In response to the imminent death of cookies, marketers are prioritizing first-party data in order to create a truly connected customer experience. To unlock new opportunities for better segmentation, personalization, and customization, marketers are also investing more heavily in a first-party data strategy.
In this white paper from Treasure Data, you will learn:
- Types of data, including zero-party data
- The importance of data enrichment
- How to optimize your first-party data strategy