How to Integrate a CDP Into Your MarTech Stack
CDP.com helps you understand how and where a CDP can integrate in your Martech stack, and how it can provide capabilities other platforms cannot match.
In-depth articles, analysis, and actionable guidance on CDP strategy.
CDP.com helps you understand how and where a CDP can integrate in your Martech stack, and how it can provide capabilities other platforms cannot match.
Dale Tuck, Primerica, gives his advice on tech implementations, which data is most important, and how to think about hiring and retaining talent.
Implementing a single customer view is a critical first step in delivering valuable and relevant experiences to your customers.
Should you even consider building your own CDP? They are defined as packaged software, so is it a wise decision?
We talked to the leading CDP industry luminaries and trend-setters, getting advice and suggestions for CDP best practices.
Customer Data Platforms (CDPs) are being used for everything from navigating COVID response to creating personalized customer journeys. Here’s why.