Retail Media Networks: Optimizing Data Partnerships with a CDP
Retailers are monetizing their data by creating retail media networks. Treasure Data’s Irene Sibaja breaks down the benefits of RMNs, and the role of the CDP.
Author: Irene Sibaja
How Retailers Can Turn Customer Data Into Customer Loyalty
Irene Sibaja, Treasure Data, shares her tips on how retailers can transform customer data into connected experiences that drive retention and loyalty.