NOW AVAILABLE: 2024 GARTNER® MAGIC QUADRANT™ FOR CUSTOMER DATA PLATFORMS GET GARTNER REPORT

Artificial intelligence (AI) has completely transformed how marketers interact with customers. But while AI’s value may seem clear to marketers, consumer perception isn’t as cut and dry.

CDP.com asked 2,502 U.S. consumers to share their perspectives on AI in marketing, customer service and the customer experience.