‘Look Into the Customer’s Eyes:’ Improving Retail Relevancy
Ted Rubin shares his perspectives on the dos and don’ts of customer experience in retail, and how to prepare for new technologies like the Metaverse and Web3.
Author: Isaac Sacolick
AI for Next-Gen Marketers: Personalizing Experiences with Customer Data
Paul Roetzer, Marketing AI Institute, shares his outlook on the future of artificial intelligence in this episode of “Customer Data Perspectives” from CDP.com.
Perspectives: ‘Mushy’ Tech Jargon, Marketing Myths, and the Metaverse
Allison Schiff, AdExchanger, dives into the issue with tech jargon, and shares her perspective on marketing trends like cookieless, OTT, CTV and the Metaverse.
How to Implement and Activate Centralized Customer Data
Isaac Sacolick, StarCIO, recounts his conversation with Kim Davis, editorial director, MarTech, on CDP implementation and overall CDP strategy.
Chiefmartec’s Scott Brinker on the MarTech Landscape and Customer Data
Scott Brinker breaks down how to help marketers with integrations, surprises in this year’s marketing tech landscape, and how marketing leaders are adapting their strategies.
Customer Data Platform (CDP)
Customer Data Perspectives: Why You Need a CDP
What are the most common CDP use cases? What industries are adopting CDPs today? What’s in store for the future? Isaac Sacolick, of StarCIO shares his thoughts.
Driving Digital Transformation in Life Sciences with a CDP
Anyone who watches ad-supported TV can likely identify the core elements of a commercial for prescription drugs. They all seem to follow a similar formula:
How A Leading Financial CITO Aims to Maximize Customer Data
Dale Tuck, Primerica, gives his advice on tech implementations, which data is most important, and how to think about hiring and retaining talent.
What is the CIO’s Role in Selecting a CDP?
What is the CIO’s role in selecting a CDP? CIOs should take a primary role to discuss the need for CDPs, growth opportunities, and due diligence on the scalability, security, and flexibility.
How CDPs Enable Successful Digital Transformation
CDPs should be on your digital transformation roadmap since CDPs can enable successful digital transformations.