How to Build a Business Case for a CDP
Demonstrating ROI, efficiency, and cost savings across teams and capabilities is critical when securing executive buy-in for a customer data platform.
Category: CDP Strategy
In-depth articles, analysis, and actionable guidance on CDP strategy.
An 8-Step Approach to a Successful CDP RFP Process
Learn how to work with stakeholders across your organization to successfully execute an efficient CDP request for proposal (RFP) process for vendor selection.
Ace the RFP Demo: Best Practices for Evaluating MarTech Vendors
Learn the best practices organizations can follow to ensure a collaborative and informative demo during the CDP vendor selection process.
4 Ways to Get Business Value from a CDP
Here are five ways you can begin to demonstrate business value from your customer data platform, from creating a single customer view, to reducing ad spend.
Structured Data vs. Unstructured Data, Explained
Learn the difference between unstructured data, structured data, and semi-structured data, along with how a CDP transforms these data points into insights.
How to Launch a Customer Data Platform Pilot Program
A CDP pilot program can set the stage for short-term success, and achieve long-term goals. Here’s what you need to know to successfully test your CDP use cases.
The ROI of a Customer Data Platform: Value for IT and Data Teams
Understand the metrics and KPIs that data and IT teams can use to measure the ROI of their customer data platform (CDP) initiatives.
Can a Center of Excellence Solve CDP Buy-In Challenges?
Getting buy-in for a CDP requires alignment from key stakeholders around goals, priorities and implementation.
Want to Build Your 1P Data Strategy? Start with Trust
Building your 0P and 1P data strategies starts with the consumer. Here are four ways companies can build trust through transparent data privacy practices.
5 Common CDP Challenges (And How To Overcome Them)
Finding the right CDP for your business can come with challenges. Here’s five things to look out for when preparing your CDP strategy, and vendor selection.
8 CDP Best Practices for Marketers and Data Leaders
Following CDP best practices is the first step to a successful implementation. We asked leading CDP industry leaders to share their advice.
AI for Next-Gen Marketers: Personalizing Experiences with Customer Data
Paul Roetzer, Marketing AI Institute, shares his outlook on the future of artificial intelligence in this episode of “Customer Data Perspectives” from CDP.com.
How to Choose the Right CDP: Why Integrations Matter
CDP integrations are a critical component when evaluating the right customer data platform vendor. Here’s five things you should look out for when choosing the right CDP for you.
Who Should Be On Your CDP Implementation Team?
Learn how to build the right customer data platform (CDP) implementation team, and what it means to create a CDP center of excellence.
How to Implement and Activate Centralized Customer Data
Isaac Sacolick, StarCIO, recounts his conversation with Kim Davis, editorial director, MarTech, on CDP implementation and overall CDP strategy.
Omnichannel Marketing
How to Integrate a CDP Into Your MarTech Stack
CDP.com helps you understand how and where a CDP can integrate in your MarTech stack to provide maximum value.
Top 5 Priorities, Challenges For CIOs To Recession-Proof Their Business
CIOs must balance managing technology investments for business value and growth, while being more fiscally conservative among challenging economic conditions.
How A Leading Financial CITO Aims to Maximize Customer Data
Dale Tuck, Primerica, gives his advice on tech implementations, which data is most important, and how to think about hiring and retaining talent.
Marketing
How to Turn Data Into Currency with a Single Customer View
Implementing a single customer view is a critical first step in delivering valuable and relevant experiences to your customers.
Customer Data Platform (CDP)
Should You Build vs Buy a CDP? – CDP Institute
Should you build vs buy your CDP? The CDP Institute weighs in on this important consideration, and explains the risks.
Data Governance
4 Reasons Companies Are Turning to CDPs
Customer Data Platforms (CDPs) are being used for everything from navigating COVID response to creating personalized customer journeys. Here’s why.