To achieve immediate value and long-term business transformation, you need to select a customer data platform that is built to scale with your data needs. That’s why it’s critical to make sure the vendors you are evaluating have the right experience for your industry, and that their platform is right for your distinct applications and business needs.

Our CDP RFP guide explores the key steps needed to create a successful CDP evaluation and selection process – from the capabilities to consider, to the questions you should ask prospective vendors to make sure you’re making the right decision. We’ll also explore how to identify and prioritize the right use cases to set your CDP initiative up for success.