strategy.
Omnichannel Marketing
How to Integrate a CDP Into Your MarTech Stack
CDP.com helps you understand how and where a CDP can integrate in your MarTech stack to provide maximum value.
Top 5 Priorities, Challenges For CIOs To Recession-Proof Their Business
CIOs must balance managing technology investments for business value and growth, while being more fiscally conservative among challenging economic conditions.
How A Leading Financial CITO Aims to Maximize Customer Data
Dale Tuck, Primerica, gives his advice on tech implementations, which data is most important, and how to think about hiring and retaining talent.
Marketing
How to Turn Data Into Currency with a Single Customer View
Implementing a single customer view is a critical first step in delivering valuable and relevant experiences to your customers.
Customer Data Platform (CDP)
Should You Build or Buy a Customer Data Platform (CDP)?
Should you even consider building your own CDP? They are defined as packaged software, so is it a wise decision?
Data Governance
CDP Best Practices: January 2022 Expert Round-Up
We talked to the leading CDP industry luminaries and trend-setters, getting advice and suggestions for CDP best practices.
Data Governance
4 Reasons Companies Are Turning to CDPs
Customer Data Platforms (CDPs) are being used for everything from navigating COVID response to creating personalized customer journeys. Here’s why.