CDP Best Practices: January 2022 Expert Round-Up
We talked to the leading CDP industry luminaries and trend-setters, getting advice and suggestions for best practices when selecting and using a CDP.
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We talked to the leading CDP industry luminaries and trend-setters, getting advice and suggestions for best practices when selecting and using a CDP.
CIOs should take a primary role to discuss the need for CDPs, the growth opportunities CDPs enable, and the due diligence on the scalability, security, and flexibility of customer profile data solutions.
Should you even consider building your own CDP? They are defined as packaged software, so is it a wise decision?
Organizational issues, not technical ones, are the main cause for failure in CDP deployment and ROI.
Use of Customer Data Platforms (CDPs) is on the rise for everything from understanding customer COVID response to personalized customer journeys. Here’s why.