
How to Build a Business Case for a CDP
Demonstrating ROI, efficiency, and cost savings across teams and capabilities is critical when securing executive buy-in for a customer data platform.
In-depth articles, analysis, and actionable guidance on CDP strategy.
Demonstrating ROI, efficiency, and cost savings across teams and capabilities is critical when securing executive buy-in for a customer data platform.
Learn how to work with stakeholders across your organization to successfully execute an efficient CDP request for proposal (RFP) process for vendor selection.
Learn the best practices organizations can follow to ensure a collaborative and informative demo during the CDP vendor selection process.
Here are five ways you can begin to demonstrate business value from your customer data platform, from creating a single customer view, to reducing ad spend.
Learn the difference between unstructured data, structured data, and semi-structured data, along with how a CDP transforms these data points into insights.
A CDP pilot program can set the stage for short-term success, and achieve long-term goals. Here’s what you need to know to successfully test your CDP use cases.
Understand the metrics and KPIs that data and IT teams can use to measure the ROI of their customer data platform (CDP) initiatives.
Getting buy-in for a CDP requires alignment from key stakeholders around goals, priorities and implementation.
Building your 0P and 1P data strategies starts with the consumer. Here are four ways companies can build trust through transparent data privacy practices.
Finding the right CDP for your business can come with challenges. Here’s five things to look out for when preparing your CDP strategy, and vendor selection.
Following CDP best practices is the first step to a successful implementation. We asked leading CDP industry leaders to share their advice.
Paul Roetzer, Marketing AI Institute, shares his outlook on the future of artificial intelligence in this episode of “Customer Data Perspectives” from CDP.com.
CDP integrations are a critical component when evaluating the right customer data platform vendor. Here’s five things you should look out for when choosing the right CDP for you.
Learn how to build the right customer data platform (CDP) implementation team, and what it means to create a CDP center of excellence.
Isaac Sacolick, StarCIO, recounts his conversation with Kim Davis, editorial director, MarTech, on CDP implementation and overall CDP strategy.
CDP.com helps you understand how and where a CDP can integrate in your MarTech stack to provide maximum value.
CIOs must balance managing technology investments for business value and growth, while being more fiscally conservative among challenging economic conditions.
Dale Tuck, Primerica, gives his advice on tech implementations, which data is most important, and how to think about hiring and retaining talent.
Implementing a single customer view is a critical first step in delivering valuable and relevant experiences to your customers.
Should you build vs buy your CDP? The CDP Institute weighs in on this important consideration, and explains the risks.
Customer Data Platforms (CDPs) are being used for everything from navigating COVID response to creating personalized customer journeys. Here’s why.