Customer Data Perspectives
8 episodes with CDP industry leaders, analysts, and marketing technologists. Hear how top brands use customer data to drive growth.
Ep. 8: Ted Rubin, Social Marketing Strategist
Ted Rubin, social marketing strategist, shares his thoughts on customer experience and creating retail relevancy on this episode of Customer Data Perspectives.
Ep. 7: Paul Roetzer, Marketing AI Institute
Paul Roetzer, founder and CEO of the Marketing AI Institute, shares perspectives on the future of artificial intelligence in marketing. Watch or listen now.
Ep. 4: Scott Brinker, Chiefmartec
Scott Brinker, Chiefmartec, on the MarTech landscape, integrations, customer data use cases and how marketing and IT leaders can make sense of the tech stack.
Ep. 6: Allison Schiff, AdExchanger
Allison Schiff, AdExchanger, on the problem with tech jargon, MarTech and AdTech trends, and how businesses can navigate data privacy regulations.
Ep. 3: Anthony Manson, WebMD Medscape
Isaac Sacolick chats with Anthony Manson, CDO at WebMD Medscape, on digital transformation in life sciences. Watch or listen to the full episode.
Customer Data Perspectives, Ep. 2: Dale Tuck, Primerica
Host Isaac Sacolick speaks with Dale Tuck, CITO, Primerica, on how leaders can unlock value from their customer data systems. Watch or listen now.
Ep. 1: David Raab, The CDP Institute
Customer Data Perspectives host Isaac Sacolick sits down with David Raab, CDP Institute, to break down, CDP basics -- from use cases to securing buy-in.
Customer Data Perspectives, Ep. 5: Kim Davis, MarTech
Kim Davis, editorial director, MarTech, discusses marketing activations, attribution, and what companies need to consider before implementing a CDP.
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