NOW AVAILABLE: 2024 GARTNER® MAGIC QUADRANT™ FOR CUSTOMER DATA PLATFORMS GET GARTNER REPORT

According to the report’s description, “This IDC study presents estimated 2020 customer data platform (CDP) software revenue shares in a total market valued at $1.3 billion. IDC expects significant change in the structure of the CDP market now that several major IT vendors including Adobe, Oracle, Microsoft, Salesforce, SAP, SAS, and Teradata are in the market.”